|
|
|
|
|
|
|
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job... Read More
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I'm a small business owner too, and I know what it is... Read More
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the... Read More
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However,... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know... Read More
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do... Read More
The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.It's what... Read More
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will not propel... Read More
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as... Read More
How You Can Proofread Your Own Work
Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. So proofreading... Read More
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how... Read More
Getting Paid for Your Articles
If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type... Read More
Impact Media (blog)
Search Engine Marketing (blog)
Hiring a professional SEO copywriter can be expensive and beyond the budget of most small businesses, so I have put together a list of 10 SEO copywriting ...
SEO Copywriting: Five Secrets to Online SuccessMarketingProfs.com (subscription)
Complete Package on SEO and Web Content Zazzle MediaRelease-news.com (press release)
all 56 news articles »
I-Newswire.com (press release)
She initially wrote the report for her copywriting students, so that they could improve their copy quickly. Angela wrote the third report "Super Simple Real ...
StuckOn
PR Web (press release)
Most often the lack of content is the reason for failure but with SEO Copywriting we bridge the gap between business and customer on the web. ...
SEO Company India Offer- Avail 20% Discount on All SEO Packages Before 5 ...SBWire (press release)
all 22 news articles »
SEO Press Releasesâ„¢ (press release)
All the best web content creation services next to hundreds of other copywriting companies have gone through an evaluation system facilitated by a qualified ...
and more »
lonad News
SEO copywriting is a new functional art form. It appeals to five different groups & the tactics used need to reflect the demands of both. ...
mediabistro.com (blog)
mediabistro.com (blog)
This is probably for someone getting their feet wet in the industry, but one of the multi-week courses includes Copywriting for the Web, which teaches ...
Enroll in mediabistro.com Multiweek Course by Aug. 27, Receive Free Self-Paced ...BayNewser
all 6 news articles »
Third Sector
An outstanding communicator with excellent copywriting skills, you must also have a strong understanding of the marketing mix, and preferably a successful ...
and more »
PR Web (press release)
PR Web (press release)
Professional copywriter Laura Armbruster receives the SuccessWorks SEO Certificate of Completion showing her mastery of search-engine optimized (SEO) ...
TopNews New Zealand
Fortune
According to a telephone survey of iPad owners published Thursday by the British copywriting firm Cooper Murphy Webb (they "enliven your copy with bursts of ...
Survey: iPad a preferred leisure devicetuaw.com (blog)
iPad becomes top reading device for ownersMacNN
iPad Becomes Favourite Way Of Reading BooksITProPortal
TopNews United States -Poynter.org -Telegraph.co.uk
all 56 news articles »
I-Newswire.com (press release)
... online reputation management, graphic design, logo design, corporate business card design, trade show display design, email marketing and copywriting. ...
|
|||||
|
|
|
|||
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However,... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers... Read More
How to Write Profitable Ads
Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on... Read More
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These... Read More
Help, Help, Help, Sell
Here's a fundamental difference between copywriting offline and copywriting for the web... - Give or take, my job as a copywriter offline was to sell, sell, sell,... Read More
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group... Read More
Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the... Read More
The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.It's what... Read More
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets... Read More
Tomorrow?s Clichés Today
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".And yes, there... Read More
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information... Read More
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with... Read More
?Super Adjectives? Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and... Read More
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad... Read More
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These... Read More
10 Things You Should Expect From Your IT Copywriter
Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and... Read More
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer... Read More
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well... Read More
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade... Read More
10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all... Read More
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to... Read More
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to... Read More
11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.How does an editor... Read More
12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips...1.... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information... Read More
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed... Read More
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever... Read More
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect... Read More
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that,... Read More
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets... Read More
3 Tips For Writing Better Headlines
The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's... Read More
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers... Read More
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some... Read More