Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out.

Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you'll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars.

Many areas have public auctions on local stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate.

Remember also to send press releases to your local television and radio stations. Many times they will come out and do a story on you, if it is of interest to the public.

We volunteered to do resumes for people out of work and sent releases to all the radio and television stations. One of the three major networks in our area, sent someone out to interview us, and we were on the 6 and 11 o'clock news.

As for radio advertising, check your local stations for rates. You'll be surprised at how low some of them are. Again, if you send press releases to the stations, sometimes they will call you as an expert in your area, or for an interview. We sent releases to all the stations in our area when we started our support group, and this generated three times the number of people we expected for our first meeting.

Since most major newspapers are expensive to advertise in, check with the smaller local papers. You can advertise in many of these for as little as $25 a month. You could also offer to write a column for these publications, as an expert in the area, if appropriate.

We all need to advertise in one way or another. Which medium you choose will depend on your particular business.

Copyright DeFiore Enterprises 2000

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com

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In The News:

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Boston Globe
Why Don’t Newspapers Do a Better Job of Advertising?
New Yorker, United States - 7 hours ago
Of course, they’re serious about the advertising they print, and I presume they hope that their advertisers believe that big ads work to garner customer ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
US: Newspapers adopt front-page advertising editorsweblog.org
Globe joins papers selling front-page ads Boston Globe
MarketWatch - BNETall 375 news articles

mediabistro.com
A Lawyer’s Call for a Greater Black Presence in Agencies
New York Times, United States - 10 hours ago
By STUART ELLIOTT THE inability of the advertising industry to fill its desks, cubicles and offices with a diverse work force is coming under fire again, ...
Madison Avenue Accused of Racial Bias BusinessWeek
Racial Discrimination in the Advertising Industry Civilrights.org
Diversity Study Takes Ad Biz to Task Adweek
AdAge.com - Crain's New York Businessall 19 news articles

BBC News
Atheist Bus Campaign is 'offensive', say complainants to ASA
guardian.co.uk, UK - 2 hours ago
The advertising regulator has received nearly 50 complaints that an atheist ad campaign, proclaiming "There is probably no God. Now stop worrying and enjoy ...
'No God' campaign draws complaint BBC News
Christians demand proof for atheist ad claims in Britain AFP
On the buses: Advertising atheism Scotsman
Times Online - Telegraph.co.ukall 498 news articles

PC World
mocoNews.net - Microsoft Plunges Into Mobile Advertising With ...
Washington Post, United States - Jan 7, 2009
The second thing to point out is the vote of confidence on Microsoft's behalf that they believe the the mobile search and advertising market could be of ...
Verizon chooses Microsoft for mobile search and advertising services Unwired View
Verizon Wireless Selects Microsoft for Mobile Search and Advertising PR Newswire (press release)
Microsoft Picks Verizon Over Google, Yahoo For Search, Mobile Ads eWeek
BNET - Seattle Timesall 321 news articles

BU Today
Alan Holliday, a retired College of Communication associate ...
BU Today,  MA - 7 hours ago
“Alan was a throwback to another time — an absolute gentleman,” recalls John Verret, a COM associate professor of advertising. “We met nearly four decades ...
Ad veteran Holliday dies Bizjournals.com
RIP Alan Holliday mediabistro.com
Hill Holliday cutting Boston staff Bizjournals.com
all 9 news articles

World Baseball Classic(TM) Selects Grey New York for Advertising ...
PR Newswire (press release), NY - 9 hours ago
8 /PRNewswire/ -- World Baseball Classic, Inc. has awarded Grey New York the advertising assignment in support of its premier international baseball ...
World Classic Baseball Drafts Grey Adweek
all 16 news articles

RIU Hotels & Resorts Launches Advertising Campaign in California
MSNBC - 21 hours ago
MIAMI, FL - RIU Hotels & Resorts will launch its first ever television advertising campaign in California on January 11, focusing on their two all-inclusive ...

Promo Magazine
Super Bowl 3-D Advertising
Right TV, CA - 15 hours ago
Aliens commercials will give a 90 second preview of the new movie and is “perhaps the biggest media-advertising event in history. ...
Super Bowl XLIII in 3-D Examiner.com
No 3D Monsters promo for Canada Toronto Sun
DreamWorks, Pepsi Offer 3-D Glasses for Super Bowl Ads Home Media Magazine
Detroit Free Press - Promo Magazineall 387 news articles

Campbell Soup appoints new VP of global advertising and design
Trading Markets (press release), CA - 1 hour ago
In her new role, she will oversee Campbell's global advertising and design, including creative development, design, digital media, and media planning and ...

Up in Smoke: Tobacco Advertising
MSNBC - 23 hours ago
By Kyle Reyes In 1998, Santa Fe Natural Tobacco Company was one of many that agreed to a settlement, essentially removing its creative marketing arm. ...

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