Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?

As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing "I". So, the problem is?

How's the weather over there? Is there life after "I"? Can we change the topic? Is there someone else who wishes to speak now? Check please?

If the only person you are qualified to discuss is yourself, your listeners will be heading for the exit rather quickly. Your self-marketing won't get you very far if you can't talk about anything or anyone else.

Self-marketing works best when you learn to focus on your listener. Ask questions. Encourage your "audience" to tell you about themselves. Offer solutions for their problems. Focus on them.

So, how do you sell yourself? By promoting, motivating, and encouraging the other person, you will find they are attracted to you.

While it's important to be sure they get your name (so they remember who you are and what you do), it's more important they know you have their name and know what they do. When you contact them later for networking purposes, they'll know you were sincere.

Copyright © 2005 - Jan Verhoeff

Jan Verhoeff recognizes opportunity for advancement, personal marketing, and networking in most any location. Putting your name on the market, being able to achieve your goals, and knowing how to reach your potential is brand performance. Brand your market with eBiz Brand Performance.

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Brand Equity Building - Measuring Brand Value

Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the... Read More

Trade Journals in Franchising

As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best,... Read More

Tips for Creating Brilliant Business Names

Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't... Read More

McDonalds Supply Chain of Potatoes

McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using... Read More

Branding: All My Exs Live In...

...my senses. I know, you were thinking 'Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell. Yes,... Read More

How Brand as an Intellectual Property has Led to Corporate Globalisation?

IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from... Read More

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business,... Read More

Choosing The Right Business Name

Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to... Read More

Branding Your Products Is Important

I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term... Read More

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right here, right now, right off the bat without blinking?.the graphic design process is a pain in the... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business... Read More

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing... Read More

Branding 101: Why Its Critical to Business Success and How to Do It Right

What's Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, what's yours? Quality? Service?... Read More

The Keys to a Great Logo

Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over... Read More

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree;... Read More