Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships. Pictures are tied to our emotions in powerful ways, so strategically using your logo and brand identity materials (business cards, letterhead, brochures, website, etc.) to enforce this connection is a great idea.

A brand identity kit contains many of the attributes that contribute to the "Know-Like-Trust" factor, in the following ways:

* Know ? A creatively designed set of materials will make you stand out in your field. Symbolically designed materials, where the graphics are designed to communicate and tell your story, can lead to the prospect feeling that they understand who you are and what you do, helping them to form a connection with you and your business. This contributes to your memorability and breeds a feeling of familiarity.

Through the consistent, repetitive use of a logo and the supporting visual elements in your marketing materials, people will feel as though they "know" you and your business, even if you have never met face-to-face.

* Like ? If you look at a business's materials, and you like their look and feel, you would probably find it easier to like both the business owner and to like doing business with them, as well. A logo with an icon attached to your company name can also make your company seem more approachable, friendly and fun. It can even endear your company name to your potential clients. Cartoon logos are highly effective in this capacity, though not appropriate for all professions.

You can also foster a feeling of compatibility through clear information in your designed materials ? both in the type of information that you provide and the way that it's laid out and presented. People like to read text that is straightforward and well written.

* Trust ? A high-quality, professionally printed brand identity kit can make you look capable, established, and enduring. Professional materials also impart an air of integrity to your business. If your materials look polished and put together, they lead people to believe that working with you will be similarly pleasant.

All of these factors compound to give you ? and your business ? greater credibility, which leads people to trust you with more and bigger projects, sales, or orders.

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit: Logo design at http://www.elf-design.com

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Corporate Branding ? Dont Forget Your CDs!

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's... Read More

When Search Engine Marketing and Trademarks Collide

In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a... Read More

Brand Extension; Going from Consumer to Commercial

As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand-or have its famous brand but no... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract a larger share of the market, or... Read More

Creating Powerful Names for Products, Services, and Your Business

The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly... Read More

Strategy and Tips for a Successful Logo Design

Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is... Read More

The Face of Your Business, Part I

When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful... Read More

Business Image

One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What... Read More

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business... Read More

I Hate My Logo! What You Should Get For Your Money and Why

This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose... Read More

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects... Read More

Branding 101: Why Its Critical to Business Success and How to Do It Right

What's Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, what's yours? Quality? Service?... Read More