Small Business Image

The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. You must continually re-audited your small businesses image. Even if your first impression is great, you can lose it just as fast if you fail to handle simple details, because things change and customer buying behavior and perceptions change with local, regional, national and world events and views.

Here are a few areas that are the cornerstone of your "new image" if you choose to audit your current image for a slight make over. Customers will judge you by:

The clothes you wear

The way you carry yourself

The equipment you use

The people you hire

The advertising you choose

Phone conversations

Your work quality

Cleanliness of your equipment

Your general appearance

Literature, signage and business cards

Let's face it, this is not a new idea and if you are already in business for yourself, you probably already have a head start. You have uniforms for you and your workers, confidence through training, nice store layout and new equipment. You also would not have been reading this article if you were not serious about your company's image. A positive image reflects integrity, success, customer service, doing it right and the will to succeed and service your customer.

All you have to do is continue to take pride in your work, store, uniform, advertising, equipment and most importantly, yourself. If you take pride and effort, it will show. These are just basic winning attitudes to maintaining an award-winning attitude. Remember this saying: "It's surprising how lucky you get when you are working hard."

Your customers will be true to you if you are true to them and any competition you might have will never have a chance. Your customers will help you by word of mouth advertising. They will take your business cards, hand them out to friends, relatives and business associates. Think of public image costs as an army of sales people. All of this is free; you don't have to even ask for it. Just try your best and pay attention to the image you are projecting. People will see this and help you. The results are phenomenal. Think about image.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

Why Don’t Newspapers Do a Better Job of Advertising?
New Yorker, United States - 7 hours ago
Of course, they’re serious about the advertising they print, and I presume they hope that their advertisers believe that big ads work to garner customer ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
US: Newspapers adopt front-page advertising editorsweblog.org
Globe joins papers selling front-page ads Boston Globe
MarketWatch - BNETall 375 news articles

mediabistro.com
A Lawyer’s Call for a Greater Black Presence in Agencies
New York Times, United States - 11 hours ago
By STUART ELLIOTT THE inability of the advertising industry to fill its desks, cubicles and offices with a diverse work force is coming under fire again, ...
Madison Avenue Accused of Racial Bias BusinessWeek
Racial Discrimination in the Advertising Industry Civilrights.org
Diversity Study Takes Ad Biz to Task Adweek
AdAge.com - Crain's New York Businessall 19 news articles

PC World
mocoNews.net - Microsoft Plunges Into Mobile Advertising With ...
Washington Post, United States - Jan 7, 2009
The second thing to point out is the vote of confidence on Microsoft's behalf that they believe the the mobile search and advertising market could be of ...
Verizon Wireless Selects Microsoft for Mobile Search and Advertising PR Newswire (press release)
Microsoft Picks Verizon Over Google, Yahoo For Search, Mobile Ads eWeek
Google Is Far From Safe BNET
Mobile Burn - Geek.comall 329 news articles

Times Online
Atheist Bus Campaign is 'offensive', say complainants to ASA
guardian.co.uk, UK - 3 hours ago
The advertising regulator has received nearly 50 complaints that an atheist ad campaign, proclaiming "There is probably no God. Now stop worrying and enjoy ...
'No God' campaign draws complaint BBC News
Christians demand proof for atheist ad claims in Britain AFP
On the buses: Advertising atheism Scotsman
Times Online - Telegraph.co.ukall 498 news articles

Radio late to the feel the pinch on advertising
Sydney Morning Herald, Australia - 1 hour ago
RADIO has proven to be more resilient than newspapers and television stations during the economic crisis, posting largely steady advertising revenue in 2008 ...
Adland awaits Gerry Harvey's will The Australian
Ad downturn continues to hit Fairfax The Age
More listening to the radio in tough economic times The Australian
The Australianall 41 news articles

BU Today
Alan Holliday, a retired College of Communication associate ...
BU Today,  MA - 8 hours ago
“Alan was a throwback to another time — an absolute gentleman,” recalls John Verret, a COM associate professor of advertising. “We met nearly four decades ...
Ad veteran Holliday dies Bizjournals.com
RIP Alan Holliday mediabistro.com
Hill Holliday cutting Boston staff Bizjournals.com
all 9 news articles

World Baseball Classic(TM) Selects Grey New York for Advertising ...
PR Newswire (press release), NY - 10 hours ago
8 /PRNewswire/ -- World Baseball Classic, Inc. has awarded Grey New York the advertising assignment in support of its premier international baseball ...
World Classic Baseball Drafts Grey Adweek
all 16 news articles

RIU Hotels & Resorts Launches Advertising Campaign in California
MSNBC - 22 hours ago
MIAMI, FL - RIU Hotels & Resorts will launch its first ever television advertising campaign in California on January 11, focusing on their two all-inclusive ...

CanMag
Super Bowl 3-D Advertising
Right TV, CA - 16 hours ago
Aliens commercials will give a 90 second preview of the new movie and is “perhaps the biggest media-advertising event in history. ...
Super Bowl XLIII in 3-D Examiner.com
No 3D Monsters promo for Canada Toronto Sun
3D ad aims for Super Bowl score Detroit Free Press
Artistdirect.com - Promo Magazineall 387 news articles

Campbell Soup appoints new VP of global advertising and design
Trading Markets (press release), CA - 2 hours ago
In her new role, she will oversee Campbell's global advertising and design, including creative development, design, digital media, and media planning and ...

advertising - Google News

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV. I find that the road is... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad.... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.To run a successful direct mail campaign, you must have a compelling... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. These impressive electronic signs towering... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.Most companies today are forced... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet there is! And you are already very aware of it. The type of advertising I'm referring to... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well,... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.Our goal was to both build the PWC brand... Read More