Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. I like to label these: (1) the association phase, (2) the connection phase, and (3) the reaction phase. Let us look at each of these, and how the writer and reader can assume a more active role.

In the Association Phase, the sender's words are read and converted to an image in the reader's mind, optimally the same image the writer held in his mind. Sometimes, the writer's words lack enough information and the recipient cannot grasp the image. The word count has nothing to do with the creation of an image. I have read long emails that dance around any possibility of creating an image even if the recipient could read between the lines.

The first question I ask myself when receiving an email is: "Is what they are saying giving me enough information so I can form a clear image?" If not, I ask, "Am I in an open space at the moment to translate this image?" Sometimes, when pressed for time or there's too many thoughts swirling in my head, the space isn't available. If not in the right space, I move the email to a "to be read later" subfolder, and schedule a follow-up time to reread.

Later, after returning, and in a good space to reread, and the image is still not appearing, I send a reply email to the sender asking for clarity. My language usually goes something like this: "Thank you for your email. I have read it several times and can't seem to form a clear image of what you are asking. Could you please ask again in a different way so that I can give it my full attention and respect it deserves?"

If the email covers several subjects that were confusingly intermixed, I will also include some additional language like this: "When I write emails with various topics, I find it beneficial to create separate topic titles that focus on what comes next. Could you possible do this to add to the clarity?"

It is the sender's responsibility to convert their image into words. The right words that the reader can transform back into the same image given. Don't take on the writer's responsibility, or make assumptions, it only leads to miscommunication. If you do, the image they form of you will be off kilter and negative.

The Connection Phase. When writing your response, you will want to make sure the reader receives a clear image of what you are sending as well.

This means that your words need to match the return image you want to convey. If the topic is about apples, you do not want to add an orange in the middle of the apple image. Match apples to apples first because that was responding to the original image.

If you need to add an orange for topic support, place the information after the apple discussion in order not to distort the original image. This lets the receiver digest the apple and then tells them that another image is about to come. Their mind will prepare the space for the new image. When offering the orange, tell them the purpose of the orange and why you are adding the image. This way the reader knows to open a new file.

Another question I like to ask myself, after writing and before sending, one you might like to use, "Will the reader be able to file the image I'm sending in the same folder they began with?"

Our brains file information just as if we were dropping files in a filing cabinet manner.

Instead of just telling the reader, show the reader the image, and what folder to tuck their image in. The reader is expecting this answer. If they don't receive it, they wonder what to do with the image, it doesn't match any file in their cabinet. This splits their focus, slows down their connection, or can even halt the connection in toto.

I am sure you have your own favorite topic transition phrases; here are seven of my own. When you give these transition phrases a line of their own, the receiver's brain acts quickly to note an orange is coming.

1. Let me guess what you might be thinking. 2. As odd (unusual) as it may seem... 3. I am not at all surprised. 4. There's a story that goes with this, and I will get to this in the next paragraph. 5. Let me see if I can make this a little easier. 6. Its hard to believe, but... 7. In other words,...

The Reaction Phase. Writing an email response is not the same as speaking to that person. You don't have the immediate feedback from their body language, their silence, or huh when it isn't clear. Connecting via email with its time lapse also causes difficulty. You experience the same thing when you call, leaving a voice mail, and the party returns your call days later. If you don't state in the voice mail what you are calling about, or the person doesn't restate the purpose when they call back, your mind takes moments looking for the appropriate filing cabinet and file. Sometimes I receive a response back several weeks later and the original email I wrote isn't included. Then I must stop think or even hunt for the original email. A very time consuming process.

I find it best to begin a returning response with a "this is where we left off" paragraph. Don't assume the reader still holds the previous image in their mind. They don't. Many images came and went during that space and the previous email sits in their in box, file folder, or cabinet or worse dismissed due to lack of connection, in order to continue their processes.

It is important to reread the email before hitting send. Not just for grammar or spelling but to see that you convey the right image. It is the time to ask, "Did I convey the appropriate image with a file folder connection?" If yes, hit send.

(c) Copyright 2005, Catherine Franz. All rights reserved.

Catherine Franz, a eight-year Certified Professional Coach, Graduate of Coach University, Mastery University, editor of three ezines, columnist, author of thousands of articles website: http://www.abundancecenter.com blog: http://abundance.blogs.com


AddThis Social Bookmark Button

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:


Best Syndication

Email Marketing Solution – the best method to promote products
Best Syndication, CA - Nov 21, 2008
Email marketing solution has become really necessary in the present times for any business to survive. If you really want to make a difference, ...
Mobile Marketing Versus Online Marketing In Reaching Customers Faster Best Syndication
Website Designing Companies – help you have a unique website Best Syndication
all 4 news articles

Options Media Group Appoints Ronald Levine to Board of Directors
MarketWatch - Nov 21, 2008
Options Media Group Holdings, Inc. is an email services provider for on-demand e-mail marketing to create, send, and track professional and permission-based ...

BlueHornet Networks Wins New Email Marketing Clients
istockAnalyst.com (press release), OR - Nov 21, 2008
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission-based email marketing solutions. ...

New Edition of Email Newsletter Software Delivers Improved Email ...
MarketWatch - Nov 20, 2008
ArialSoftware.com, offers improved email list handling features that make sending email marketing campaigns easier and more time efficient. ...

ExactTarget Arms Email Marketers With "Ten Things Your C-Suite ...
MarketWatch - Nov 20, 2008
No Executive Left Behind helps C-level executives better understand email marketing's strengths and the intricacies of developing a successful campaign. ...

Growing businesses urged to take advantage of email marketing
Business Strata - Business News, UK - Nov 21, 2008
A leading web hosting provider has urged growing businesses to embrace communication channels such as email marketing. In an article outlining five tips for ...
Study: Marketers still send emails after consumers unsubscribe Digital Response Media
all 2 news articles

Expert highlights benefits of integrating web analytics in email ...
Business Strata - Business News, UK - Nov 21, 2008
Growing businesses can benefit from using web analytics in their email marketing practices, an expert has claimed. According to Loren McDonald, ...

ExactTarget Announces Email Marketing Automation Capabilities and ...
MarketWatch - Nov 17, 2008
"The new email marketing automation functionality allows sales and marketing teams to perform at higher levels with minimal effort and costs. ...

WhatCounts Announces a New Vice President of Services
MarketWatch - Nov 20, 2008
"In the email marketing industry, customer service makes all the difference. I plan to build on WhatCounts' strong foundation by continuing to improve our ...

Uniting Traditional & Virtual Marketing
24-7PressRelease.com (press release) - Nov 20, 2008
Latin-Pak announces the ability to marry direct postal marketing with email marketing creating a consistent message through different mediums to the same ...
email marketing - Google News
Your Ad Here

Games at Buy.com

Holiday Home Store at Buy.com

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on... Read More

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer yes, you may already know how difficult it is to build your subscribers' list.Most people use fake... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest... Read More

Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!

A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. A responsive... Read More

Dont Be Viewed as Rude!

All too often otherwise nice folks come off as terse or plain old rude when it comes to their e-mail habits. They don't intentionally set out to... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: "Is my distribution list growing?" And more importantly, "Is my... Read More

Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales

Among internet marketing strategies that most marketers are not using effectively is autoresponder marketing.An autoresponder course is a group of articles or information set up to be... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks.Looking... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a great way to build a relationship with your customers, or with your potential buyers. Online, only a... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.2. Have them sign-up to get access... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success.But what... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is an easy way to make repeated contact with your visitors. Studies have shown that more than 60%... Read More

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving... Read More

An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net.... Read More

Newsletters that Work

Offer a newsletter in a time frame that will be easy for you to manage.Although doing a newsletter is a great idea, do not be too quick... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on the Bulk folder to check the latest newsletters. Most of the newsletters and mailing lists that I'm... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website is interested in doing everything they possibly can to make this happen. Fortunately, something as easy as... Read More

Email Etiquette II

I had great feedback from my last article, and was asked to write further on the subject; hence my title.This month I'll share on Email Etiquette in... Read More

Just Write an Email

How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question?... Read More