An Embarrassment of Riches - Part I

The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404's in response to the most well-defined query, Boolean operators and all. Directories created by human editors - such as Yahoo! or the Open Directory Project - are often overwhelmed by the amount of material out there. Like the legendary blob, the Internet is clearly out of classificatory control. Some web sites - like Suite101 - have introduced the old and tried Dewey subject classification system successfully used in non-virtual libraries for more than a century.

Books - both print and electronic - (actually, their publishers) get assigned an ISBN (International Standard Book Number) by national agencies. Periodical publications (magazines, newsletters, bulletins) sport an ISSN (International Serial Standard Number). National libraries dole out CIP's (Cataloguing in Publication numbers), which help lesser outfits to catalogue the book upon arrival. But the emergence of new book formats, independent publishing, and self publishing has strained this already creaking system to its limits. In short: the whole thing is fast developing into an awful mess.

http://www.doi.org/

Resolution is one solution.

Resolution is the linking of identifiers to content. An identifier can be a word, or a phrase. RealNames implemented this approach and its proprietary software is now incorporated in most browsers. The user types a word, brand name, phrase, or code, and gets re-directed to a web site with the appropriate content. The only snag: RealNames identifiers are for sale. Thus, its identifiers are not guaranteed to lead to the best, only, or relevant resource. Similar systems are available in many languages. Nexet, for example, provides such a resolution service in Hebrew.

The Association of American Publishers (APA) has an Enabling Technologies Committee. Fittingly, at the Frankfurt Book Fair of 1997, it announced the DOI (Digital Object Identifier) initiative. An International DOI Foundation (IDF) was set up and invited all publishers - American and non-American alike - to apply for a unique DOI prefix. DOI is actually a private case of a larger system of "handles" developed by the CNRI (Corporation for National Research Initiatives). Their "Handle Resolver" is a browser plug-in software, which re-directs their handles to URL's or other pieces of data, or content. Without the Resolver, typing in the handle simply directs the user to a few proxy servers, which "understand" the handle protocols.

The interesting (and new) feature of the system is its ability to resolve to MULTIPLE locations (URL's, or data, or content). The same identifier can resolve to a Universe of inter-related information (effectively, to a mini-library). The content thus resolved need not be limited to text. Multiple resolution works with audio, images, and even video.

The IDF's press release is worth some extensive quoting:

"Imagine you're the manager of an Internet company reading a story online in the "Wall Street Journal" written by Stacey E. Bressler, a co-author of Communities of Commerce, and at the end of the story there is a link to purchase options for the book.

Now imagine you are an online retailer, a syndicator or a reporter for an online news service and you are reading a review in "Publishers Weekly" about Communities of Commerce and you run across a link to related resources.

And imagine you are in Buenos Aires, and in an online publication you encounter a link to "D-Lib Magazine", an electronic journal produced in Washington, D.C. which offers you locale-specific choices for downloading an article.

The above examples demonstrate how multiple resolution can present you with a list of links from within an electronic document or page. The links beneath the labels - URLs and email addresses - would all be stored in the DOI System, and multiple resolution means any or all of those links can be displayed for you to select from in one menu. Any combination of links to related resources can be included in these menus.

Capable of providing much richer experiences then single resolution to a URL, Multiple Resolution operates on the premise that content, not its location, is identified. In other words, where content and related resources reside is secondary information. Multiple Resolution enables content owners and distributors to identify their intellectual property with bound collections of related resources at a hyperlink's point of departure, instead of requiring a user to leave the page to go to a new location for further information.

A content owner controls and manages all the related resources in each of these menus and can determine which information is accessible to each business partner within the supply chain. When an administrator changes any facet of this information, the change is simultaneous on all internal networks and the Internet. A DOI is a permanent identifier, analogous to a telephone number for life, so tomorrow and years from now a user can locate the product and related resources wherever they may have been moved or archived to."

The IDF provides a limited, text-only, online demonstration. When sweeping with the cursor over a linked item, a pop-down menu of options is presented. These options are pre-defined and customized by the content creators and owners. In the first example above (book purchase options) the DOI resolves to retail outlets (categorized by book formats), information about the title and the author, digital rights management information (permissions), and more. The DOI server generates this information in "real time", "on the fly". But it is the author, or (more often) the publisher that choose the information, its modes of presentation, selections, and marketing and sales data. The ingenuity is in the fact that the DOI server's files and records can be updated, replaced, or deleted. It does not affect the resolution path - only the content resolved to.

Which brings us to e-publishing.

About The Author

Sam Vaknin is the author of "Malignant Self Love - Narcissism Revisited" and "After the Rain - How the West Lost the East". He is a columnist in "Central Europe Review", United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com


AddThis Social Bookmark Button

In The News:


Webcomic Wire - 10/9/08
Comixtalk, AZ - Oct 9, 2008
The Floating Lightbulb posts about an opt-in reader email listing service called Ezine Directory. The Beat reports that Ambrosia Publishing is going on ...

Long Story Short School of Writing Partners with Colorado Free ...
MediaSyndicate (press release) - Sep 16, 2008
Known as the “nice” publishers in the highly competitive world of online publishing, they have 3000 subscribers to their ezine and publish its newsletter ...

Online marketing on the rise
Siliconrepublic.com, Ireland - Oct 10, 2008
The party also uses email alerts and publishes a regular ezine to keep the public up-to-date with new policy documents and statements. ...

Top 10 Webmaster Challenges
American Chronicle, CA - Oct 9, 2008
You can publish an ezine on a weekly or monthly basis just to let your users be informed about the latest technology you´ve added to your site. ...

pacific

Ulamila Kurai Wragg Named Managing Editor Of Pacific Magazine
pacific, HI - Sep 30, 2008
Earlier this year, it switched from being a bi-monthly print publication to an on-line only “eZine.” “Ulamila will play a key role in completing Pacific ...

Interview with Gordon Clemmons, Editor of ShadeWorks
Blogcritics.org, OH - Oct 2, 2008
I own a company focused on the online world of the publishing industry, so it wasn't too big a step to start an online magazine for horror writers. ...
ezine publishing - Google News
Your Ad Here

Games at Buy.com

Holiday Home Store at Buy.com

Plagiarism on the High Seas

More and more companies are finding the value in informational advertising. Giving away information to the world. This has worked well as it tends to develop confidence... Read More

Explode Your Business

You can make a decent income selling products and services but you can become insanely rich by creating and controlling markets.That's what I'll help you to do.You... Read More

Does Your Subject Line Do the Job?

It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line.Many... Read More

A Newsletter Publishers Main Task: Packaging Value Content

The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.This might sound quick and... Read More

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many... Read More

Are We Dating or Married?

You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the... Read More

Email Newsletter Format: HTML or Text

An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email... Read More

Why Self-Publish Your Book?

When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage him or... Read More

Convert Your Newsletters into Immediate Cash

One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue... Read More

Producing Ezines for Growing Your Business

What an ezine is ? An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine... Read More

10 Critical Things To Do Before You Spend A Dime In Advertising

"Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work.Let's analyse the word itself. "Search" means to... Read More

Word Newsletter Templates - How to Easily Create Them

You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read... Read More

Top 7 Techniques For Generating Subscribers To A Newsletter

Imagine you are sitting at home relaxing reading a book and sipping on ice cold lemonade, your friend calls you up to tell you about a new... Read More

Is It a Newsletter or Just One More Commercial?

When I purchased my very first computer, not too long ago, I signed up for many Internet Marketing Newsletters. Though it's been a few years, I still... Read More

Why Arent You Writing Ezine Articles?

I'm amazed!Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars... Read More

Free Ezine Advertising That Works!

When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of... Read More

How To Make Money Online With A Newsletter

Many online internet marketers tell us "its all in the list" and many people lap up stories of guru's emailing thousands in their online list and making... Read More

Ezine Publishing Donts

When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe?... Read More

How to Choose a Good Newsletter Name

Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember.When choosing... Read More

Email Newsletters: The Header

Managing Subscriber addresses: At the top of your email message you see the header, where you insert addresses and a subject heading. It all looks simple enough,... Read More

10 Tips On Offering A Free Ecourse

1. Make your ecourse short like 5 - 7 days. The longer the ecourse easy for your subscriber to forget the matter of your previous emails.2. Use... Read More

6 Ways to Catch More Opt-ins Than Ever Before

Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to... Read More

What Ive Learned From My Subscribers

As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam... Read More

7 Steps to Successful Publishing

The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you... Read More

Create An Ezine To Get People Back To Your Site

I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic. However, you are facing one huge problem -... Read More