The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.

Don't be Shy

When it becomes for you to take a stand, you cannot be shy about it, you need to back it up totally, no matter what other people think of you, say about you, you need to promote it and be it.

Your brand needs to be value-based, like giving extra WOW customer service and being good corporate citizens will build brand equity, the end result will lead to more sales. The good feeling experiences you provide, is what will count for the customer to buy from you. Did you know that 72% of North Americans prefer to buy form value-based companies?

Developing your brand starts with you, from the inside out. The first step in branding you is learning to be who you are and if you don't like who you are then you need change your attitude. If you are losing customers and you don't know why, ask them. You may discover some great feedback.

What's your attitude like?

Do you go to work with it's an exciting new day! Do you rejoice in it and give thanks for your new day? Or do you start the day with oh, it's Monday or it's just another crummy day. Your attitude or the stand that you take in how you begin the day makes a difference. If people see that you are smiling, friendly and helpful they will pick up on that energy and feel good about you and even perhaps themselves.

A true story of an Actionable act of Branding with a co-worker.. A girlfriend of mine,(we'll call her Connie) was getting upset the other day, saying some people just don't get it. What she was talking about was the lack of compassion people have for each other, whether it was her boss or people in general. Connie said, "She smiles at people in the grocery store, makes idle chit chat when standing in line, and sometimes people just don't respond." A few of us girls discussed this with her, and we all agreed that if we each person would continue to be friendly, like her, that soon everyone around us will become more friendly. All it takes is one person, who is willing to Pass it Forward can and will make a difference for someone else.

For example, Connie just found out about a co-worker that was in the hospital and went to visit him. (we'll call him Brent) It turns out that Brent has prostate cancer and was given not long to live. Connie asked, Brent what would help him be more comfortable? Brent said "An X-Box would help him pass the time."

Connie, went to her boss the sales manager and asked him if the company would buy him an XBox? Her sales manager said, NO. She was stunned, by his answer. Connie thought that he was not being very compassionate and not getting it. After all, Brent has been working for the company for eight years. She pursued the matter and contacted the Head Office, and talked to someone in HR. Connie, asked if something like this could be done for Brent? The Head Office, wasn't aware of this employee and his condition as said, absolutely YES, do it.

This simple little story an act of Branding of paying it forward, tells of how a simple concern will build your presence or brand. Your customers, employees need to feel this in your presence. Connie's Brand or Presence is that you feel genuinely cared for around her. For as long as I have known Connie, she truly helps her customers above and beyond her job description.

Written by Mari-Lyn Hudson ? Managing Director of Heart@Work Business Development Group. You can reach her at: 1-866-667-0166 or kindnessinc@myway.com

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning... Read More

Eye On The Pie: Branding From an Investors P.O.V.

When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After... Read More

Co-Branding in Automotive Service Businesses

In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and... Read More

All About Branding

In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your products. The corporate... Read More

Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements

While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is... Read More

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands

You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness... Read More

Your Brand is Your Promise! (So What Are You Promising?)

When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers frequently mention names such as Target, Rolex, Apple, BMW... Read More

Top Eight Mistakes to Avoid When Naming Your Business

Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing... Read More

Brand Lo-o-o-o-o-ve...

So... how have you been building your brand lately?Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"It may sound obvious, but... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart,... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it's... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of... Read More

Importance of Business Branding

Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your... Read More

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and... Read More

How a Great Tagline can Help your Business

"Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product,... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An Awesome GuaranteeOnce you know what problem you, your service or your business can solve or what genuine... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber... Read More