Context is King!

If you've been around the Internet for more than two hours, you've probably heard someone say it or write it. If you haven't, you will.

Content is King.

What they're saying is that the message is what's important on a web page, not spinning logos or dancing exclamation marks. You'll see it trotted out when people ask about new technologies like streaming media and Flash presentations.

"Don't mess with that junk. After all, Content Is King."

It's my observation that those people are partially right. I would amend that to:

"Content is King, IN THE RIGHT CONTEXT."

Suppose you propped up your computer screen in front of someone who cannot read? Would your words still be more important than the Flash movie with sound? Or would the moving pictures and flowing narrative do a better job of telling your story?

The same idea applies in building a business. You can talk all you want about making $10,000 a week.

If the person you are talking to has no concept of making $10,000 a week, what you say has no meaning.

If the person you are talking to already makes $100,000 a week, your measly $10K isn't very impressive.

The two prospects are getting the same content. They're getting it in different contexts.

So how do you find out what the other person's context is?

Easy.

Talk to them. And really listen to the answers you get. If you hear things like "that's not possible" or "I can't afford it" then you know their context doesn't include what you're offering.

You can use the same tool on yourself. If you find yourself resisting an idea that makes sense to you, check your context. You might not hold that idea as possible for you.

If you still want whatever that idea offers, the only answer is to change your context. Which is a subject for another day.

Here's what you get with John McCabe's Success Letter (http://SuccessLetter.com): Original articles that accelerate your business growth... Proven tools and resources to explode your success... Special offers that make your life and work More and Better... Part of http://Web-Guides.com.

---

How to Jump-start Your Emotional Health

You've probably heard the expression: "It's not what you're eating. It's what's eating you!" This well-known saying reminds us that the thoughts we entertain can have an... Read More

Value Based Leadership Coaching

What can I do to be a better coach? The Eight Step Coaching Model describes the process, yet too often the focus is on techniques only. "How... Read More

Buyer Beware: Choose A Business Coach Carefully To Get The Results You Want

Consider this scenario. A colleague suggests you get a business coach. Via the Internet, you find one close-by. The woman says she'd love to help. She charges... Read More

How to Forgive Another for Past Hurts

No one gets through life without being hurt by another person. We all have experienced the pain of a thoughtless remark, gossip, or lie. If you have... Read More

Potential

One of the most often mis-understood aspects of self-development is the concept of potential. We are often told that we can achieve our full potential, however, what... Read More

Expectations Can Get In Our Way

There are times when we truly look forward to something just as there are times when we totally dread something. What is the difference between anticipation with... Read More

How to Give Yourself a Check Up From the Neck Up

When was the last time you did some dedicated physical exercise?Many people have realised that our busy and stressful lives need some balance. They are flocking in... Read More

Invest Your Inner Wealth

It started out like any other Wednesday - reports to type, telephones to answer, books to balance. When the clock finally struck 4:30 p.m., Lauren locked her... Read More

Words That Inspire - PEACE

WORDS THAT INSPIREA monthly quick shot to motivate you, in less than 45 seconds, from Julie Cohen CoachingHow might your PEACE impact the world?Dictionary*says:State of tranquility or... Read More

Why Daily Planning is So Important for Adults with ADD

For adults with Attention Deficit Disorder (ADD), details are a drag. We tend to see the big picture and want to jump straight to the finish line,... Read More

Think Twice Before Youre Nice

A few months back I had a disturbing dream. In my dream a woman with stringy blonde hair rang my bell. She asked if she could come... Read More

Solution-Focused Therapy

Most types of psychotherapy involve exploring feelings, being validated, finding explanations, exploring wishes and dreams, setting goals, and gaining clarity. Every therapist has unique ways of working... Read More

Do You Want to Impress Others? Then Don?t Talk ?Listen

Recently my friend Michelle was concerned about a professional conference she was planning to attend with her husband, a veterinarian. She has no background in veterinary science,... Read More

Forget Resolutions - Craft A Life Theme That Works

How many people do you know who, in January, enthusiastically name their resolution for the year yet somehow neglect to follow through with it a few weeks... Read More

Get Out What You Put In!

During a recent coaching session with Mark, I was briefly reminded of how it feels to give your all to your business and have it spit in... Read More

9 Guidelines For Spiritual Coaching

Spirituality coaching is more than creating goals and holding someone accountable. Spirituality coaching takes into account the whole person, that is, mind, body and spirit. Spirituality coaching... Read More

Sometimes, It Just Takes ONE Conversation to Change Your Life!

I was thinking this morning about the importance of the profession that I am in. Besides doing various trainings, workshops and consulting, I also coach people. Coaching... Read More

The Executive Coaching Contract

Having found a coach you feel comfortable and excited about working with, the next step is to discuss and sign the coaching contract or agreement. This is... Read More

Living In The Now

I hope you are sitting down as you read this! You cannot begin to work on this kind of subject without addressing the subject of time itself... Read More

Say Adios to the Fear of Rejection!

Do you ever get an uncomfortable feeling in your stomach when you have to approach someone?In situations like this does your mind go blank?This is not unusual.... Read More

Curbing the Public Nuisance (Part 2)

Yes, that pillar of society that has been with us since that slithery dude threw humanity for a curve in the Garden of Eden ? that cornerstone... Read More

Integrating Life and Work

Organizations are finally creating cultures that support a work and life balance for their employees. After years of demanding high productivity and increasing on the job hours... Read More

Coaching for Success

Coaching is perhaps the most effective method of increasing performance available to managers, team leaders, and colleagues. This article defines coaching and outlines a process for effective... Read More

Personal Core Values: Your Key to Success and Happiness

Each of us has our own set of personal values; these are the things which we believe are important, which motivate us and to which we give... Read More

Tripping On Mindfulness

One of the ironies of mindfulness is that it's still possible to be forgetful, klutzy, or even distracted while doing our best to pay attention.Why? We are... Read More

A Live It

Real change happens only when it becomes part of our everyday life. When a change becomes a habit, it isn't something new we are trying, but becomes... Read More