|
|
|
|
|
|
|
|
|
|
|
The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404's in response to the most well-defined query, Boolean operators and all. Directories created by human editors - such as Yahoo! or the Open Directory Project - are often overwhelmed by the amount of material out there. Like the legendary blob, the Internet is clearly out of classificatory control. Some web sites - like Suite101 - have introduced the old and tried Dewey subject classification system successfully used in non-virtual libraries for more than a century.
Books - both print and electronic - (actually, their publishers) get assigned an ISBN (International Standard Book Number) by national agencies. Periodical publications (magazines, newsletters, bulletins) sport an ISSN (International Serial Standard Number). National libraries dole out CIP's (Cataloguing in Publication numbers), which help lesser outfits to catalogue the book upon arrival. But the emergence of new book formats, independent publishing, and self publishing has strained this already creaking system to its limits. In short: the whole thing is fast developing into an awful mess.
Resolution is one solution.
Resolution is the linking of identifiers to content. An identifier can be a word, or a phrase. RealNames implemented this approach and its proprietary software is now incorporated in most browsers. The user types a word, brand name, phrase, or code, and gets re-directed to a web site with the appropriate content. The only snag: RealNames identifiers are for sale. Thus, its identifiers are not guaranteed to lead to the best, only, or relevant resource. Similar systems are available in many languages. Nexet, for example, provides such a resolution service in Hebrew.
The Association of American Publishers (APA) has an Enabling Technologies Committee. Fittingly, at the Frankfurt Book Fair of 1997, it announced the DOI (Digital Object Identifier) initiative. An International DOI Foundation (IDF) was set up and invited all publishers - American and non-American alike - to apply for a unique DOI prefix. DOI is actually a private case of a larger system of "handles" developed by the CNRI (Corporation for National Research Initiatives). Their "Handle Resolver" is a browser plug-in software, which re-directs their handles to URL's or other pieces of data, or content. Without the Resolver, typing in the handle simply directs the user to a few proxy servers, which "understand" the handle protocols.
The interesting (and new) feature of the system is its ability to resolve to MULTIPLE locations (URL's, or data, or content). The same identifier can resolve to a Universe of inter-related information (effectively, to a mini-library). The content thus resolved need not be limited to text. Multiple resolution works with audio, images, and even video.
The IDF's press release is worth some extensive quoting:
"Imagine you're the manager of an Internet company reading a story online in the "Wall Street Journal" written by Stacey E. Bressler, a co-author of Communities of Commerce, and at the end of the story there is a link to purchase options for the book.
Now imagine you are an online retailer, a syndicator or a reporter for an online news service and you are reading a review in "Publishers Weekly" about Communities of Commerce and you run across a link to related resources.
And imagine you are in Buenos Aires, and in an online publication you encounter a link to "D-Lib Magazine", an electronic journal produced in Washington, D.C. which offers you locale-specific choices for downloading an article.
The above examples demonstrate how multiple resolution can present you with a list of links from within an electronic document or page. The links beneath the labels - URLs and email addresses - would all be stored in the DOI System, and multiple resolution means any or all of those links can be displayed for you to select from in one menu. Any combination of links to related resources can be included in these menus.
Capable of providing much richer experiences then single resolution to a URL, Multiple Resolution operates on the premise that content, not its location, is identified. In other words, where content and related resources reside is secondary information. Multiple Resolution enables content owners and distributors to identify their intellectual property with bound collections of related resources at a hyperlink's point of departure, instead of requiring a user to leave the page to go to a new location for further information.
A content owner controls and manages all the related resources in each of these menus and can determine which information is accessible to each business partner within the supply chain. When an administrator changes any facet of this information, the change is simultaneous on all internal networks and the Internet. A DOI is a permanent identifier, analogous to a telephone number for life, so tomorrow and years from now a user can locate the product and related resources wherever they may have been moved or archived to."
The IDF provides a limited, text-only, online demonstration. When sweeping with the cursor over a linked item, a pop-down menu of options is presented. These options are pre-defined and customized by the content creators and owners. In the first example above (book purchase options) the DOI resolves to retail outlets (categorized by book formats), information about the title and the author, digital rights management information (permissions), and more. The DOI server generates this information in "real time", "on the fly". But it is the author, or (more often) the publisher that choose the information, its modes of presentation, selections, and marketing and sales data. The ingenuity is in the fact that the DOI server's files and records can be updated, replaced, or deleted. It does not affect the resolution path - only the content resolved to.
Which brings us to e-publishing.
About The Author
Sam Vaknin is the author of "Malignant Self Love - Narcissism Revisited" and "After the Rain - How the West Lost the East". He is a columnist in "Central Europe Review", United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.
His web site: http://samvak.tripod.com

More and more companies are finding the value in informational advertising. Giving away information to the world. This has worked well as it tends to develop confidence... Read More
You can make a decent income selling products and services but you can become insanely rich by creating and controlling markets.That's what I'll help you to do.You... Read More
It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line.Many... Read More
The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.This might sound quick and... Read More
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many... Read More
You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the... Read More
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email... Read More
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage him or... Read More
One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue... Read More
What an ezine is ? An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine... Read More
"Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work.Let's analyse the word itself. "Search" means to... Read More
You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read... Read More
Imagine you are sitting at home relaxing reading a book and sipping on ice cold lemonade, your friend calls you up to tell you about a new... Read More
When I purchased my very first computer, not too long ago, I signed up for many Internet Marketing Newsletters. Though it's been a few years, I still... Read More
I'm amazed!Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars... Read More
When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of... Read More
Many online internet marketers tell us "its all in the list" and many people lap up stories of guru's emailing thousands in their online list and making... Read More
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe?... Read More
Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember.When choosing... Read More
Managing Subscriber addresses: At the top of your email message you see the header, where you insert addresses and a subject heading. It all looks simple enough,... Read More
1. Make your ecourse short like 5 - 7 days. The longer the ecourse easy for your subscriber to forget the matter of your previous emails.2. Use... Read More
Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to... Read More
As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers... Read More
What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam... Read More
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you... Read More
I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic. However, you are facing one huge problem -... Read More
I'm working on a report for a company that puts out a newsletter on a monthly basis.Their open rate and clickthrough rate are somewhat above industry averages.... Read More
When I purchased my very first computer, not too long ago, I signed up for many Internet Marketing Newsletters. Though it's been a few years, I still... Read More
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you... Read More
How to write your ezine in 5 minutes by legally and ethically stealing other people's articles...There are virtual storehouses of awesome articles and reports just waiting online... Read More
Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate,... Read More
You can make a decent income selling products and services but you can become insanely rich by creating and controlling markets.That's what I'll help you to do.You... Read More
1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.2. Involve your subscribers in... Read More
There are thousands of email newsletters or "ezines" produced every week, and most of them have great material and are written by passionate people who want to... Read More
A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made... Read More
Are content brokers - publishers, distributors, and record companies - a thing of the past?In one word: disintermediation.The gradual removal of layers of content brokering and intermediation... Read More
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe?... Read More
1. Many Ezine Publishers use too many styles of separatorin their Newsletter. I recently saw an Ezine that used no less than 7 different separators: (+), (-), (~),... Read More
A good newsletter template is not only consisted of a good design, but also good sections to make your newsletter interesting.I spend a lot of time studying... Read More
What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam... Read More
The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may... Read More
"E-Book" is short for Electronic Book---an organized set of content delivered in an electronic format. There are many different types of e-books including packaged executables, PDF, and... Read More
If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential.In this article I'm going to... Read More
"Regular communication with your customers is essential to your success." - Heidi Richards -E-zines - The alternative of choice for many companies is a great way to... Read More
It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line.Many... Read More
OverDrive - an e-commerce, software conversion and e-publishing applications leader - has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego... Read More
1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find. 2. Add a one-liner... Read More
1. Don't ever stop advertising for new subscribers.I know this one seems kind of basic, but it is extremely important. Subscribers are the lifeblood of your ezine.... Read More
What is your worse fear as a self-publishing writer? For many, it's finding mistakes after publication.Imagine receiving boxes of books from the printer only to discover a... Read More
The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.This might sound quick and... Read More
As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers... Read More
The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have... Read More