|
|
|
|
|
|
|
Media Events for Book Promotion
"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.
Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more).
A good place to identify possible media event locations is through local bookstore. Most bookstores carry event calendars or maintain a list of contact people who hold that information.
Browse the calendar listings and see if a certain book promotion fits with their plans. Sometimes it might be necessary to tailor a planned event for a particular occasion or holiday. If there is contact information available, make a note of it so you can pitch the appropriate person about your event.
Follow-up with prospective contacts who have not confirmed dates. Selling yourself and your book is a numbers game, and as any salesperson will tell you, the amount of contact is directly proportional to the amount of sales.
Be persistent without being annoying. If, after three or four attempts with a particular media contact, you are still unsuccessful move on to another prospect.
Once you secure an event, prepare it thoroughly in advance. People who attend or listen to your events are participating because the advertisement or announcement struck a chord with them, so be sure to deliver what they came to see or hear. Don't be shy about letting them know how to order your book. After all, that's the reason you're involved in the event in the first place.
Promote your media event aggressively. Invite your friends and family, and if it's within the scope of your marketing budget, advertise in the local paper. Neighborhood papers may even promote your event for free within their "Events" pages. You may even be able to tie it into a book review.
The store is sponsoring the event to attract more customers; the station is sponsoring the event to attract more listeners or viewers. Whatever the venue, it is your responsibility to attract the crowd. The venue is just that -- a venue.
Brent Sampson is the President & CEO of Outskirts Press Publishing at OutskirtsPress.com and author of Publishing Gems: Insider Information for the Self-Publishing Writer. Information at http://outskirtspress.com/publishinggems
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
Boston Globe
Boston Globe
In their new book, “Marketing Lessons from the Grateful Dead,'' coauthors Brian Halligan and David Meerman Scott explain how the band stumbled into an ...
and more »
I-Newswire.com (press release)
Using the Internet is one of the newest and most effective ways of promoting a self published book. The Internet is a powerful book marketing tool. ...
and more »
PR Web (press release)
A promising new internet marketing book Maximum Traffic in Minimum Time: 101 Ways to Build Website Traffic Fast! has been published and is now available ...
New Internet Marketing Book Available Free OnlineTrading Markets (press release)
all 2 news articles »
MarketWatch (press release)
"Our clients' success in achieving unparalleled results from our interactive marketing platform and professional services offerings continue to fuel our ...
and more »
ZDNet (blog)
His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its third edition, is in 8 languages and been called "the ...
and more »
Reuters
New York Daily News
... penned book deals, filmed workout videos, inspired iPhone apps and are commanding upwards of $25000 for personal appearances, the Daily Beast reports. ...
Jersey Shore Cast Hawks Products as Season Two PremieresBodog Beat
all 1,045 news articles »
CBC.ca
Wall Street Journal
That doesn't mean the Kindle will become "mass market," as Amazon suggests; an occasional book reader is arguably no more likely to pay $139 for an e-reader ...
Two new Kindles: why e-readers just got easier to buyChristian Science Monitor
Amazon to set e-book prices for Kindle UKThe Bookseller
Enhancing an Amazon Listing Now Easier for Self-Publishing Authors with ...Earthtimes (press release)
Electronista (blog) -CTV.ca -The Guardian
all 1,453 news articles »
The Associated Press
... vice president of marketing for Barnes & Noble Inc. "The Morton book is also competing with all the press Jolie has been getting around the launch of ...
and more »
Forbes (blog)
Forbes (blog)
Bauermeister mastered the art of niche marketing for her book, and it proved to be an important component to her success. Smart authors like her realize ...
Wall Street Journal
Some authors and publishers are better at marketing than others. Even the most well-meaning readers and reviewers can consume only a tiny percentage of the ...
Sell More Books With an E-mail Newsletter
NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate... Read More
Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been... Read More
Sell Your Book At Book Fairs, Festivals & Trade Shows
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or... Read More
Sell Your Book with Pennies
Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies... Read More
Increase Book Sales: When a Book is No Longer Just a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about... Read More
Seven Really Truly Unique Ways to Sell More Books
These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over... Read More
Top Ten Ways to Promote Your Books Through Flyers
A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your... Read More
Make your Book Stand Out From the Crowd: Know your Audience
Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true.... Read More
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages,... Read More
Three Powerful Tips on Selecting a Book Topic that Sells
The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500... Read More
Top 10 Tips for Book Titles that Sell Well
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is... Read More
Ten Ways to Make Your Book Outsell Another
Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell... Read More
Why Should I Buy your Book?
How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their... Read More
How a Book is Born: One Authors Story
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from... Read More
Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money
Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.... Read More
Know These Five Audiences to Write a Top Selling Book
To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused,... Read More
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right... Read More
Is Traditional Book Marketing Getting you Down?
"Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever... Read More
Why Write Articles to Promote your Book?
Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web... Read More
Quiz: Will Online Book Marketing Help Sales?
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece. You may choose the traditional route--to... Read More
Publishing Your Book?What Way is Best For You? - Part 1
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent... Read More
Publishing Your Book?What Way is Best For You? - Part 2
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent... Read More
28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with... Read More
Super Profitable Techniques for Selling Books By Mail
The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost... Read More
Distribute Your Self-Published Book - Part 1
Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published... Read More
10 Reasons Why People Attend Book Signings
This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the... Read More
19 Ways to Secure Non-Returnable Book Sales and Sell More Books
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the... Read More
28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with... Read More
4 Questions to Answer Before Contacting a Book Agent
Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.But, before approaching an agent to represent you, you... Read More
7 Vital Book Promotion Tips
As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. All you need to know are... Read More
8 Easy Online Ways to Market Your Book For Free
Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time,... Read More
8 Ways to Find Good Reviewers for Your New Book
Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail... Read More
A First Time Authors Publicity Kit Materials
If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list... Read More
Are You Ready For The Publishing Revolution?
Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it... Read More
Attract More Buyers to Your Book: Use Metaphors
Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn. We left the sand box, the nap, and the all... Read More
Authors Should Be Optimistic
A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month.... Read More
Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion
Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United... Read More
Best Selling Book Cover Design
To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the... Read More
Book Club Sales -- Increasing the Odds
What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to... Read More
Book Events - Make Yours Successful
A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in... Read More
Book Marketing 101
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.For beginning authors, book promotion is the key to success. Whether an author self-publishes... Read More
Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity
We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable... Read More
Book Marketing 101 for the Self-Published Author -- Getting Started
No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.It... Read More
Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign
Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something... Read More
Book Promotion Myth -- The Best Place to Sell Books is a Bookstore
When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a... Read More
Book Publishing Without Pain
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to... Read More
Book Signing for Experts
Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine... Read More
Book Signing: Fun and Profit for Writers and Readers
Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy... Read More
Book Signings Are Pure Gold
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat... Read More
Book Talks: What to Say and How to Say It
Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of... Read More