Advertising 101

Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast,... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.And it may give you an... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price." However a recent High Court... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women... Read More

In The News:


Telecoms operators raise the stakes in advertising market
Business Daily Africa, Kenya - 6 hours ago
Celtel’s advertising budget is expected to cross the one billion shilling mark this year from Sh660 million last year. July 7, 2008: The battle for ...

BBC News

Cloud Computing Expo - Microsoft, Google & Virtualization
SYS-CON Media, NJ - 7 hours ago
The center is supposed to 'accelerate Microsoft's investments in Live Search and disrupt the search and advertising marketplace to the benefit of both the ...
Why Microsoft will win Yahoo CNNMoney.com
The Case Against Google-Yahoo BusinessWeek
DoJ investigates Yahoo Google deal VNUNet.com
San Jose Mercury News - Marketing Weekall 240 news articles

Niue: An Advertising Free Country
Scoop.co.nz, New Zealand - 1 hour ago
By Jeremy Rose The small Pacific nation's one television and one radio station are both ad free and advertising billboards are conspicuous by their absence. ...

Barrett Richards Advertising is Pleased to Announce the Addition ...
PR-CANADA.net (press release), Montenegro - 7 hours ago
For more information about Colorado Case Company, visit www.ColoradoCaseCompany.com. For more information about Barrett Richards Advertising, visit www. ...

TV companies work hard at targeting their audiences
The Australian, Australia - 7 hours ago
So like Project Canoe, MCN is also investigating numerous forms of addressable advertising. Globally, targeted advertising is being driven by subscription ...

Wachovia cuts longtime advertising agency from field of ad firms
Bizjournals.com, NC - Jul 3, 2008
Wachovia Corp. has dropped advertising agency Mullen from the bank's review of its estimated $120 million advertising account. ...
Wachovia says goodbye to ad agency Winston-Salem Journal
Mullen bounced from $120 million account Bizjournals.com
all 31 news articles

Jane Phillips Medical Center’s medication administration system ...
Bartlesville Examiner Enterprise, OK - 16 hours ago
By Special to EE Jane Phillips Medical Center recently was featured in an article published by IntelliDOT and distributed at the American Society of Health ...

Advertising in race works best if you take your time
Augusta Chronicle, GA - 16 hours ago
By Bill Kirby | Columnist Another great Atlanta Peachtree Road Race is over, and once again I have spread the news for a local cause, proudly displaying my ...

Online ad revenues climb to $1.2b in ’07
TheChronicleHerald.ca, Canada - 12 hours ago
TORONTO (CP) — Online advertising revenues rose 38 per cent to $1.2 billion in 2007 from $900 million in 2006 — and have quadrupled over the past five years ...

Regionals team up with the net in a marriage of convenience
guardian.co.uk, UK - 22 hours ago
Like other titles, the paper has been deprived of valuable advertising as the downturn in the property market means fewer homes are being sold. ...
advertising - Google News
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Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.Remember, newspapers are passive,... Read More