Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden.

Although less than 2% of you reading this will ever "get it", every once in awhile we like to step into the lime-light if you will and provide you with where the real money is being made on the internet... if that's anything you'd be interested in.

To sum it all up... It's copy. Now we are not saying copy someone's website word-for-word. Never do that. But what we are saying, is copy their business model. Copy their key words. Copy where they have incoming links. Copy their adwords campaigns. Research. Copy. Research. Copy.

There are enough free tools on the internet today that will allow you to find all of the above information and a lot more on any given website on the planet. Sure all of the guru's want to tell you that you need to purchase their latest course, CD set, DVD set, or even ebooks. Let's face it, they make their money selling products. They are Information Marketers, and one of their target markets is YOU. The person that doesn't know what they are doing.

Don't get me wrong, a lot of these guru's have good stuff out there, and it's how I obtained a lot of what I now know today. But once you understand the basics, it's really not that hard to generate a lot of money on the interent each day.

First, figure out the market that you would like to go after. Research the types of products they are buying, and if you have your own products, great. If not, find somoene that does have them and see if you can become a reseller or an Affiliate.

Then do some keyword research on Overture to find out what some of the common things people are typing in, while searching for your product or service.

Go to Yahoo, Google, and MSN and type in these phrases. Document who is in the top 10 in each search engine. Find 2 or 3 sites that are listed in all three. Then spend a lot of time learning their key words, their pages, their incoming links, and on and on. Know them like you know your own hand. Some may take you a few days... others weeks. And yet, for the kicker here... some even over a month. (This is even before you have the word "home" typed on your website.)

Now... Copy them.

Write your own copy or hire someone to do it for you. Keep the site design somewhat like whom you are copying. Once you have copied their pages, outline, etc. begin your attack. Start adding related pages to your site. Get more links. Advertise more. Write more. Beat them over and over again. They will think you came out of nowhere and wonder what happened.

Before you know it, you'll be ranking on the top 10 in any given market (within reason, as some markets have thousands and thousands of people doing the same thing). But in most niche markets- this works and will always work.

Why?

Because people are lazy.

This has to be done by hand. It takes a lot of time. There is NO easy way out. Most people will give up after about a week of research... actually, most a lot sooner.

This way takes the most time, but gives you the most results by far. Why do I share one of my biggest secrets? Because even if I gave everyone step-by-step instuctions, less than 2% of the general "internet marketing" public would take action. So for the last few years and for the many years to come, I'll be one of the very few people out there doing this.

Now you know how the REAL marketers do it. We're not interested in selling information products or speaking all over the country. Many of the REAL marketers earn more in a day than some of the "gurus" earn in a year. It's just not talked about out there. People wouldn't believe it. So who are we?

Call us a secret club that holds the Internet's Biggest Secret. And I'll share it with you right here:

There are no secrets. All it is, is hard work. Long hours. Many cups of coffee. An understanding husband or wife that will bring you food every once in awhile, while you pound away on the keys. "They" want you to think that there are secrets or easier ways. Sometimes they are right- other times they are not and their "new" way gets banned from the search engines quickly.

I'd much rather work one month out of the year to get another website up and be on the water the rest of the time.

See you next year.

Ron Howard

Just a guy who makes a little money on the internet each day.


AddThis Social Bookmark Button

In The News:


Learn How to Write Web Copy and Develop an Online Marketing ...
PR.com (press release), NY - 2 hours ago
As an accredited Better Business Bureau (http://tinyurl.com/5m8hpw) publisher of direct-response copywriting and graphic design home-study programs, ...

Michelle Salater Writing and Editorial, LLC Launches New Website ...
Newswire Today (press release), UK - 1 hour ago
As a leading copywriting and online marketing company located in the Charleston, South Carolina, metro area, Michelle Salater Writing and Editorial, LLC, ...

Briar Copywriting Announces the Launch of a New eBook
UKPRwire (press release), UK - Nov 20, 2008
The UK's leading copywriter, Briar Copywriting, announces the launch of their new eBook '5 Simple Steps to Sensational Marketing'. ...

Small Businesses: Keep Ad Budgets Intact During a Recession
PR.com (press release), NY - Nov 22, 2008
Businesses can still advertise and save money, however, by using less expensive marketing methods such as hiring a freelance copywriter to create online ads ...

Providence Journal

‘Mogul mom’ blogs on blending work, family
Providence Journal, RI - Nov 21, 2008
Allard said there are two basic kinds of mom-owned businesses, one selling a business service, such as copywriting or marketing, and the other trying to ...

Copywriting Grammar Ain't Perfect
MSNBC - Nov 10, 2008
The secret to copywriting success is adjusting your voice to match that of your target audience, and with that adjustment also comes changes in the grammar ...

Briar Copywriting Announces the Launch of a New eBook
Free press releases (press release), UK - Nov 20, 2008
The UK's leading freelance copywriter, Briar Copwyriting, has announced the launch of a new eBook, '5 Simple Steps to Sensational Marketing'. ...

AMV BBDO wins copywriting contest for Euston billboard
Brand Republic, UK - Nov 18, 2008
by Anne Cassidy, Campaign 18-Nov-08, 14:35 LONDON - A creative team from Abbott Mead Vickers BBDO has won Titan Outdoor's copywriting competition for the ...

New York Communications Firm Launches Website -- Aims to Educate ...
PR Web (press release), WA - Nov 19, 2008
The New York-based company, which provides marketing and public relations copywriting and search engine optimized web content, recently launched ...

Atlanta Public Relations Firm Write2Market Expands, Hires in Tough ...
24-7PressRelease.com (press release) - Nov 19, 2008
Write2Market, the Atlanta public relations and web copywriting agency, hires a new writer and plans to expand its web copywriting and web visibility ...
copywriting - Google News
Your Ad Here

Games at Buy.com

Holiday Home Store at Buy.com

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know... Read More

Organizing Your Data to Write Better Copy

Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next?GETTING ORGANIZEDI suggested organizing... Read More

Professional Writing: Six Great Reasons to Hire a Writer

Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires... Read More

Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business

In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know,... Read More

How to Develop a Killer News Hook

When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without... Read More

How To Write Headlines That Get Attention

No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. The headline is the first thing your... Read More

Finding Your Clients Business Problem Leads to Better Copy

WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What... Read More

10 Tips for Writing Effective Web Copy

On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but... Read More

How to Write Carrot-Wielding Copy!

A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must... Read More

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let... Read More

Discover Your Creativity

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a... Read More

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is... Read More

Steps to a Writing an Effective Press Releases

Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can... Read More

How to Write a Sizzling Sales Letter, Part 1

When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of... Read More

Ten Eye Popping, Jaw Dropping Ad Copy Secrets

In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the... Read More

Four Simple Steps to Improve Your Sales Copy

You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I'm a small business owner too, and I know what it is... Read More

How to Start and Sustain a Career as a Freelance Writer

Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do... Read More

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and... Read More

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency,... Read More

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or service to sell? How... Read More

How to Write for a Paper or Magazine

l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper... Read More

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing... Read More

5 Ways to Instantly Improve Your Copy

1. Isolation technique It doesn't matter how good your copy is if they don't read it. Put blinders on and read each line (including the headlines... Read More

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects... Read More