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The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and... Read More
Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't... Read More
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness". Your great customer support... Read More
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some... Read More
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.Branding is "The total emotional and intellectual... Read More
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly... Read More
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Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't... Read More
The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out... Read More
One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it... Read More
One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it... Read More
People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we... Read More
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the... Read More