The Book Signing

Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time. Ten authors will gather in a little room behind tables full of books in a historic library in Canandaigua, N.Y. It's been advertised heavily and the excitement has been building for weeks.

Just for this occasion, I bought a new table cover from the fabric department at Walmart. It's a deep, cobalt blue with a fine pattern. The black-framed photos of the Genesee Valley will stand against the blue. I hemmed and hawed, solicited "how to buy this stuff" help from the nice lady behind the counter (who, by the way, is an avid mystery fan) and finally bought four yards of it. Twelve feet????? Yeah, but it'll work. Better to have too much than too little. Kind of my gardening philosophy extended into the world of fabric!

Anyway, this morning I started to worry about what to wear. What to wear? Not typically a subject I get too concerned about? I looked in the closet and sighed. What do "authors" wear? Black turtlenecks and corduroys? Heck no, not for May. A plaid wool shirt and a pipe to chew on? Nope. It's spring, for goodness sakes! So, I settled on a long-sleeved black button down shirt and camel-colored Dockers.

I even took out the tooth-whitening paraphernalia last night. Me? Worried about white teeth? Well, heck, I'm gonna be smiling all over the place. I can't have disgusting yellow teeth! So, I suffered during sleep with the set of molds on my teeth with all that white goo sliding around in my mouth. I woke up with the bottom set missing! Finally, I found it under my pillow. And no, there was no quarter from the tooth fairy.

I drove to work this morning, going through my mental checklist. Bookmarks. Books. Handouts. Poster. Scotch tape to hang the poster. Double-sided tape to keep the fabric from sliding off the table. Suddenly I felt this little itchy bump on my nose. I looked in the rear view mirror and there it was! A monstrous cold sore was forming RIGHT on top of my nose! It's a noteworthy one this time, a good quarter inch plus in size. It's gonna be a whopper. Kind of makes me look like a drunk.

So, with whitened teeth, carefully selected clothes, a beautiful table cover, I will smile and chat with this remarkably noticeable nose and hope that they look at the cover of Double Forte' more than they do my ugly mug. I feel like I'm fourteen again.

Aaron Paul Lazar resides in Upstate New York with his wife, three daughters, two grandsons, mother-in- law, two dogs, and four cats. After writing in the early morning hours, he works as an electrophotographic engineer at NexPress Solutions Inc., part of Kodak's Graphic Communications Group, in Rochester, New York. Additional passions include vegetable, fruit, and flower gardening; preparing large family feasts; photographing his family, gardens, and the breathtakingly beautiful Genesee Valley; cross-country skiing across the rolling hills; playing a distinctly amateur level of piano, and spending "time" with the French Impressionists whenever possible. Although he adored raising his three delightful daughters, Mr. Lazar finds grandfathering his "two little buddies" to be one of the finest experiences of his life. Double Forte', the first in the series, was published in January 2005. Upstaged, number two, is in production. With eight books under his belt, Mr. Lazar is currently working on the ninth, which features Gus LeGarde and his family. http://www.legardemysteries.com


AddThis Social Bookmark Button

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:


New OurHubbub(R) Photo Memory Book Site Makes It Easier to 'Get ...
MarketWatch - 10 hours ago
Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and ...

Edmonton Tourism Launches Winter Campaign, Encouraging Albertans ...
MarketWatch - 7 hours ago
The Edmonton travel campaign initially targets potential visitors from within Alberta using a multi-media approach that includes direct mail, e-marketing, ...

Some Vital Components for Your E-book Internet Marketing Strategy
Promotion World (press release), CA - Nov 19, 2008
by CODY JAKES Do not underestimate the importance of having a good e-book internet marketing strategy. It will make or break your success in terms of the ...

New York Daily News

Vampire love: Older fans bitten by 'Twilight' phenomenon too
Orlando Sentinel, FL - 11 hours ago
"I was reading the book through dinner. At lunch, I would go home and read my book. It was ridiculous," says Teel, 27, who does marketing for a law firm. ...
'Twilight' fans want to know: Edward or Jacob? Press-Enterprise
Twilight - Web exclusive! Hour.ca
"Twilight" Soundtrack at Number 1 as Movie Premieres Associated Content
RopeofSilicon.comall 415 news articles

EnviroResolutions Featured in "The Green Stocks Investment Book"
MarketWatch - 11 hours ago
In addition, the book will be available in bookstores, on line through bookstores such as Amazon.com and through direct marketing on the publisher's website ...

Experience An Epic 18th Century Tale With Daughter of France ...
MarketWatch - 3 hours ago
Tear sheets may be sent by regular or electronic mail to Marketing Services. To purchase copies of the book for resale, please fax Xlibris at (610) 915-0294 ...

New York Magazine

Fug Girls: Tyra Is Our Own ‘National Treasure: Book of Secrets’
New York Magazine,  USA - 11 hours ago
Tomboy boxer McKey bested tomboy mallrat Samantha to snag the title, earning herself a billboard in Times Square and a year of spewing marketing dreck and ...

New Xerox EverFlat Paper Makes Book Bulge Disappear
WELT ONLINE, Germany - 15 hours ago
The product can be used to create business-to-business applications, like unique marketing pieces, as well as consumer photo applications, ...

Scent Marketing Industry Skyrockets In Crumbling Retail Economy
MarketWatch - Nov 18, 2008
Whiff! book author Russell Brumfield is frequently cited source in print and broadcast stories on the scent marketing industry, strategies, and case studies ...

Tate Publishing Named Best Book Publisher To Work For
PR Web (press release), WA - 3 hours ago
... everything from logos to the production of commercials (for radio and television) and ad campaigns geared to marketing a company's image or product. ...
book marketing - Google News
Your Ad Here

Games at Buy.com

Holiday Home Store at Buy.com

What?s Wrong with the Internet? It Must be Broken!

After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book... Read More

FAQs about Book Signings

Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:1.... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages,... Read More

Navigating the Amazon Sales Ranking

First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The... Read More

19 Ways to Secure Non-Returnable Book Sales and Sell More Books

Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the... Read More

How To Market A Suspense Novel In An Online Multimedia Format

If you haven't heard of the author C.F. Jackson or the novel Won't Be Denied, you soon will. This author has taken marketing to a new multimedia... Read More

8 Easy Online Ways to Market Your Book For Free

Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time,... Read More

Marketing Your Book on Radio

Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk... Read More

Media Events for Book Promotion

"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.Media events and public appearances can fall... Read More

8 Ways to Find Good Reviewers for Your New Book

Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail... Read More

Poetry Chapbooks: Ten Tips for Promotion

There are several ways of publishing your chapbook. You can do it yourself with a printer and a heavy duty stapler; you can submit a manuscript to... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or... Read More

Extend Your Books Life With a Sales Letter

Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make... Read More

Top Ten Ways To Prepare for Your Online Book Marketing Success

Still marketing your book through press releases, networking groups, and talks to groups? If these methods have taken a great deal of effort and time and brought... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies... Read More

4 Questions to Answer Before Contacting a Book Agent

Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.But, before approaching an agent to represent you, you... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been... Read More

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.... Read More

Dont Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.Don't let your business die young by following the herd. Instead, think of the... Read More

28 Reasons Why Publishers Will Buy Your Book

Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with... Read More

Sell More Books on Amazon.com

Why Should Your Book Be on Amazon.com? Credibility. If your book is important, it should be available at the world's biggest book store.Visibility. People (including members of... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate... Read More

Why Should I Buy your Book?

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their... Read More

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really... Read More

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently... Read More