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How To Use RSS Feeds In Your Marketing
It was Friday night. I finished reading a book about RSS feeds. Quickly set up one for my site, submitted it on directories and went to bed.
Sunday morning, I noticed a sale. Idly, I scanned my logs to see where the buyer had found me.
It was from Yahoo! Now that may not seem surprising, except... I had not been listed in Yahoo! before.
Curious, I did a Yahoo! Search for my domain name... and almost fainted in shock! There were 123 of my pages listed - many of them in the top 10 ranks on my best keywords.
My RSS feed had been listed within 48 hours - and since my other pages were linked from it, they had all been indexed by Yahoo! just as quickly. And for free!
Since then I have heard many others share similar experiences. It is no fluke. RSS is H-O-T. And search engines LOVE it.
So what is RSS? An acronym for Really Simple Syndication, it is a web language format designed to help syndicate content across different sources.
RSS has been around for more than 10 years but has only recently become popular. RSS feeds provide headlines and summaries of information in a concise and standardized way.
The rise in RSS popularity, specially among marketers, has many reasons. Email filters and new legislation have lowered the effectiveness of email marketing. Content syndication in many different ways is gathering momentum. And fresh, frequently updated content is the very essence of the Web.
How can you use RSS feeds in your marketing? Is there a way to turn RSS feeds into profits?
Absolutely. Here are some ideas:
And that's not all. On a bet, I sat down and listed 41 different ideas to profit from RSS feeds. I'm sure you can do it too - and turn the hot new revolution in online communication into a money magnet for your ebusiness.
Happy blogging.
About The Author
Dr.Mani Sivasubramanian has been marketing with blogs for over 3 years. His free 5 day RSS Primer explains the basics of RSS Marketing - sign up here: http://www.RSS-Marketing.com He is also author of 'How To Profit From RSS Feeds - 41 Quick & Easy Ideas For RSS Feed Publishers' - http://www.RSS-Marketing.com/book.htm
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InternetRetailer.com, IL - 17 hours ago
"We have worked hard to bring the best e-mail marketing, blogging, and RSS feed web application in the world to our customers. It is our mission to be the ...
Social Computing Magazine, NY - 13 hours ago
Perform a content audit that covers not only existing content that should be surfaced, but external content (RSS feeds,blogs,industry sites) that needs to ...
Appscout
Appscout, NY - Aug 28, 2008
It mashes up blogging, RSS, and social networking without doing anything but changing the terminology. Blogger Buzz says eventually it will integrate with ...
Mashable, CA - 22 hours ago
... and the majority of it all ends up in an RSS feed at multiple points along the way. In short, micro-blogging isn’t killing traditional blogging, ...
indiainteracts.com, India - Sep 4, 2008
... September 4th, 2008 at 3:22 pm and is filed under Uncategorized, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. ...
Donklephant - 11 hours ago
... 2008 and is filed under Blogging, Democrats, Independents, Republicans, Technology. You can follow any responses to this entry through the RSS 2.0 feed. ...
PR CannaZine (press release), UK - Sep 2, 2008
Now, subscribe to RSS feeds on those topics, or printed magazines, newsletters - anything that has info on those subjects. ...
The Inquisitr, Australia - Sep 3, 2008
FriendFeed helps my blogging, and doesn’t hinder it. If you're new here, you may want to subscribe to our RSS feed or follow us on Twitter. ...
PR Web (press release), WA - Sep 4, 2008
HotelSocialBlogs.com combines blogging, RSS feed syndication, Twittering and email harvesting with hotel profiles on Facebook, MySpace, Flickr, Twitter, ...
Fast Company - Aug 20, 2008
... in the last year to 18 mos. is because it has all the benefits of blogging (RSS,commenting,sharing,tagging,bookmarking) but none of the hassles. ...
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