Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. They are then entered into a database and receive your emails at the intervals you specify when you set up the responder.

This is an extremely powerful marketing techinque as it allows you to send repeated messages to people who have positively displayed their interest in whatever you're promoting.

Numerous studies have shown that the majority of consumers will not buy, or signup to something, at the first exposure. Prospects typically need to have somewhere between 5 and 12 exposures to the product or service before they feel comfortable enough to commit. The ideal number of follow up contacts is often said to be 7, but this will vary depending upon the individual consumer and the product on offer.

Since the recipient of your emails has given you permission to contact them, you won't be accused of "spamming". You may need to provide full contact details in your emails to be sure of this - it varies from country to country, but err on the side of caution. An added bonus is that you will have their email address in your database - or "list" - so that you can keep them updated with any new offers you may have in future.

Many internet marketers already appreciate the awesome power of automated follow up using an autoresponder loaded with well crafted sales messages. However, there is one enhancement that is often overlooked, even by relatively experienced marketers: The "Thank You" page. Used properly, this can boost your signup rate by as much as 20%, it can help promote your other programs, products and opportunities and it can even earn you some money.

It's easy to overlook this aspect of autoresponders. After all, you've probably spent a good deal of time crafting your email messages and loading them into the responder. It's only natural that when the last one is input you want to get the messages out to the big wide world ASAP - right? But take just a few minutes - and that really is all it needs - and you could benefit hugely.

First of all, whatever you do, don't use the Thank You page that your autoresponder company so kindly provides for you. Why do you think they provide this? Certainly, it is a service to their customers. Normally it gives a polite (if generic) thank you and contains a few reassurances about spam along with brief details of the opt-out procedure. However, when you look at it closely, it is a full page advert for the autoresponder provider isn't it? A full page advert which you have provided for them.

As an absolute minimum, if you can't be bothered to spend a few minutes to generate your own custom Thank you page, redirect your new signup to one of the other pages on your website, or to the home page of one of your other sites if you have more than one. However, it's much better to take the time and produce your own full page advert. Some of the items you might want to consider including are listed below:

A polite thank you (mandatory).

A brief statement that you only send emails with permission, that they may unsubscribe at any time and that you will never pass their contact details to a third party (also mandatory).

A link to another website that you own or promote.

An advert for another opportunity that you are involved in.

A "Tell A Friend" form or link.

Adverts from Google Adsense or some other source.

Items 1 & 2 are only common courtesy. Items 3 - 6 could give your performance a real boost. Remember, this is a page that your viewer will automatically click away from. They are "ready-to-click" so at least give them the option of making a click that will benefit you rather than just clicking on their "favourites" or home page buttons. Not all of them will click - but some of them will and you need every advantage you can get!

Hamish Hayward
http://www.selfstarters.co.uk/

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.As an email... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email messages before sending them out, as this may identify potential issues that cause emails to be marked... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher... Read More

7 Great Email Habits for the Beginning Internet Entrepreneur

If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to... Read More

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium... Read More

Email Hosting ? Learn How To Use eMail To Grow Your Business

Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to... Read More

Email Microtargeting

Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified.Microtargeting... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business.You can offer free... Read More

Email: When You Dont Get a Response

The lack of an email response is an issue I have grappled with many times especially since I rely on email as a primary means of communication... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques my curiosity is just a few clicks away. Ezines on almost any topic are available to all.Yes,... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why would you want that? Because whoever you are, you don't have enough time, and an autoresponder... Read More

Does Punctuation Really Matter in Email?

So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. And... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a few years now, you would be amazed at some of the pure gibberish that arrives in my... Read More

Creating Effective Opt-in E-Mail Campaigns

It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based... Read More

People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even know why they subscribed to your newsletter. Especially if the person is seeking for information, he/she will... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and... Read More

How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns

In this article I will give you several tips that can help you in improving your open and click-thru rates.1) Open rateIn order to your email campaign... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success.But what... Read More

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's... Read More