The Problem With E-Books

One of the most popular online ventures is selling e-books. People are hungry for information; that's why they're on the Web in the first place. And e-books are cheap to produce and distribute.

However, I've come across quite a few new online entrepreneurs thinking they're going to strike it rich selling a $20 or $30 e-book. They've failed to do some simple math.

Suppose you sell an e-book for $30. Deduct $5 off your $30 sell price to account for advertising and other costs. That leaves you with $25. You'd have to sell 1,000 copies a year to make $25,000. That's a lot of copies! Even if you did sell that many, 25 grand isn't exactly going to put you on Easy Street.

Another factor is competition. Many e-books with resell rights have also be purchased by hundreds, possibly thousands, of competitors.And if you're selling an e-book as an affiliate, you're usually limited to 50% or less of the sell price.

The key to making large amounts of money selling information products is that you need resell rights for at least one higher priced item.

Say you have duplication rights to a product that sells for $400. If you sold just 6 copies of this product a month, you'd be pulling in $2,400 in sales. That's $28,800 a year. If you sold 12 a month, you'd make $57,600 a year. Sell 24 a month and you're raking in $115,200 a year.

"Wait a second" you say. "What about my costs to duplicate, package and ship the product?"

Here's the beauty of the information marketing business: people pay for the value of the information, not the physical medium on which it's delivered (e.g. paper, audiotape, videotape, CD etc.)

It's dirt cheap to duplicate information products. It's easy to duplicate a CD-ROM on your computer and blank CDs are less than a dollar each.

I have an info product that I sell for $397. To duplicate, package and ship it via UPS, costs me $60. Subtract $50 for advertising. That still leaves me with $287. That's a huge profit margin.

So instead of concentrating all of your marketing efforts on low priced info products, be sure that you have one or two higher priced items that you're actively promoting.

Use e-books as a stepping stone to upsell customers. Once they've purchased a product from you, you've established a relationship with them. Someone who's already down business with you is five times more likely to buy than someone who hasn't.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT on how to start your own Information Marketing Business at home. Send an email with REF006 in the subject line to dcinfobiz@GetResponse.com

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

The REAL Info Products Secret and How to Get Out of the Cycle

Most "info-products" revolve around Internet marketing, and get rich quick schemes. Everyone is looking for that instant "secret" that will guarantee them overnight success without spending the... Read More

20 Ways to Increase Web$ite Traffic and $ales with eBooks

Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review... Read More

Writing Acknowledgements for E-Books

It is important to have an acknowledgements section in your E-Books. Having authored some 1600 articles, 3000 pages of Operations Manuals, 4 E-Books and Co-Authored a Book... Read More

Ebook Promotion: 10 Secrets Smart Ways To Increase The Downloading Of Your Ebook

If you promote an ebook, then you must learn these Ebook promotion secrets that will increase the downloading of your ebook.1. Anticipate the objections your visitors might... Read More

Ebooks - the Easy Way To Get Published Now!

A friend put the story of his life as a professional magician, film promoter and entrepreneur on paper. It took ten years, two electric typewriters and probably... Read More

How to Build and Sell your eBook at the Same Time

Why write an eBook? You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want... Read More

Online Promotion: 20 Phenomenal Tricks To Sky-rocket Your Traffic And Sales With eBooks

There are many authors who have made a killing with their ebooks on the internet.How about you?What is your story?Have you published any ebook?How are you doing?Come... Read More

7 Secrets to Explode your eBook Sales! Part 5

Secret #5: How to build steady sales for years to come with eBook Directories!Aho,Are you making this mistake in your business?Are you to busy to submit to... Read More

For Wannabe eBook Authors - 5 Key Questions

Are YOU ready for the eBook authoring adventure? Do you have what it takes to author an eBook? Is there an eBook author inside of you? Are... Read More

7 Secrets to Explode your eBook Sales! Part 3

Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:Copyright 2004 Bluedolphin Crow - All Rights Reserved.Aho!Freeware/shareware sites provide a unique opportunity to market your eBooks. This... Read More

Making Money With Information Products

I actually know a few people who are making millions a year through home-based operations (and a few others who have been... Read More

6 Good Reasons For Writing An eBook

Electronic books also known as ebooks for short are one of the hottest properties on the Internet. The benefits of writing an ebook are enormous.As an Internet... Read More

Ebooks Are The BEST Form Of Advertising!

Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.Each day the number... Read More

Are You Using The Four Letter Word?

The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.It doesn't matter what kind of product or service you're promoting, if... Read More

eBooks: With Courage and Patience, We Are Getting There

Just how do we make the "e" in e-books stand for "easier"? Well, how about this? Let's scrap the existing digital rights management. Instead everybody in charge... Read More

The Advantages Of Being An e-Book Writer Or Publisher

All well known experts have agreed that informational products especially eBooks are without any doubt the number one home based business opportunity. They are much easier to... Read More

20 Ways To Profit With Free eBooks

My habit of collecting every free eBook I could lay my hands proved very profitableto me while building my business.Here are 20 ways that you can use... Read More

Why Write an EBook?

It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has... Read More

How to Almost Guarantee Your eBook Market Success

Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices to come... Read More

How To Create and Market Your own E-Book

The Internet presents an amazing opportunity foranyone who knows how to research and write.There's masses of free information on the Web - allyou have to do is... Read More

Internet Business Model For Selling A Single, Unique Product

An e-book is a single, unique product. It's unique because no 2 authors can write exactly the same book since it will contain each author's own knowledge,... Read More

Top Ten eBook Mistakes and How to Correct Them

Did you know that you already have an eBook inside you?And, like your coach, you can earn thousands of dollars each month?Even if you are a non-techie... Read More

Internet Marketing Online: 15 Smart Quick Ways To Profit From Ebooks

If you have an ebook, I can show you 15 internet marketing online secrets to profit from it:1. Allow other e-zine publishers or web site owners to... Read More

20 Questions To Ask Before Creating An eBook

1. What will be the title of your ebook and will it have a subtitle?2. Will you be the only author or will there be other co-authors?3.... Read More

7 Secrets to Explode your eBook Sales! Part 2

Secret #2: Creating your Marketing Timeline for Success!Copyright 2004 Bluedolphin CrowAho!You can increase your sales and free time by creating your own marketing timeline. Marketing timelines are... Read More

Information at What Price? Exploring Fee-based e-Content

In pursuit of a paid model for content, many businesses offer newsletters for a fee or ebooks. These models offer pros and cons. Some organizations send out... Read More