|
|
|
|
|
|
|
|
|
|
|
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:
1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.
2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.
3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself ? you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as pre-publication expenses.
4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don't want to print books that sit in your garage. You want to print books that will sell, sell, sell!
5. Write about a subject that you know well. Don't write about something that you can't talk about without effort. Write about a subject with which you are very familiar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you for advice. The publicity will then be so easy that you will love being the "star".
6. Know who will buy your book. So many authors think that "everyone" needs and should buy their books. Not so. Perhaps "everyone" needs their books, but not "everyone" will want to buy. Research and know WHO will actually WANT your book and market, market to them. They will buy!
7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great market ? sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are actually SOLD.
Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable.
Copyright © 2003 Ink Tree Ltd.
Ink Tree Ltd. Helping writers publish, market and sell books! If there is a book inside you ? profit from it. Learn everything you need to guide you from Idea to Book? to Success ? the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.
Phone: 1-866-500-8733 or 403-295-3898 Email: info@inktreemarketing.com
Web: www.moneyinpublishing.com or www.inktreemarketing.com
About The Author
Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book... to Success - the fast, easy, simple way.
www.moneyinpublishing.com or www.inktreemarketing.com
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or idea to... Read More
The first and most important thing you should know when thinking of your own newsletter is that YOU can do it. Yes, you can write your own... Read More
Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember.When choosing... Read More
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember... Read More
Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to... Read More
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you... Read More
A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed... Read More
It is possible to increase the subscription to your e-zine or newsletter.You can do so by implementing the internet marketing strategy below:(1) Hold an ongoing prize drawing... Read More
What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam... Read More
What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk... Read More
You publish an e-zine, you may consider to start charging a fee.Here are some e-zine promotion reasons:1. You will create residual income. For example, if you charge... Read More
While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?Print this... Read More
The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial... Read More
The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten months with a great... Read More
Your newsletter name has a big effect on your readership, so it's essential you choose a good name right from the start. Here are some ideas to... Read More
OverDrive - an e-commerce, software conversion and e-publishing applications leader - has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego... Read More
It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line.Many... Read More
I have to admit to being readily impressed by company names. Maybe it's an age thing. You see, I was around when we had nationalised industries here... Read More
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe?... Read More
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many... Read More
After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there's usually only one method of widespread distribution: the post office.Fortunately, though,... Read More
1. Swap sponsor, feature, or solo ads with other ezine publishers.Your swaps will create a win-win situation as both you and the other publisher will successfully get... Read More
"Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work.Let's analyse the word itself. "Search" means to... Read More
There are two reasons to publish an ezine. 1.) Give people information about your site, your product, or your industry. 2.) Keep your website information... Read More
While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of... Read More
I read a lot of newsletters. Some are great and some are not so great. I put together this article to highlight the five mistakes I see... Read More
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.1- HostingYou need good reliable... Read More
The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten months with a great... Read More
Although we are in the information age, very few people have been able to turn the colossal amount of free accessible information available online, into cash or... Read More
If you want to have a successful newsletter, you need to have a professional newsletter design. And the more newsletter design ideas you get, the better layout... Read More