10-Essential Points When Considering Pop-Under Advertising

I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S... not Pop-UP's. I consider Pop-Up's too intrusive. Pop-Under's on the other hand load in the background when visiting a site and, therefore, are not perceived in the same way as the much more intrusive Pop-Up.

To source vendors of Pop-Under advertising go to Google and search on "Pop Under Advertising". You will find dozens of vendors selling Pop-Under traffic packages.

Here are ten points to consider...

1. Buying Pop-Unders is like running a gauntlet... there are many providers... but few of real quality. I have purchased a few Pop-Under campaigns that produced less than 50 views a day... hardly what I had been promoted. Consistency of delivery has been dismal.

2. Only use Pop-Unders to promote something that has universal appeal. You have little or no control of who views your page... so make sure that the product or service offered is potentially appealing to almost every person who views the page.

3. Pop-Unders are a teaser and lead generation tool... not a direct sales vehicle. Make a solid free offer with compelling benefits to draw the viewer to your site to complete the selling cycle. Never direct your Pop-Under traffic to your home page... design a custom offer page (or pages) specifically for your Pop-Under traffic. Pull out all the stops to make this a hard hitting offer page. Keep it simple. Test various headlines for pulling-power. Note: Most Pop-Under traffic providers will not allow your served page to contain sound files or other pop-up's or pop-under's.

4. Pop-Unders seem to work well for "business opportunity" offers that feature a "home-based business"... and as subscriber recruitment vehicles for newsletters, discussion lists, etc. Remember the "universal appeal" caveat... the newsletter or discussion list needs to be broadly appealing.

5. Be careful that the Pop-Under vendor does not use "adult" type sites to present your ad. If they don't address this issue in their sales copy... send them an email and make them confirm in writing that your ad will only be viewed by non-adult sites.

6. Buy no more than 10,000 Pop-Unders on your first purchase from any one vendor. Test and measure the campaign. If it looks promising on the first 10,000 then test another 10,000. If that test is favorable then jump up to 20,000 or 25,000 and test again. Don't fall in the trap of buying 100,000 or 1,000,000 hits upfront... no matter what the price.

7. Some vendors offer "targeting", to specific categories of traffic, at a premium price. Test this option the same way as described above to see if they are worth the premium price. Some are... some are not. If, for example, you are promoting a health care business opportunity, you may find that buying the traffic targeted at "health" or "opportunity seekers" is a better return on investment... maybe not. Again, always test in smaller numbers and ramp-up based on measurable results.

8. Ad tracking is a real plus when using Pop-Under campaigns. It is worth the money to implement ad-tracking software, or web based ad tracking services, when testing these types of traffic providers. This is true of almost any direct marketing effort but especially when you are being delivered raw traffic counts that can result in thousands of views per day.

9. Pricing runs all over the map... some vendors will sell you full page views of your website for as little as $29.00 for 10,000... others will price that same 10,000 at $89.00. There are lot's of resellers in the business and that probably accounts for the wide price swings. The lower priced vendors are often the ones who are selling adult-site originated traffic.

10. If you have tested Pop-Unders for your specific offers and found them cost effective... you are in nirvana. You can then roll out to large buys from prime vendors for millions of hits for only fractions of a penny apiece.

After you have tested and refined your lead generation message ... and it is working cost effectively... you will have discovered a completely duplicatable lead generation tool to drive qualified traffic to your lead capture page of your web sites. This lead generation system can then be taught to your distributors which will result in literally thousands upon thousands of leads working throughout your marketing organization.

©Copyright 2005 Thom Reece All Rights Reserved

Thom Reece is the CEO of Online Marketing Group, a Hawaii based direct response marketing and web development firm. His primary website- Online Marketing Resource Center [ http://www.e-comprofits.com ] is visited by thousands of marketers daily. For a free subscription to "Thom Reece's Web Marketing Strategies & Techniques Newsletter" go to: http://www.WMSTDirect.com, mailto:thom@e-comprofits.com

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

Search Engine Watch
A-1 Internet Design - Keeping Pace with the Global Internet marketing
Best Syndication, CA - Jan 7, 2009
Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ...
NY SEO Firm Ranks High With NY Businesses WebWire (press release)
Cybertegic's Search Engine Optimization Services Puts ... PR Web (press release)
Vancouver Internet Marketing Company Adds Social Media Marketing ... Promotion World (press release)
dBusinessNews Cleveland (press release) - WebSite Host Directory (press release)all 67 news articles

Affordable Internet Marketing and Web Design Company Proves a ...
PR.com (press release), NY - 11 hours ago
With the competitive nature of internet marketing companies, it can be difficult to find an affordable internet marketing and web design service. ...

Search Engine Watch
Search Marketing Expo West, Offers Eary Bird Rates
TheHostingNews.com (press release), OR - 4 hours ago
Search Marketing Expo -- SMX West is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals ...
Going to Search Engine Strategies? In a New York Minute! Search Engine Watch
all 11 news articles

Anger Management Guru Offers Free Internet Marketing to Providers
PR.com (press release), NY - 11 hours ago
The Anger Management Resource Directory is currently the most important, visible, and highest rated anger management website on the Internet. ...
Marketing Tips for Certified Anger Management Providers PR-Inside.com (Pressemitteilung)
all 2 news articles

EEG research 'could aid internet marketing'
Digital Response Media, UK - 8 hours ago
Paul Blunden, chief executive of brand consultancy Foviance, said that EEG could help businesses to measure "the emotional reaction" of consumers when ...

Direct Traffic Media
Online marketing and email pointers for small firms
Direct Traffic Media, UK - 8 hours ago
She points out that "online marketing is about making money", therefore, a strong email drive is essential to "any well-rounded internet marketing campaign" ...
Small firms warned on email lists Zero Strategy
all 8 news articles

Norwegian Cruise Line Selects Omniture to Provide a More ...
CNNMoney.com - Jan 7, 2009
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ...
Norwegian Cruise Line Selects Omniture to Provide a More ... International Business Times
all 10 news articles

Hotelier’s 2009 Top Ten Internet Marketing Resolutions | By Max ...
Hospitality Net (press release) - Jan 6, 2009
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect "survival tool" in the current ...
Hotel Revenue Management Meets the Recession | By Neil Salerno ... Hospitality Net
all 5 news articles

Best Syndication
E-mail Marketing Tips for Small Business
Search Engine Watch - Jan 6, 2009
E-mail marketing isn't necessarily a function of search. Online marketing is about making money any way you can. Any well-rounded Internet marketing ...
Internet Marketing Tips and Predictions for 2009 Promotion World (press release)
all 3 news articles

Internet Marketers Gain Access to High-Quality Low-Cost PLR ...
PR.com (press release), NY - 11 hours ago
Internet Marketers can now purchase professionally written, low-cost Private Label Rights niche articles at The Internet Marketing Maven website. ...

internet marketing - Google News

FREE Classified Advertising Tips to Boost Any Business!

FREE online classified advertising - the equation is simple. A business needs to reach out to more and more people on the Internet. Each website has a... Read More

10 Things You Should Try To Barter For Before Buying

1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.2. Advertising Space - it could be banner ads, ezine... Read More

Don?t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.You've got a great product, fantastic customer service, and a loyal base of customers... Read More

Success is a Process, Not an Event

We all need a little inspiration once in a while, and we all need to be reminded that achieving success is a process, not an event. It... Read More

Online Business Success: Its All Within Your Grasp

Despite any failures or slow starts you may be experiencing or rebounding from right now, don't focus too much on the people you listened to who may... Read More

Consumer Confidence Increased With Paypal

In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on... Read More

Marketing to Today?s ?Distracted? Consumer

The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated... Read More

How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..

How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. One Simple Word. A.C.T.I.O.N.Working from home can get stressful. With all the distractions presented... Read More

Simple Steps to a Great Banner Ad

Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.Standard SizeI'll admit I... Read More

Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible

You know that using testimonials can help persuade your website visitors to buy from you.Here are 10 website marketing tactics to make the testimonials more believable and... Read More

E-Mail Accounts For Your Home Based Business

As a Work at Home Business you need to have at least 7 E-Mail Accounts.1 - Personal Account yourname@Domian.comThis is the Account you only give Your Friends... Read More

A Hitchhikers Guide to the Internet

"Where do you work?""Planet Earth."Sound familiar? No? Well, it should. More and more people are working from home on the Internet, and there are two things you... Read More

The Truth Behind Guaranteed Sign Ups

I've got a confession to make... I have been into guaranteed sign ups business for a long time but I realised many people do not know how... Read More

The Best Kept Secret on the Internet

What is the Best Kept Secret on the Internet?This is a very good question. It really isn't a secret at all.Many people just really don't realize the... Read More

7 Incredibly Simple Ways To Profit Wildly From Public Domain Material

If you're in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your... Read More

Internet Marketing Success Requires a Plan (Part I)

The days when you could just slap up a Website and wait for the money to roll in are long gone. Success today depends on knowing your... Read More

5 Ways Al-Quaeda is Using Internet Marketing

Internet Marketing is not dead. But it may have caused the death of a few people.Let's take a look at how terrorist organizations are using Internet Marketing... Read More

Do Online Business Ethics Exist?

In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so... Read More

My Dog Ate My Website

I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from... Read More

Secrets of Successful Advertising

Here I will explain precisely how to advertise effectively, including:1. The single most important thing to understand 2. Why you must understand the benefits your customers seek... Read More

Dollars In The Details!

When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let... Read More

The Forbidden Fruit: Marketing Credit Cards Online

A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied... Read More

Marketing Maxims for Todays Challenging Times

These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.1. Don't stop advertising because... Read More

An Internet Marketing Secret: Using Tie-Downs to Increase Sales

If you could get your prospective customers nodding their heads in agreement with every major point in your sales copy, that would be likely to increase your... Read More

Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics

As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most... Read More