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Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up.
People like FREE stuff. In fact, many people simply can't resist the word FREE!
The problem is, you can't use the word FREE unless you actually have something FREE to give, for example:
Click Here To Download The FREE Demo!
Contact Us For A Price Quotation - It's FREE!
Take The FREE Tour Of The Member's Area
Order Now And Get ***** For FREE!
Subscribe To Our FREE Newsletter!
These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook.
It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation.
By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go:
You give yourself a legitimate reason to use the word FREE in your advertising and promotion.
You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook,
You build your credibility by making your book useful and relevant to your target market.
To get the most out of this great FREE promotional tool, keep these points in mind:
The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'.
The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers.
Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download.
Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people.
Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine.
So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!
About The Author
Michael Hopkins is owner of BizzyDays eBook Publications.
Download Brand New Original eBooks for FREE at:
Download The eBook Publishing Success Package at:
http://selfpublishing-ebooks.htm
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Express Press Release (press release), NV - 4 minutes ago
... a book that boasted about teaching men “how to be players”, is being re-released as an e-book exclusively on the website macklessons.com. ...
Times Online
Financial Times, UK - Sep 5, 2008
It comes with 100 classics loaded for free, and more books can be bought through Waterstone’s newly launched eBook scheme. You have to do this through a ...
What's the story with ... e-books? The Herald
Ebook readers: it’sa war story Times Online
Stuart Kelly: From Great Expectations comes Neverending Story Scotland on Sunday
all 10 news articles
BusinessWeek
Independent, UK - Sep 4, 2008
Nobody seems to feel neutrally about the e-book. The debate is about to get even more personal. Sony's eReader went on sale at Waterstone's yesterday. ...
One-Stop eServices for Perseus Clients Publishers Lunch Deluxe
all 9 news articles
guardian.co.uk
Sky News, UK - Sep 3, 2008
A new electronic gadget is being launched that could change the way we read books forever. Ebook: Will it shake up the book market? ...
Sony’s Electronic Book Reader Gives A Glimpse Of Tomorrow's ... TopNews
They still haven't cracked the ebook guardian.co.uk
A library at your fingertips Times Online
The Press Association - Sky Newsall 14 news articles
Times Online, UK - 14 hours ago
The new E ink technology allows the devices to be read even in bright sunlight and without the strain of reading a backlit screen. ...
Following the Reader The Bookseller (subscription)
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Jakarta Post, Indonesia - Sep 4, 2008
Hereby, I would like to request President SBY rethink his new policy on electronic books via the internet for students of primary to senior high schools. ...
Irish Times, Ireland - Sep 3, 2008
First year students Megan Toland and Theresa Andrews at Caritas College demonstrate the e-book. A GROUP of 18 secondary school pupils yesterday became the ...
New York Times
Washington Post, United States - 3 hours ago
The size of a piece of copier paper, it can be continually updated via a wireless link, and can store and display hundreds of pages of newspapers, books and ...
New E-Newspaper Reader Echoes Look of the Paper New York Times
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eFluxMedia
Independent, UK - 11 hours ago
Certainly, I could imagine Authonomy becoming a literary version of Apple's lucrative iTunes business for the sale of e-books. And while the site currently ...
Video: Tech Test: Google Chrome Lacks Polish AssociatedPress
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Live-PR.com (Pressemitteilung), Austria - 19 hours ago
Resell Rights Revenue offers an all-embracing collection of high quality e-Books with resell rights. All of their e-Books that they sell are the latest ...
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