Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare.

Hiring a branding company that specializes in brand image is best equipped to improve your brand with proven research and consulting services. Any successful effort to do these things must be built on a solid foundation. That foundation is your brand. Any kind of strategy without a solid brand under it, like a house, might work for a while, but in the long term, will crash to the ground. That's not what you or we want. Quite simply, a brand is the essence of what your company is and what your company appears to be to the outside world?your brand identity and ultimately your brand image. And if it's not solid and consistent, a branding company we'll help you get it there.

The Brand Analysis process includes:

· Brand Audit (internal and external)

· Constituency Audits and Benchmarking

· Competitive Analysis

· Target Market Research

· Positioning Assessment

· Brand Valuation/Benchmarking

· Brand Analysis

· Constituency Analysis

Brand Strategy

· Brand Architecture (blue print)

· Brand Nomenclature & Covenants

· Naming Research, Testing and Strategy

· Employee Mindset Shift

Brand Communications

· Core Messaging/Value Proposition

· Communications Strategy & Planning

· Communications Standards

· Web strategy and development

· Corporate Communications / Investor Relations

· Constituency Communications:

* Recruitment

* Human Resources

* Investors & Analysts

* Industry Experts and Peers

* Corporate Staff

* Clients

* Customers

* Partners

* Media

· Brand Roll-out

· Brand Books/Style Guide & Manuals

· Advertising Design & Implementation

· Logo Design & Identity Design

· Packaging Design

· Collateral /Signage Design

Consider hiring a branding company offering complete marketing solutions with a proven approach who's offerings include strategy planning, creative services, target market research, collateral creation along with graphic design and production and placing services for all types of media, web design and interactive.

Hiring a Brand Identity Team:

Consider a balanced group of innovative and results-driven professionals who have developed some of the world's leading brands and managed and evolved them as needed through the good times and bad times. They'll understand the challenges their clients face and are uniquely equipped to meet them with the best possible strategies. They're a close-knit group with both the creative and strategic leadership and know-how to make your branding, advertising and marketing efforts more successful than you thought possible.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one... Read More

Logo Design Tips

Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority.... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of... Read More

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products.... Read More

Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks... Read More

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru

Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own business successfully. The American Dream is, and always will be, to come up with an idea,... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to... Read More

Logo Design - Corporate Identity Branding - Brand Identity Guru

Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling... Read More

Corporate Internet Branding ? Branding Your Business Online

Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter,... Read More

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards

June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them.... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in... Read More

Time To Revamp Your Visual Identity?

Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still... Read More

Why You? -- Professional Identity Branding

You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time,... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects... Read More

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree;... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice... Read More

Corporate Branding ? Dont Forget Your CDs!

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used... Read More

Franchisor Policies for Unlicensed or Sold Territories

Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a... Read More