Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car. But what influences your decision on what and where to buy. Surely, you have tastes and preferences but with all the competition for your purchasing power it is often small differences in the product that ultimately influence your decision.

Let's say you walk into a grocery store to buy a soda. Although there may be dozens of sodas to choose from you'll most likely reach for a familiar brand such as Coca-Cola or Pepsi. The reason? You are familiar with these brands and trust them. You recognize the company name and logo and you choose these products based on your familiarity.

With that in mind, here are some suggestions for a new company trying to build a brand, a company name, and a logo:

1. Choose a company name that is easily remembered, short, and pronouncable. You want to make it as easy as possible for people to remeber you. A long name such as "Industrial Widget Manufacturing and Distribution Company" isn't as memorable as memorable as a short and snappy company name such as "Widget Enterprises." When people remember you they become familiar with you and will likely choose you over a competitor.

2. Be different with your logo. Don't use the same unimaginative symbols that almost everybody else uses. For example, if your logo is a globe be assured that you won't be remembered. There are thousands, if not millions, of companies that use an image of a globe in their logo. Try something different. Try using animals, such as monkeys. If you look at my business website, www.trade-pals.com, you'll see that my logo is two monkeys in business suits. This image stands out and is memorable. And I'm not competing with other businesses for a memorable logo because there are no other business websites that use images of monkeys in their logos.

3. Don't use a hard to spell name. This is the easiest way for people searching for your business not to be able to find you. For example, "Wojtiecz & Boerschevsky Insurance" would be an example of a North American insurance brokerage with two principals using their European last names in their company name. North American won't be able to look up your company because they won't be able to spell it. Instead, how about something like, "Insurance Hub of Chicago"? This won't be misspelled and anybody searching for you will find you.

Be creative, be memorable, and be recognizable and you will be on your way to creating a great brand for your business.

Tino Buntic is the creator of http://www.trade-pals.com. His unique love of monkeys drove him to create a logo with two monkeys in business suits in his company logo.

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are... Read More

How a Great Tagline can Help your Business

"Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product,... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell. Yes,... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An Awesome GuaranteeOnce you know what problem you, your service or your business can solve or what genuine... Read More

Branding Article: Pepsis Missed Brand Opportunity

I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.Yet Pepsi has been consistently #2,... Read More

Is Your Logo Helping or Hurting Your Business?

The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in... Read More

Internet Branding

Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of... Read More

Business Image

One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it... Read More

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?

Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's... Read More

Play Your Position! - The Only Way to Win in Business

Have you ever watched 5-year-olds play soccer? It should be called "Follow the Ball," because that is what happens the entire game. The beginning of the game... Read More

You Bored Me at Hello - Top Three Strategies for Networking Your Brand

"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and... Read More

When Search Engine Marketing and Trademarks Collide

In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image,... Read More

Choosing The Right Business Name

Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to... Read More

What Make Us Unique and Different

Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy... Read More

Britney Spears Branding

How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts,... Read More

Branding: All My Exs Live In...

...my senses. I know, you were thinking 'Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that... Read More

All About Branding

In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your products. The corporate... Read More

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any... Read More