Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.

Bumper stickers are so inexpensive that you may want to print enough for employees, friends, family members, customers and others. Publisher Susan Sabo of Small Dogs Press made bumper stickers saying, "I do bad things for love," along with the Small Dogs web site URL. The line is from one of their books, and everyone who sees the bumper sticker wants one. Sabo sells them at her web site, and gives them away at book fairs. Of course, she has one on her car, and says she has given them to all of her friends, too.

License plate frames are a favorite of car dealers and auto repair shops, but they can work for any business. You can have them custom made with your business name or slogan, along with a phone number or URL.

Magnetic signs are an easy and low-cost way to put a lot of information on your car. Put them on both sides of the car, and make sure the lettering is large enough to read, even from a distance and when the vehicle is in motion. Personal chef Sue Gaughenbaugh added an effective twist to this idea. She bought a supply of magnetic business cards and placed them around the sign on her truck. When customers see her truck in a parking lot, they can pick up a card to take with them. Gaughenbaugh started getting calls from new customers within days of putting the take-away magnetic cards on her truck.

Vinyl decals and window stickers are a highly visible way to promote your web site. Put the URL in large letters across the width of your rear windshield. After all, you never know who might be behind you in traffic. This is most effective if you have a catchy and descriptive domain name. Custom stickers are available at prices starting under $20.

You can order many of these items from local printers and sign shops. Or, do an online search for companies that can create bumper stickers, magnetic signs, decals and other promotional items.

And when you are ready to go all-out, consider a vehicle wrap. These vinyl decals look like a custom paint job and cover your entire vehicle with bright, high-quality graphics. This is not a do-it-yourself project, but you can hire companies such as www.coloredink.com to design and install the graphics. At an estimated cost of $3,500, this option is much more expensive than the others described here, but it will certainly make an impression on the other drivers you encounter.

When your car is a traveling billboard, the time you spend in traffic will become more productive.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with creative strategies that help your business excel. Get free tips and discover what she can do for you at http://www.IdeaLady.com/.

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise;... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do... Read More

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game,... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.What... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner,... Read More

What Do Your Ads Say?

Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions,... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.Here are 13 facts... Read More

Advertising Basics for Beginners

So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at... Read More

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.To run a successful direct mail campaign, you must have a compelling... Read More

Moving Message Display

Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the... Read More