Innovation Management: Trying Out New Ideas

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

As innovation is characterised as a break with the past, it is useful to analyse the potential take-up of new creations. These categories apply to organisations as much as people.

One useful model is Rogers Curve. It identifies five types of users:

a) Innovators ? 2.5% of the population; are prepared to invent or try something new, high risk takers, accept high levels of uncertainty and imperfection.

b) Early adopters ? 13.5% of the population. Opinion leaders, will try out new ideas but in a careful way.

c) Early majority ? 34% of the population, will wait until innovations are tried and tested and can see the benefits.

d) Late majority ? 34%, risk averse, cautious and often sceptical.

e) Laggards ? 16% of the population, parochial, insular, resistant to change and suspicious.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com

---

Fire Evacuation Drill with a Difference

I had been given the task to organize a fire evacuation drill specifically for only a certain area in a building.As ridiculous as it may seem, there... Read More

Can We Change People?

There was a class of "challenged" children and many teachers were brought in over time but each one ended up quitting in frustration. Finally, a teacher was... Read More

Facing a Resource Crunch? Read On!

Recently I read an excerpt from a new business innovation book wherein the author went to great lengths to instill the need to provide sufficient resources for... Read More

Business Innovation ? the Value of Role Play

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

Creativity Management ? Theres Nothing New Under the Sun

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

Thousands of Failures, but Thousands of Patents

Thomas Edison failed thousands of times before he revolutionized the world by inventing and patenting the incandescent light bulb. Because of his desire to create the incandescent... Read More

Business Innovation ? the Best Ideas

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

Great Ideas and Radical or Disruptive Innovation

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

A New Pair of Shoes

Do the NewAn old pair of shoesDo you have a really comfortable pair of shoes? They may be slippers or tennis shoes. It doesn't matter what kind... Read More

Managing Creativity and Innovation, Part 2 of 2

Leaders, consultants and managers must be competent in at least thirteen domains to even begin effectively managing creativity and innovation. Part 2 of Managing Creativity and Innovation... Read More

Success Tip From Yachting - Try To Fix The Problem Yourself

At 28, Ellen MacArthur is a world record holder. In 2005, she broke the speed record for sailing solo non stop around the world.As a reward and... Read More

Become an Idea Collector

Have you ever gotten a really great idea ? one that you knew would solve a problem, but when you went to apply it, you couldn't remember... Read More

All Fortunes Begin With an Idea!

A new idea is merely the combination of two or more old ideas. The creation of a new idea is the critical first step in establishing any... Read More

Creativity and Innovation Management - Good Ideas Part 2

The relative ease of i) generating good ideas and ii) lack of resources means that there are usually more good ideas available than can be successfully innovated.... Read More

Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

Change Is a Skill Development Learning Process

Change, like almost every other life experience, is a learning process. With each new idea or situation comes the need to learn about it?what is it? How... Read More

A Time for Rebellion!

When is it right for you to rebel against the negative powers working against you? When are so weighed down by someone or something that it is... Read More

Perfectionism - The Dangerous Trap!

Just when I have something figured out, along comes another how-to-article telling me how to be or do something better or even change my entire life. No... Read More

Business Innovation ? the Value of Being Obvious

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

Imagination

Imagination is the unreal, real state of mind, where all things are experienced as real. Imagination is powerful and is an intermediary step between thought and word.... Read More

Innovation Makes Leaders

Basically what innovation does is making your business unique and often more progressive in its development.Looking deeper at positive influence of innovation allows us to notice clear... Read More

Harness the Power of Skill Sets and Mindsets

When you have a problem, sometimes you need a new skill or skill set to deal with it. That was an epiphany generated from listening to a... Read More

Do You Need A Business Plan If Your Idea Is New, Untested, or Unproven?

Who Should Read This Article?Anyone nursing a new (especially untested and unproven) - idea for a business, and/or who is at a loss as to whether or... Read More

The Hidden Superpowers Of Your Mind

The mind is an infinite wonder. It has the fantastic ability to transmute your desires into their physical counterparts. You can do anything that your mind can... Read More

Opportunity: Could You Be Colour-blind?

Do you consider your vision perfect? You may never have needed an eye specialist in your life, but this is no indication of perfect vision. And if... Read More

Innovation Management ? Developing Ideas Within A Framework

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More