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1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it... Read More
So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true.... Read More
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.Not very appealing, is it?Now imagine... Read More
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts... Read More
It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up... Read More
Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional... Read More
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields... Read More
As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular... Read More
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our... Read More
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the... Read More
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy... Read More
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1. Isolation technique It doesn't matter how good your copy is if they don't read it. Put blinders on and read each... Read More
This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't... Read More
Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the... Read More
I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall... Read More
If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to... Read More
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your... Read More
Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their... Read More
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master... Read More
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy.... Read More
Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or... Read More
Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or... Read More
Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word... Read More
Subhead..How to bundle for valuable results without devaluing your productI almost clicked. Really, I did.The ad copy was compelling, the content focused. This... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman... Read More
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a... Read More
You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions... Read More
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you... Read More
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology,... Read More
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling... Read More
In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or... Read More
Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.Maybe not, though. I... Read More
When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has... Read More
As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular... Read More
Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you... Read More
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases,... Read More
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy... Read More