Real Estate Professionals Need You to Write for Them!

Ask yourself these questions:

• Are you an experienced writer?

• Do you want to stay at home to write?

• Do you want to work for yourself?

• Do you learn new things quickly?

• Are you interested in a broad number of subjects?

• Do you feel like you're being pigeonholed with your current writing and you want to branch out?

• Do you have a flair for marketing?

If you answered "yes" to any of these questions ? or even better ? several, you may have found a new career!

It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales. So basically it comes down to the fact that real estate professionals need an effective way to market themselves without breaking the law.

If you've ever done business with a Realtor or Mortgage Broker they probably still send you newsletters, recipe cards, sport's schedules, notepads, etc. If they don't they aren't marketing themselves very effectively and you may have found your first client!

The majority of a real estate professional's business comes from word of mouth - whether it's repeat business from people who are refinancing their mortgage, applying for a home equity loan, selling their house, renting their house, or from clients who recommend "their guy" to friends and relatives. Whatever it is, it's in the professional's best interest to keep their name on your mind.

The frequency with which real estate professionals send out these marketing materials varies. My own Realtor usually sends me a quarterly newsletter along with goodies like flower seeds and notepads throughout the year. Some of the more industrious professionals actually send out newsletters on a weekly basis!

The key is for the professional to get his/her name and phone number in front of as many sets of eyes as possible. When the professional sends you a newsletter, that includes several interesting articles, such as how to increase the value of your home or budget decorating tips or how to clean up your credit before you apply for a mortgage, etc. you find these articles so fascinating you hang on to the newsletter. Or you know that your next-door neighbor is particularly interested in decorating on a budget so you pass it along to her and so on.

Next thing you know, many set of eyes have seen the real estate professional's name and they decide to call him/her when they need the services of a real estate professional.

When your cousin Vinney calls you up out of the blue to tell you he's moving to Arlington and "do you have a Realtor you can recommend" you do of course because the sport's schedule/newsletter/recipe card your Realtor recently sent you is hanging on your refrigerator.

So what does all of this mean for you the freelance writer? It means more assignments and more money! After all, the real estate professional is either too busy or simply doesn't have the desire or skills to write their own newsletters and other materials. What they need is a freelance writer to handle this crucial aspect of their business.

To be certain, like any business you'll need to get out there and hustle and market yourself before you can expect to market for your clients. You'll need to prepare professional looking samples to start out with and hawk these to as many real estate professionals as you can think of. You can find these professionals by looking in the phone book for addresses, pulling fliers from yard signs and introducing yourself to Realtors conducting open houses to begin with.

Writing for real estate professionals can be a fun, lucrative and interesting business. Now get out there and get to work!

About The Author

Isabel Fena is the author of the e-book "The Untapped Market: How to Make Money Writing for Real Estate Professionals." You can get a free sample chapter of her e-book at her website www.isabelfena.com or you can buy the whole e-book for only $11.95 at www.booklocker.com/books/1339.html.

ifena@go.com

---

Can Anyone Succeed as a Freelance Copywriter?

This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.No.No, in spite of what... Read More

Long Copy versus Short Copy

When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner."But... Read More

Organizing Your Data to Write Better Copy

Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next?GETTING ORGANIZEDI suggested organizing... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best... Read More

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time... Read More

Copywriting 101: Exclamation Point, Friend or Foe?

My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Does this mean my writing is perfect and consistently conforms to grammar... Read More

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects... Read More

A Writers Secrets

Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates.... Read More

Discover Your Creativity

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a... Read More

Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free... Read More

Tomorrow?s Clichés Today

I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".And yes, there... Read More

Ad Copy - Your 12 Point Inspection!

You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar... Read More

Engage Your Customer ? Write About Benefits

Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits?... Read More

?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The... Read More

Fundraising Letters: Where To Find Creative Ideas For Your Appeals

How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new... Read More

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new.... Read More

Top 10 Ways For Copywriters To Overcome Writers Block

We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying... Read More

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication.... Read More

Professional Copywriting Services - How to Provide Your Own

Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few... Read More

Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back

Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three... Read More

Copywriting: Drafting Rules for Professionals

As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I... Read More

Traffics Nice... But Whos Driving?

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are... Read More

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time... Read More

12 Copywriting Tips to Make Your Advertising More Profitable

Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips...1.... Read More