SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.

SEO stands for Search Engine Optimization. You want to fill your website with the most commonly searched words within your industry. These words are called keywords. They're what web researchers type into search engine boxes when looking for information. Your job will be to find out what those words are, and then add them to your website content and web theme.

As the top search engines send their spiders out to crawl the web, they'll index your content using the keywords you've placed strategically throughout. If you do this right, you'll rank high in your content category. Even if you don't do it exactly right, you'll still be better off than if you don't do it at all.

Tips on SEO Copywriting: Where do I put those keywords?

1. In your website's title and ALT titles.

Your website's title is what comes up at the top of the internet browser and what someone will read as the description when they bookmark your site. So if you want people to know what you're all about, the title is the place to tell them.

Your ALT title is visible in the source code of each web page. If you vary your ALT titles using keywords to describe what's on each page, your entire site will be indexed categorically.

2. In your website's META tag description.

This is what comes up when web visitors are hunting the search engines and your website comes up in the hit list. Underneath your URL, you can add a brief description of your services and/or offerings, that visitors can read and decide to click on your site from the search engine.

3. In every page header.

Each section of a web page should ideally have a headline or header. Your web sections will go like this: < title > < head > < h1 > < h2 > etc., followed by the < body > and < footer >. By designating your sections and then including keywords in the content of each section, you're ensuring that the web crawlers will index your entire site and not skip over anything.

4. In your hyperlinks.

A well-organized website will be peppered with hyperlinks that lead the viewer from page to page. Each of these hyperlinks should contain a relevant and popular keyword which the search engines will follow along as they index.

5. In your web content.

Today's web crawlers can scan your web content, guided by the hyperlinks and keywords. If you include your most popular keywords in the first few words of each paragraph, and repeat these keywords here and there throughout, you'll ensure that your page will get picked up by the web crawlers.

6. In the navigation bar.

Have you been noticing that more and more people use the same format for their website's navigation bar? Some typical navigation bar labels include: About Us, Services, Free Tips, Contact. These are words that web crawlers now recognize as preserving the continuity of your website. Use them to promote efficient search engine run-through.

7. In the ALT description of your images.

ALT stands for alternate text- what your visitor will see if for some reason your image does not appear when they load your page in their web browser. ALT descriptions help people understand what they might not be seeing; for example, Wordfeeder Copywriting Logo. Include your most popular keywords in your image ALT descriptions.

So: now that you know where to put keywords in your web copy, how are you ever going to make it interesting and compelling to the reader? Well, you could spend hours researching all the right keywords, spend days redesigning your website's format, and spend weeks trying to create hypnotic web copy. Or, you could contact Wordfeeder.com and have them do it for you.

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://www.wordfeeder.com for free tips on branding, copywriting, marketing and more.

---

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art... Read More

10 Things You Should Expect From Your IT Copywriter

Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and... Read More

12 Copywriting Tips to Make Your Advertising More Profitable

Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips...1.... Read More

Creative Copywriting?

There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference.... Read More

5 Rules for Effective Written Sales Communications

Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their... Read More

Traffics Nice... But Whos Driving?

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are... Read More

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them... Read More

How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3.... Read More

What a Ghostwriter Can Do for You

Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger.... Read More

How to Write for a Paper or Magazine

l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper... Read More

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists,... Read More

Writing Copy for Voiceovers

As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create... Read More

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new.... Read More

Web Writing - Dont Lose Your Visitors Attention!

Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a... Read More

Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes... Read More

Real Estate Professionals Need You to Write for Them!

Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are... Read More

Does Your Copy Look Fake To the Search Engines?

From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that."... Read More

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important... Read More

How To Write Powerful Headlines

I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go... Read More

Is Freelance Hiring Right For You?

Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for... Read More

Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...

In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful... Read More

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as... Read More

Is Your Web Copy Plain Talk?

It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an... Read More