How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter

In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?

Well, here's your opportunity.

Even though I'm running my own newsletter or a bulletin (what I call it) and have my own subscribers, I'm also subscribing to a number of newsletters myself. TSM Bulletin is located at http://tsmbulletin.ogdteam.com.

Today, I'm going to reveal why I open some newsletter e-mails or e-mail promotions more than the others. And also, why I always look forward to only a few of them. Yes, only a few.

The reason I'm subscribing to newsletters, ezines or what ever you want to call them, is because that's the only way to learn from a marketer and find out what they're up to, without having to buy all of their products. Clever, I must say.

Why are you subscribing to newsletters? To learn or .....???

But somehow, some of them have convinced me to buy some of their products even though I wasn't planning on doing so. But how did they do it?

Let's begin the journey.

At this very moment as I'm typing this article, I looked into the inbox and the bulk folder in 3 of my domain name e-mails that I receive the newsletters in. I had a total of 2037 unread e-mails.

WOW! I didn't even know I had that many.

How do I know that these are all newsletters? Because I delete all spam and I open the personal e-mails immediately.

And the newsletters?

When I get a chance, if at all. That's because I receive quite a few e-mails in one day and I don't have any more time than anyone else. Only 24 hours in a day.

I'm subscribing to the top name guru's newsletters, ezines, many marketers and names that I haven't even heard of. It doesn't really matter who is sending the e-mail, it's a same story.

One may ask, why am I subscribed to so many of them?

Well, you never know what you may learn from any one of them.

OK! Here we go! The time for the confession.

When I subscribe to a new list, I get the usual welcome e-mail. That's standard. But then, I wait for the first, second and possibly third e-mail from the marketer.

By then, I pretty much know the nature of his or her e-mails. Whether the e-mails are direct broadcasts or pre-scheduled e-mails from their autoresponders, it really doesn't matter.

In my daily course of scanning my e-mail accounts, there are e-mails that I open immediately and there are e-mails that I just transfer to folders to open at a later date, if ever.

The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.

I pretty much know which marketers send me these types of e-mails all the time.

Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.

And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.

Let's be brutally honest.

What do surfers do when they search the 'net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?

When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or ... why do you open your e-mails?

As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.

Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?

Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?

Because you know for sure that it doesn't contain any sales pitch or a promotion.

And what about the e-mail promotions? What do those e-mails contain?

I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure their e-mails deliver nothing but promotions. What's your take on that?

However, as I said earlier, I almost always open the e-mails from marketers that send me a free content. Did I just say, "Almost Always?" What's that all about?

There are quite a few e-mails, newsletters, ezines and such that provide a free content in forms of articles, reports, tips and so on. So then, which ones would be the ones that I always look forward to?

In other words, which ones are the e-mails (non personal e-mails) that I always open no matter what?

Have you ever thought about this? Which e-mails do you open and read most of the time and which e-mails go straight to the trash can?

Well, I currently have only 4. Only 4 e-mails that I actually can't wait until the next issue. How about that?

By the way, I'm subscribed to quite a *few hundred* lists that I receive e-mails from. Yet, there are only 4 that I can't wait until the next issue. I open and read those 4 even if I'm dead tired or busy over my head.

To make one thing clear, I'm talking about a free subscription. I'm not referring to the paid subscription to a newsletter. That comes with special benefits. I'm talking about an everyday marketing or a distribution list that we might end up on.

So, what' so special about these 4?

The content they provide is articles, movie files or other forms that they write or create from their experience. They write what they actually do. At least for the most part.

They're not providing articles that have been picked up from ezine directories, even though I enjoy reading those articles too as I spend countless hours browsing through those directories.

But these 4 marketers are unselfishly sharing what they actually do. And that comes with a free newsletter. Can't beat that!

When I open their e-mails, I know that I will learn something that will benefit me. And I will not just learn how to .... whatever .... but I will learn from their ... let me repeat that ... from THEIR personal experience.

So the e-mails that deliver a free content from the sender's personal experience will get my immediate attention. The e-mails that deliver a free content that will teach me something, but not necessarily from the sender's personal experience, are being saved for the most part.

The pure promotion e-mails, well .... I do go through them .... sometimes .... when I'm looking for ideas .... but for the most part .... I've developed a tendency to ignore them. Shocking but true. Again, what's your take on that?

On the other hand, the marketers who deliver the e-mails with a free content from their personal experience, innocently insert a promotion or two within their newsletter. After one, two, three or so e-mails, I would go:

"Hhhmmm! I wonder what is he or she going to teach me with the book that they're selling? I mean, I'm learning quite a lot already but there's gotta be more in these books that they're selling or recommending."

So, there goes my credit card. :-)

Don't get me wrong. I invest all the time in products that will teach me something that I lack. But I've spontaneously bought a lot of products that I didn't really need. And that was all due to the generosity of the marketer that was unselfishly teaching me already, something from his or her personal experience.

Put this to a test. Find out for yourself. Share your experience with the people, whether good or bad, and see the response. But if you've been spamming them with countless promotions already, it may take a little longer until they see *the new you.*

I'm carefully watching my hit count for each issue of my bulletin. This article was part of my third one. But my first one had a 57% response. My second one had a whopping 72% response. I can't wait until I see the numbers for this issue.

TSM Bulletin is located at http://tsmbulletin.ogdteam.com.

Steve Dimeck is a publisher and author of several ebooks. "To receive more quality articles such as the one you've just read, subscribe free to my [TSM] Bulletin and receive one of my ebooks for free." [TSM] Details:==> http://tsmbulletin.ogdteam.com/

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true... Read More

Converting More Free Downloads to Paid Customers

Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books... Read More

Opt-In Email to Increase Website Traffic and Boost Online Sales

Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people consider it the most powerful promoting tool ever devised, and if this still hasn't really changed.Why is... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work. Think of autoresponders as the equivalent of fax-on-demand, but for email instead of fax. You simply set... Read More

Five of the Most Powerful Elements In Opt-in Marketing

Lack of trust is the biggest problem marketers have on the internet, or better yet, the biggest opportunity.The power in this lies in the fact that affiliate... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf we consider that not so many years ago when we were selling products or services it was... Read More

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that "the... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay ? great! What is it!" For all those new to... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is you list of optin subscribers who have taken the time and effort to personally subscribe to your... Read More

Why Autoresponders are an Absolute Must

With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you... Read More

The Gold Is In Your Mailing List

Let me ask you a question, "What is the most valuable asset to any Internet Business?"If the product is what you're having in mind now, then you're... Read More

Creating Effective Opt-in E-Mail Campaigns

It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based... Read More

The Lazy Mans Way To Building a Massive List In Minimum Time

As you read every word of this article, you'll be stunned by how quickly and easily you can build a massive list of opt- in subscribers without... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2004 http://www.learnhomebusiness.comIf your email subject line doesn't get read -Nothing gets read!And it is worse... Read More

Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data... Read More

Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that... Read More

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIEYou have to give in order to get. If you want people to offer up their email address, you`re going... Read More

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: "Is my distribution list growing?" And more importantly, "Is my... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier... Read More