Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.

Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money!

See the unfortunate part is that people give up. Not only do they give up but they usually give up right before they succeed. I have a friend who's tried 4 times to start a roofing business and keep it going. I asked him, what kind of marketing plan did you have?

He said "well none actually, I was trying to rely on word of mouth advertising to get me started and a few ads here and there".

Now, don't get me wrong, if you can get a fantastic "word or mouth" campaign going then you won't have any problems. See the problem wasn't that my friend couldn't do the work but that his "sphere of influence" was very small. Hence he was having problems getting word of mouth working for him!

So I suggested to him that he place a very small ad in the newspaper around the surrounding area. It turned out that he had already tried an ad in the paper but, he had placed a one time ad almost the size of the whole newspaper and hardly got any business out of it. Which never mind cost him a fortune.

I explained to him that persistence is the key, yes a lot of people will see the ad, but as soon as they are done reading it, they will forget it ever existed. So I said to him, grab a small 15-20 word ad and put it there for the rest of the year!

So moving on a little, his ad started off small but then grew more and more profitable! See it takes about 21 times for your visitors to see your ad until you make a sale.

21 times Martin???

Yes about that... we are so saturated with ads it has to be imprinted in our minds before we can even remember just one specific one. So the reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to the fact that he wasn't going anywhere and his business seemed legitimate and profitable.

It's all about getting into your prospects sub-conscious and staying there until they are ready to buy!

So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months a year, always stay with persistant advertising!

About The Author

Martin R. Lemieux

owner

Smartads Information Centre

Canadian Entrepreneur Advertising Resource & Research!

http://www.smartads.info

Read over 200 articles on advertising!

WANT TO REPRINT THIS ARTICLE ?

You may use this article on your site as is but you MUST send me a note support@smartads.info. Thank You!

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

Reuters
Why Don’t Newspapers Do a Better Job of Advertising?
New Yorker, United States - 7 hours ago
Of course, they’re serious about the advertising they print, and I presume they hope that their advertisers believe that big ads work to garner customer ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
US: Newspapers adopt front-page advertising editorsweblog.org
Globe joins papers selling front-page ads Boston Globe
MarketWatch - BNETall 375 news articles

mediabistro.com
A Lawyer’s Call for a Greater Black Presence in Agencies
New York Times, United States - 10 hours ago
By STUART ELLIOTT THE inability of the advertising industry to fill its desks, cubicles and offices with a diverse work force is coming under fire again, ...
Madison Avenue Accused of Racial Bias BusinessWeek
Racial Discrimination in the Advertising Industry Civilrights.org
Diversity Study Takes Ad Biz to Task Adweek
AdAge.com - Crain's New York Businessall 19 news articles

BBC News
Atheist Bus Campaign is 'offensive', say complainants to ASA
guardian.co.uk, UK - 3 hours ago
The advertising regulator has received nearly 50 complaints that an atheist ad campaign, proclaiming "There is probably no God. Now stop worrying and enjoy ...
'No God' campaign draws complaint BBC News
Christians demand proof for atheist ad claims in Britain AFP
On the buses: Advertising atheism Scotsman
Times Online - Telegraph.co.ukall 498 news articles

Telegraph.co.uk
mocoNews.net - Microsoft Plunges Into Mobile Advertising With ...
Washington Post, United States - Jan 7, 2009
The second thing to point out is the vote of confidence on Microsoft's behalf that they believe the the mobile search and advertising market could be of ...
Verizon chooses Microsoft for mobile search and advertising services Unwired View
Verizon Wireless Selects Microsoft for Mobile Search and Advertising PR Newswire (press release)
Microsoft Picks Verizon Over Google, Yahoo For Search, Mobile Ads eWeek
BNET - Seattle Timesall 327 news articles

Radio late to the feel the pinch on advertising
Sydney Morning Herald, Australia - 32 minutes ago
RADIO has proven to be more resilient than newspapers and television stations during the economic crisis, posting largely steady advertising revenue in 2008 ...
Ad downturn continues to hit Fairfax The Age
More listening to the radio in tough economic times The Australian
Fairfax Media's 'rivers of gold' run dry The Australian
all 36 news articles

BU Today
Alan Holliday, a retired College of Communication associate ...
BU Today,  MA - 8 hours ago
“Alan was a throwback to another time — an absolute gentleman,” recalls John Verret, a COM associate professor of advertising. “We met nearly four decades ...
Ad veteran Holliday dies Bizjournals.com
RIP Alan Holliday mediabistro.com
Hill Holliday cutting Boston staff Bizjournals.com
all 9 news articles

World Baseball Classic(TM) Selects Grey New York for Advertising ...
PR Newswire (press release), NY - 9 hours ago
8 /PRNewswire/ -- World Baseball Classic, Inc. has awarded Grey New York the advertising assignment in support of its premier international baseball ...
World Classic Baseball Drafts Grey Adweek
all 16 news articles

RIU Hotels & Resorts Launches Advertising Campaign in California
MSNBC - 21 hours ago
MIAMI, FL - RIU Hotels & Resorts will launch its first ever television advertising campaign in California on January 11, focusing on their two all-inclusive ...

CanMag
Super Bowl 3-D Advertising
Right TV, CA - 16 hours ago
Aliens commercials will give a 90 second preview of the new movie and is “perhaps the biggest media-advertising event in history. ...
Super Bowl XLIII in 3-D Examiner.com
No 3D Monsters promo for Canada Toronto Sun
DreamWorks, Pepsi Offer 3-D Glasses for Super Bowl Ads Home Media Magazine
Detroit Free Press - Varietyall 387 news articles

Campbell Soup appoints new VP of global advertising and design
Trading Markets (press release), CA - 2 hours ago
In her new role, she will oversee Campbell's global advertising and design, including creative development, design, digital media, and media planning and ...

advertising - Google News

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.The unique... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them... Read More

Whats The Frequency?

The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.Here are 13 facts... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities to sell.Use the back of your card to expand and reaffirm your selling sentence (which should be... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and paint you... Read More

Moving Message Display

Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall...... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential... Read More

How to Advertise with Flyers

When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective,... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK... Read More

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for... Read More