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How to Grow Your Ezine Subscriber List
Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.
When I built my first website, I was mistaken thinking that just because I put a form to capture email addresses, people would fill it in. Very few did.
Why not? They had no reason to. No motivation. No return for giving out their information. I wrote a small time management workbook and offered it to subscribers. After they clicked to join the list, they were directed to a .pdf version of the book. As soon as I provided a reward for signing up, my subscriber list grew by leaps and bounds - almost 400%! I was so excited!
Then I sent out my first newsletter to these folks. Lots of them bounced; they were invalid email addresses. These readers were willing to type in a little box to get a reward, but the prize came too easily.
Soon I learned that a great method to ensure their correct email was captures was to deliver the goods via email. That way, if they really wanted to get the booklet, they'd have to ante up with valid addresses.
Great - they had pre-qualified themselves!
You can use autosresponders or a tool such as Constant Contact to automatically send your offering to the new subscribers. Try http://www.getresponse.com or http://www.constantcontact.com.
Now, just sit back and watch your list grow into a wonderful marketing tool.
About The Author
Megan Corwin is an online marketing coach. If you enjoyed this article, download the free ebook "How to Market Your Small Business Online for FREE": http://marketonlinefree.wahwoman.com.
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PR-USA.net (press release), Bulgaria - 11 hours ago
Swapping something useful for ezine readers is a good way to build your list and site traffic. If you are able to make ad swaps with them, you are in a way ...
Newswire Today (press release), UK - Jul 16, 2008
“Everyone talks about running training like a business, but organizations often overlook the marketing of products and services to the end user,” said ...
PR.com (press release), NY - Jul 12, 2008
By incorporating Web 2.0 technologies into your online magazine (eZine), you expand your opportunities of marketing your company’s brand, products and ...
PR-CANADA.net (press release), Montenegro - Jun 30, 2008
Ardynn Media does all of that and more" says Susie Hale, President of eFrogPond, Inc. FrogPonds latest eZine and newsletter product was developed when it ...
PR-CANADA.net (press release), Montenegro - Jul 11, 2008
They also publish a weekly ezine, The Healthcare Marketing Connection, which provides marketing tips and resources for marketers in the health care industry ...
Wire Service Canada (press release), Canada - Jul 13, 2008
The DomainAssets.ca ezine will bring together buyers and sellers of .ca domain names in a marketplace that specifically serves Canadians. ...
Pressemeldungen.at (Pressemitteilung), Austria - Jul 12, 2008
Ezine Advertising: A very effective, maybe even the most effective, way to use paid advertising to build your list is to advertise in E-zines that relate to ...
Gather.com, MA - Jul 16, 2008
by Rick L. Several years ago, I wrote a few ezine articles on license imaging, branding, etc. how it is done, and what are some of the "tricks of the trade" ...
PR-USA.net (press release), Bulgaria - Jul 16, 2008
Direct Endorsement: This includes endorsement mailings to client/prospect databases, mass notifications or ezine announcements - in exchange for a large ...
Ad-Hoc-News (Pressemitteilung), Germany - Jun 24, 2008
The company also publishes the free ezine, Tech Transfer e-News, which is distributed weekly to 140000 professionals globally. For information on the TTN, ...
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