Creativity Management ? Working From Real Life

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Working from real life

There are a number of reasons why working from real life generates better ideas than fiction or mental invention. Supporting arguments include:

a) Mental invention is one of the least successful idea types. Random event with previous knowledge, solution spotting and need spotting are far more successful.

b) The best ideas come from those people who have the most tacit knowledge ? those that have had a life long interest in many subjects.

c) Truffaut said that his ideas derive 20% autobiography, 20% from newspapers, 20% from interpersonal interaction, 20% from fiction.

d) The best ideas derive from intellectual cross-pollination, networks and collaboration.

e) Though idea generation is a cognitive activity, you cannot separate the idea from its influences.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

---

Creativity Management ? Finding Your Voice

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

Lucid Dreaming: Discover a Whole New World

Did you know that all of your most cherished dreams are just a good night's sleep away?Lucid dreamers share one of the greatest secrets of modern living.... Read More

Creativity Management ? The Value Of An Idea?

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

Top Ten Reasons To Start Creativity Coaching

DEVELOP YOUR ARTISTIC CONFIDENCE I'd really like to write but I don't have enough time. Creativity coaching can give you back control over your calendar.EXPAND YOUR HOBBY... Read More

Get your Creative Juices Flowing

Copyright 2005 Cherry Communications/Be Heard SolutionsThe creative arts enhance our lives in countless ways. They make us think. They inspire us. They make us feel a part... Read More

Its Time to Get Out of the Box

"It is never too late to be what you might have been. "(George Eliot)I have found that truly successful people surround themselves with the support that makes... Read More

Mindfulness and Music: Things That Go Hmmm

Shhh... can you hear it?One of the most powerful forms of mindfulness is awareness of sound. We tend to tune out the noise of our lives in... Read More

Top Ten Creative Strategies for Inspiring Creativity Where You Work and Play

Websites, automobiles, milk cartons, living spaces. Design saturates every aspect of our lives and the difference between success and failure could be the color purple, could be... Read More

The 7 Simple Steps To Harnessing Your Creative Power And Achieving Incredible Success

Let me repeat what I believe is the most powerful and fundamental knowledge available to man:"YOU CAN CREATE ANY ACTUAL PHYSICAL REALITY YOU WANT THROUGH THE INTENSE... Read More

Shyness - Another View

We are all born shy, aren't we? When we see little children clinging to their parents, hiding behind Mom or Dad, we are reminded about the shyness... Read More

Connect with Your Inner Artist

In the "Roadblocks to Creativity" e-course, we look at the 7 most common things that block our creative expression. So, if we're "blocked" when we're facing those... Read More

Dancing On Your Brain: The Cha-Cha Effect

My grandmother used to say that the secret to living a good life is maintaining a flexible spine and a flexible mind. Whether we're talking about joints... Read More

Dare to Dream

Have you ever thought of this? When you were young and at school the teachers always reprimanded the dreamers - "You live on another planet", "You've got... Read More

Rejuvenate & Re-Fuel Your Inner Drive

I believe that as solo-entrepreneurs, business owners, and executives we all need a pat on the back. Give yourself commendation. Why? Because we have the courage to... Read More

Riches Through Creative Thinking!

When solving problems after you have exhausted the normal means of coming up with the solution, think in terms of unorthodox methods. Vary your thinking and try... Read More

Trying to Create From Distorted Perceptions?

We've all met people who are "negative" ? negative thinkers who consistently see the glass as half empty.In certain situations, particularly stressful ones, even the most positive... Read More

Becoming Radiant: Boost Your Teams Creativity with Mind Mapping

I don't take notes anymore. Instead, I create one wildly colorful, creative and inspiring page whenever I need to make a decision, prepare a presentation, or plan... Read More

What is Creativity?

Here in England September represents the end of Summer and the beginning of Autumn as well as the start of the new school year and the start... Read More

Creating Success

All things begin in consciousness.Consciousness originates everything that is manifest. Universal consciousness makes manifest the entire universe and subsides within its' creation. You and your individual consciousness... Read More

Top Ten Brainstorming Techniques for Business Success

We experience creativity every time a fresh idea pops into our minds. We recognize creative imagination in everything from a pastel painting to a business plan. By... Read More

Our Limitless Quantum Reality

Modern science tells us that on a sub-atomic level -- nothing is solid. That the entire universe is really one big web of vibrating "energy stew."If everything... Read More

Be Creative: 10 Easy Steps To Increase Your Confidence, Creativity and Cash In The Attention Economy

How can you be more creative? How can you turn creative ideas into cash. Want to be better at creative thinking?In Australia at the moment we are... Read More

The Optimal Mind State

Let's begin by defining the optimal mind state and the power it will give you to channel your energy toward your desired outcome. The optimal mind state... Read More

Find the Artist Within

Can anyone be an artist? People admiring my work often say, "I could never do that!" I say, "Yes, you can!" Eight years ago, during... Read More

Improve Your Bottom Line, Kens Idea Saved over $100,000

Engaged employees can show us the way to continuously improve. Customers want our products and services to be better, delivered faster, and produced less expensively. This means... Read More

Creativity Management ? Its All About Routine

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More