Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes... Read More
In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that."... Read More
Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three... Read More
This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.No.No, in spite of what... Read More
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is... Read More
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the... Read More
Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help... Read More
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Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits! You don't know it yet, but in the next 5... Read More
For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their... Read More
Subhead..How to bundle for valuable results without devaluing your productI almost clicked. Really, I did.The ad copy was compelling, the content focused. This was exactly what I... Read More
These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now... Read More
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site... Read More
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the... Read More
When you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind, you... Read More
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever... Read More
Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people... Read More
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to... Read More
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio,... Read More
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet... Read More
It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get... Read More