Successful Book Marketing The Natural Way - Part 1

Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?

If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired.

Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. They also do not attract willing readers and customers.

Examples of Natural Book Marketing and How to Expand Them

1. You like to share ideas, so networking with others in a business or writers' support group suits you. You get to hear a guest speaker, and meet other authors to get useful contacts from. You gather business cards with names and numbers.

After you write your "Tell and Sell" (see below) use it orally as your elevator speech to stimulate emotions from your potential book buyer. This benefit sound bites gives your audience enough information to want to take out their credit card and buy.

To expand this marketing, create different blurbs to share vial email with your email groups. Start to collect email addresses. Whenever you meet anyone and mention your book, ask for their email. This permission marketing can take the place of sending them an email magazine called an ezine. Or, you may send them a tip they can use.

Put potential buyers into email files in your computer by group or need. Your list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can create a file of email addresses from your teleclasses or seminars if you give them.

2. You like to speak in front of an audience and offer yourself to groups for a short talk. If inexperienced or bashful, start with low-stress level talks at your local library. Contact them and ask if they offer free programs. Offer to speak on a topic related to your book. Since you are talking about what you have to benefit others, you naturally attract your targeted audience to check out your book. Here, you sell at the back of the room.

To expand this marketing, offer your talks to other local organizations in your field. You can also offer a free teleclass on a skill you can deliver that your audience needs.

3. You are not much of a speaker, but you can write. You You wrote your book, didn't you? Write your 60-second "Tell and Sell." and offer it to other eNewsletters (ezines) as an ad. Or, just exchange a blurb with a fellow ezine publisher. Make sure you include only a few sentences on who your book is for, and the top benefit it brings its readers. Will they be entertained, educated, shown how to do something? Keep it all in a sound bite, 10-20 seconds for most media or up to a minute for group meetings. "Your Tell and Sell" is your book's billboard.

Expand your "Tell and Sell" to an email post card. This mini-sales letter on your book gives enough information, benefits and feature plus some testimonials that your audience will buy through the toll-free number you put in your email signature file. Send one every month or so with a slightly different angle to the lists you have gathered.

Expand your Tell and Sell to a short and long sales letter for your book. Apply those same benefits, add testimonials of satisfied readers, and your 100% guarantee. Send it by email or include one on your author Web site.

To make sure you attract them, first make a list of 5-10 benefits of your book. Include the top benefits in every piece you email out.

The biggest mistake authors make is that they don't give their prospective buyer enough information to make a decision to buy. It's unlikely you'll sell much without a sales letter for your book's particular audience.

Remember you are already successful. You wrote a book that took your through many adventures. You accomplished a lot so far. Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

As a book promotion coach, what I want for you is to not only make 1/2 your monthly income selling your books Online, but to make a positive difference to your audience. Share your gifts--that's what natural marketing is.

Success is natural, and if you use your natural resources, you too can create enough book sales to take that long, lost trip to the Caribbean, or buy a new car.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Writing a Book?s Marketing Plan for Maximum Profit

Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!What happens after your book is published has a... Read More

You, Your Book and the Internet!

Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace... Read More

The High Cost of a Six-Figure Book Advance

The six-figure book advance, like the New York Times bestseller, is the object of many a writer's fantasy. Whether it's also a realistic goal is something else... Read More

Book Promotion Myth -- The Best Place to Sell Books is a Bookstore

When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a... Read More

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace... Read More

Promote Your Books on Talk Shows and Make More Money

Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound... Read More

The Bible Of Self Publishing

Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write,... Read More

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost... Read More

Ready, Set, Go Sell Your Book In The Real World!

We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it. When was the last time you actually took... Read More

Marketing Your Book on Radio

Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500... Read More

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages,... Read More

Titles (and Subtitles) Sell Books!

Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not... Read More

What?s Wrong with the Internet? It Must be Broken!

After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book... Read More

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill a love of reading in your children?My whole family loves to read! Right before bedtime every night,... Read More

Book Events - Make Yours Successful

A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true.... Read More

Publicity for Buzz Marketing for Authors

Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it. Getting people to actually enter... Read More

Increase Book Sales: At Book Fairs, Festivals and Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or... Read More

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is... Read More

Plain Speaking ? 4 Secrets For Getting Your Book Purchased

What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if... Read More

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell... Read More

Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review

You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written. You're clicking onto... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate... Read More

FAQs about Book Signings

Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:1.... Read More