|
|
|
|
|
|
|
|
|
|
|
Some of us write simply because we can't not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as entertainment. We want to craft an entire world where the places and people are so real that the reader doesn't feel like he's reading a book as much as he is going to another place. In the lofty world of literature that we strive for, the reader will still think about the book after reading that last page. It's our gift to the reader, something to take with him. Given sufficient skill, this can even happen long after we are dead.
Then we learn that doesn't sell. Oh, there are exceptions. Some novelists make a living by consistently writing quality literature. But, there are quite a few best sellers who have no such goals. They write for money, and they make it.
Even the writer who has written great literature has trouble marketing it that way. We have to look at our "target audience." Who will buy this book? Let me see, our heroine survived spousal abuse, so there's an audience. There's a suicide, so we can get the bereavement crowd. Where's the setting? We can get a local audience. The hero's a cop. Maybe the teen boys will go for that. Nah, too light on action. But there's a romance. Maybe we'll market to the romance readers. Give the hero bedroom eyes and pass him off as a romantic hero. Yeah, that might work.
But if you want to write to get rich, even that's not enough. Nah, the time to think about your reader is before you write the book, not after.
Throw in lots of gratuitous sex, preferably extramarital. One (and only one) character who flirts and is sorely tempted and walks away from "love" to remain true to his wife.
Use taboo words for shock value. Ram, hump, scream, oral sex, voluptuous, female orgasm (the great revelation). Make sure a lot of your leads enjoy sex. Horny women are a good way to pull in the readers you want. We all know men are horny, but most of your readers haven't discovered that some women enjoy sex too. Tell them this. Give the female readers a balm for their consciences and the male readers someone to dream about.
Your heroine should be tough, sweet, sensitive, and very horny, and has to think she's not attractive even though every guy in the book except her husband falls off his chair with a tent in his pants.
Don't let the length of a novel faze you. Just throw some people on the stage, move them around a bit, and get them into bed. Then, change the rules so they have to move around a bit again and get them back into bed. (It doesn't always have to be a bed. Office desks and car seats work too.) When the book's long enough, stop. Don't worry about the "climax," because people are climaxing all over the place.
Exotic locales. Foreign countries with beaches. Lots of rich people. Remember that you're writing for the lowest common denominator, because they spend most of the money that you're trying to reel in. Make it sleazy. No one ever went broke underestimating the public.
How to publish? To do it right, write the sales pitch before you write the book. Make sure the book follows the pitch and the formula. If your cover letter alone has eight typos, no problem. Nobody cares. The publisher will wanna rush this baby to print and get you, or an attractive stand-in, doing as many TV appearances as possible before the book reviewers have time to draw breath. Heck, your target market doesn't read book reviews anyway! Also keep in mind that once that reader buys your book, you've won. They won't get a refund just because you're illiterate. So don't worry about hiring an editor. Hire a publicist!
Think Hollywood. You want your book to become a movie. It doesn't have to be a good movie, because most of them aren't. It just has to sell, baby, sell! Write parts for all the hottest stars. True, today's hottest stars will have faded by the time they start filming your movie, but no matter. Someone just like them will replace them.
I've been doing it wrong for all these years. I started writing over 20 years ago, and the five books I have on the shelves are enough to make it a hobby that barely pays for itself. Meanwhile, I work at a job for my money. But if you follow my advice, you won't make the same mistakes I have. You'll get rich!
Copyright 2005, Michael LaRocca
Michael LaRocca's website at http://www.chinarice.org was chosen by WRITER'S DIGEST as one of The 101 Best Websites For Writers in 2001 and 2002. His response was to throw it out and start over again because he's insane. He teaches English at a university in Hangzhou, Zhejiang Province, China, and publishes the free weekly newsletter WHO MOVED MY RICE?
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!


You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be... Read More
Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five... Read More
After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book... Read More
Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of... Read More
There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of... Read More
If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights... Read More
I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely.But as any seasoned information marketer will vouch,... Read More
What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to... Read More
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.For beginning authors, book promotion is the key to success. Whether an author self-publishes... Read More
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is... Read More
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace... Read More
Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell... Read More
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the... Read More
I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently... Read More
What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too... Read More
You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written. You're clicking onto... Read More
Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write,... Read More
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or... Read More
To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go... Read More
When my first book was published way back ten years ago, I thought that was it.I reckoned I'd never write another one.But I was wrong.It has enjoyed... Read More
Some of us write simply because we can't not write. Ideas grab us, move us, and demand to be written. We strive to make it as real... Read More
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is... Read More
How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their... Read More
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in... Read More
Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published... Read More
We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable... Read More
Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not... Read More
If you haven't heard of the author C.F. Jackson or the novel Won't Be Denied, you soon will. This author has taken marketing to a new multimedia... Read More
"Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever... Read More
Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it... Read More
Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time. Ten authors will gather in a little room... Read More
No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.It... Read More
Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not... Read More
I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently... Read More
How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their... Read More
Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about... Read More
If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is... Read More
Still marketing your book through press releases, networking groups, and talks to groups? If these methods have taken a great deal of effort and time and brought... Read More
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other... Read More
Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell... Read More
Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five... Read More
Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will... Read More
Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web... Read More
There are several ways of publishing your chapbook. You can do it yourself with a printer and a heavy duty stapler; you can submit a manuscript to... Read More
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from... Read More
To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused,... Read More
This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the... Read More
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace... Read More
Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum... Read More
Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true.... Read More
When my first book was published way back ten years ago, I thought that was it.I reckoned I'd never write another one.But I was wrong.It has enjoyed... Read More
A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in... Read More