Internet Business Model For Selling A Single, Unique Product

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Internet Business Model For Selling A Single, Unique Product

Internet Business Model For Selling A Single, Unique Product

An e-book is a single, unique product. It's unique because no 2 authors can write exactly the same book since it will contain each author's own knowledge, personal experiences and other things not known to the other.

When you have a single, unique product, you can sell it directly off your SINGLE-PAGE web site. You want this page to focus on selling this single product. There'll be NO other links on this page except to your ORDER FORM.

Your main objective is to make the Prospect do one thing and one thing only - DECIDE whether to buy your product or not.

To achieve this goal, your web site will answer 4 simple questions in your Prospects' minds:

1. Why should I buy this PRODUCT in the first place?
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Show the BENEFITS that will go to HIM if he does.

He doesn't care what you think of it. He only cares what he can get out of it. If the benefits listed don't appeal to him, you'll have no sale. It doesn't matter how well you answer the next 3 questions if this first question is not answered.

If you've done a good job here in his mind, he'll then ask the next question.

2. Why should I buy it from YOU?
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If your product appeals to him, why should he buy it from you and not somebody else with a similar product?

You can do this by:

a) Demonstrating that YOUR product is really different
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Describe some of your contents that you know are not in your competitors' books. If it's different enough, you have a higher chance of being chosen.

b) Proving that you have CREDIBILITY
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Show your experience and qualifications. You can also include testimonials from your previous customers. Verifiable testimonials (those with web site addresses) have greater weight than those that simply states some initials and a place (for example, "J.R., Texas").

3. Why should I PAY you what you want for it?
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Prove to your Customer that your product is worth $1,000 to me, and I may pay $1,000 for it. However, tell me that you're willing to accept only $50 for it, and your customer's buying decision has just become easier.

This is called the "bargain" factor - and it's used all the time by savvy Internet Entrepreneurs. Of course, the VALUE your Customer is getting MUST be what you said it is, otherwise it wouldn't work.

4. Why should I buy it NOW?
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This is the final hurdle. Your Customer must be compelled to act NOW. If there's no urgency to buy from you when he's at your web site, he'll likely take his time to decide. He'll think, "I'll come back to this site later" - but almost always he won't. This is the case because there are usually other more important things occupying his mind than the thought of buying your book from you.

When he leaves without buying, you'll usually have lost him as a Customer. Thus pressuring him to act WHILE he's at your web site will increase your conversion rate.

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SUMMARY
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Your Killer Sales Letter must answer the above 4 questions very well for you to have any chance of a sale.

If you can't write, or have no product to sell, or have no programming or web designing or technical skills necessary to put up your Internet Business selling your own product - why don't you buy "Sen Ze's Mini-Encyclopedia of Low-Cost, High-Profit Internet Business Models"?

It comes with Master Resell Rights (thus you have an INSTANT PRODUCT) plus the Killer Sales Letter plus all other materials you need to help you set up your own Internet Business quickly (there's NOTHING for you to write for your web site)!

Click below NOW and be in business very soon after that. Sell just ONE copy and you've made back your investment!

Warm Regards,
Sen Ze

http://www.theebizmanual.com

____________________

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In The News:

Times Online
The death of the book, yet again
Financial Times, UK - Sep 5, 2008
It comes with 100 classics loaded for free, and more books can be bought through Waterstone’s newly launched eBook scheme. You have to do this through a ...
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BusinessWeek
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E-books via the internet
Jakarta Post, Indonesia - Sep 4, 2008
Hereby, I would like to request President SBY rethink his new policy on electronic books via the internet for students of primary to senior high schools. ...

guardian.co.uk
Happy Ending For E-book?
Sky News, UK - Sep 3, 2008
A new electronic gadget is being launched that could change the way we read books forever. Ebook: Will it shake up the book market? ...
Sony’s Electronic Book Reader Gives A Glimpse Of Tomorrow's ... TopNews
They still haven't cracked the ebook guardian.co.uk
A library at your fingertips Times Online
The Press Association - Sky Newsall 14 news articles

e-books take weight of learning off the shoulders of students
Irish Times, Ireland - Sep 3, 2008
First year students Megan Toland and Theresa Andrews at Caritas College demonstrate the e-book. A GROUP of 18 secondary school pupils yesterday became the ...

The next phase of libraries rolls into town
Christian Science Monitor, MA - Sep 5, 2008
Rather than cede ground to search engines, e-book readers, and download services, more than 7500 US libraries are adopting their competitor’s tricks and ...

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Los Angeles Times, CA - 3 hours ago
Robert E. Relyea The veteran of over half a century in the film industry will present and sign his new book, "Not So Quiet on the Set: My Life in Movies ...

BBC News
HMV lifted by in-home boom
Financial Times, UK - Sep 5, 2008
Waterstone's has entered an exclusive partnership with Sony to launch its e-book reader in stores alongside a range of e-books. ...
Update: Waterstone's hampers HMV growth ShareCast
Grand Theft Auto 4 gives HMV a lift Telegraph.co.uk
HMV boosted by technology and games prior to Christmas Daily News Round-up (press release)
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The Bookseller (subscription)
Waterstone's e-books open for business
The Bookseller (subscription), UK - Sep 4, 2008
Waterstone's e-book store opened for business today (4th September), with around 7000 titles available from its website as e-books, including titles from ...

Reading Profit Into E-Book Move
Financial Post, Canada - Sep 2, 2008
Canadian retailers, such as Indigo Books &Music Inc., sell audiobooks on their Web sites and in their retail stores, but Mr. Neville does not see them as ...

e books - Google News

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