|
|
|
|
|
|
|
Building Consumer Confidence Builds Sales
Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. "I spent a lot of time building my own site!" is the reply.
Here's my reply... "So what?"
It doesn't matter who designed your Web site. If it isn't cutting it, then it's time to move on.
On the Web, we have about seven seconds to accomplish ALL of the following:
1) Relay the message "Rest Easy" instead of "Get Out of Here NOW!"
2) Build consumer confidence through words and images.
3) Gain the attention of the visitor.
4) Make a lasting impression.
That's a lot to ask from a site. But professional Web designers have the skills and talent to deliver.
How do you know if your site design is the cause of your suffering? How do you know if your visitors are rolling their eyes instead of smiling? Ask!
ACTION STEP 1
Ask questions
Is the quality of your Web site design as good or better than your competition? Visit your competitors' sites and see for yourself. If they are portraying a more confident image than you, chances are good that you need a redesign.
What do your visitors think? Conduct a survey and find out. You can use a simple and free tool found at http://www.surveymonkey.com to set up a survey. Post a link to the survey on your home page so your visitors can offer their opinions.
ACTION STEP 2
Be honest with yourself
Whether you designed your own site or your cousin's 16-year-old nephew did it, you have to dump your pride and focus on your site design from a business prospective.
Don't shrug off what others tell you about your site design. Taking offense will only hinder your business growth and cause you to maintain an image that discourages consumer confidence in you and your business.
When you get honest feedback about your site design, be honest with yourself and look at the information logically instead of emotionally.
ACTION STEP 3
Take action!
If you find that you do need a site redesign, don't pout. Take action! Start reviewing Web site designers' sites. Contact a few designers and ask for quotes on your project.
If you have the skills to follow someone else's work, you can save money by having the designer create one page. You can then set up the remainder of the site yourself.
Ignoring the fact that your site design is causing a decrease in sales is simply not smart business. Taking measures now to change your online image is the first step to impressing your visitors and boosting your cash flow in the years to come.
Copyright 2005 Diane Hughes
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
Search Engine Watch
Best Syndication, CA - Jan 7, 2009
Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ...
NY SEO Firm Ranks High With NY Businesses WebWire (press release)
Cybertegic's Search Engine Optimization Services Puts ... PR Web (press release)
Vancouver Internet Marketing Company Adds Social Media Marketing ... Promotion World (press release)
dBusinessNews Cleveland (press release) - WebSite Host Directory (press release)all 67 news articles
PR.com (press release), NY - 11 hours ago
With the competitive nature of internet marketing companies, it can be difficult to find an affordable internet marketing and web design service. ...
Search Engine Watch
TheHostingNews.com (press release), OR - 4 hours ago
Search Marketing Expo -- SMX West is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals ...
Going to Search Engine Strategies? In a New York Minute! Search Engine Watch
all 11 news articles
PR.com (press release), NY - 11 hours ago
The Anger Management Resource Directory is currently the most important, visible, and highest rated anger management website on the Internet. ...
Marketing Tips for Certified Anger Management Providers PR-Inside.com (Pressemitteilung)
all 2 news articles
Digital Response Media, UK - 8 hours ago
Paul Blunden, chief executive of brand consultancy Foviance, said that EEG could help businesses to measure "the emotional reaction" of consumers when ...
Direct Traffic Media
Direct Traffic Media, UK - 8 hours ago
She points out that "online marketing is about making money", therefore, a strong email drive is essential to "any well-rounded internet marketing campaign" ...
Small firms warned on email lists Zero Strategy
all 8 news articles
CNNMoney.com - Jan 7, 2009
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ...
Norwegian Cruise Line Selects Omniture to Provide a More ... International Business Times
all 10 news articles
Hospitality Net (press release) - Jan 6, 2009
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect "survival tool" in the current ...
Hotel Revenue Management Meets the Recession | By Neil Salerno ... Hospitality Net
all 5 news articles
Best Syndication
Search Engine Watch - Jan 6, 2009
E-mail marketing isn't necessarily a function of search. Online marketing is about making money any way you can. Any well-rounded Internet marketing ...
Internet Marketing Tips and Predictions for 2009 Promotion World (press release)
all 3 news articles
PR.com (press release), NY - 11 hours ago
Internet Marketers can now purchase professionally written, low-cost Private Label Rights niche articles at The Internet Marketing Maven website. ...
Headlines Bring Sales--Where and How to Use Them - Part 2
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your... Read More
Beware the Click Without the Conversion
Why is this funny?Because in essence, a "click-through" places money in the pocket of the pay-per-click search engine --- only a "conversion" like a sale or sales... Read More
What is Guerrilla Marketing?
The history of these battles is the history of guerrilla warfare.There are similar stories in business.One example is that of the "Marlboro Man". Before the Marlboro Man,... Read More
7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site,... Read More
Internet Marketing: Are You Penny Wise And Dollar Foolish?
It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write... Read More
Time is Money in Online Marketing
We all do it.Spend time and money sourcing those vital pieces of kit to get the best from our endeavors.On the final day of 2004 I engaged... Read More
10 Scorching Ways To Heat Up Your Sales
1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc.2. Give a percentage of... Read More
How to get an Internet Marketing Education Without Spending a Nickel
Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying... Read More
Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases
There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision.Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than... Read More
Guaranteed Sign Ups-What Are They?
Every business needs customers that's axiomatic.When you work on the net, the only way to get customers is to get them to your website.There are many ways... Read More
Growing Your Business On-line: A Fresh Perspective
Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has... Read More
FREE Classified Advertising Tips to Boost Any Business!
FREE online classified advertising - the equation is simple. A business needs to reach out to more and more people on the Internet. Each website has a... Read More
Streamlining Internet Marketing
With each new Internet Marketing (IM) Guru, there comes a minor evolution in the field. While some only tweak an established rule, others, like Stone Evans of... Read More
How To Actually Make Money In Network Marketing
Most people that I know who are, or have been in network marketing, never seem to make a dime! Others (myself included) make a small fortune. If... Read More
How To Find Ideas For Creating Your Own Profitable Products
In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products.The main problem with creating products is not in the build... Read More
The 9 WORST Internet Marketing Mistakes
Have you ever wondered how can you possibly figure out how to market your Internet business when you're bombarded with so much conflicting information? Lots of "how... Read More
10 Ways to Exceed Your Clients Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas... Read More
If you Sell a Product, Use Online Marketing, Part 1
When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot... Read More
Consumer Confidence Increased With Paypal
In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on... Read More
Profiting From Your Online Business
Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. While some only... Read More
Is There A Future For Spam?
Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to... Read More
Product Not Selling? This Could Be Your Lucky Day!
So you've created a digital product ready for sale on the Web. You've created your sales page on a three page mini- site. If you're really on... Read More
Internet Marketing Strategies
The right strategies to win a share of the Internet pieEvery move in life needs a sound strategy to succeed. Now that you are keen on making... Read More
Part Time Internet Marketing with A Full Time Approach
The deluge of people wanting to make money on the internet has exploded in the past few years. It's getting to the point where anyone that has... Read More
Creating Multiple Streams Of Income Part 2
Over my years of experience in doing business on the Internet I have noticed two things that prevent most people from making any kind of money with... Read More
New Form of Click Fraud Discovered
If you use PPC advertising and are in a highly competitive market, you can't afford not to read this.You already know that if you're adventurous enough to... Read More
Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
Copyright 2005 Michael Port & Associates LLCWould you rather be a big fish in a little pond or a little fish in a big pond? No matter... Read More
The Best Kept Secret on the Internet
What is the Best Kept Secret on the Internet?This is a very good question. It really isn't a secret at all.Many people just really don't realize the... Read More
Catapult Your Marketing Success With Joint Ventures
There are many ways to make money on the internet. All methods however, come with a price-tag. For starters, you will probably need to purchase basic business... Read More
How To Increase Your Online Sales Anytime
Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most... Read More
The Power Of Viral Marketing
You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the... Read More
Niche Marketing - Assessing The Potential Of A Niche
Potential niche products exist all around us, but how do you decide which ones are likely to be worth pursuing?Here's a quick method that will give you... Read More
Internet Marketing Tip - Go For The Bronze
Go for the bronze.Repeat...go for the bronze.That's right, DO NOT go for the gold.Lets look at this another way. If you are learning how to read, will... Read More
Website Promotion With Content Exchanges
Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?Here's one: Content ExchangeInstead of the tired,... Read More
Twenty Ways To Profits Online
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to... Read More
Make Your Internet Marketing Easier With Niche Marketing Keywords
If your home based business depends on niche marketing, keywords are your best friends. If your answer to the first sentence was no, you are missing out... Read More
Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of... Read More
Successful Marketing Using Websites and Why So Many Businesses Get It Wrong
Many great website concepts are developed, launched... and then flop! The primary purpose of a website for any business is to generate increased revenues or reduced costs,... Read More
How to Make Money from Your Website Using Advertising
You have managed to get your website to that magical point where you have established popularity, traffic, loyalty and a community of fans. Your site contains a... Read More
Internet Marketing Reality Check
There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these... Read More
The Five Golden Keys To Massive Passive Income
You can earn a large monthly passive income with a minimum knowledge of the Internet, sales or marketing. In fact, you don't even have to have a... Read More
Milk Your Winners, Drop Your Losers
In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.I hope I have given you the... Read More
Magic Of Direct Response Website
For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not... Read More
Why Have An Internet Marketing Business?
"The Internet Gold Rush is under way" Bill Gates, chairman Microsoft Corporation.Early settlers understood if you are going to build a community, build it near a permanent,... Read More
How I Shot Myself In the Foot.. No, Wallet!
I need to let you in on some very important information. Not only will this information save you lots money, or possibly the life of your entire... Read More
How You Can Acquire Exclusive Rights To Products; Part 1 of 2
If you have a marketing business, chances are you get excited at the prospect of acquiring a new product to sell. One challenge to marketing, especially over... Read More
Success is a Process, Not an Event
We all need a little inspiration once in a while, and we all need to be reminded that achieving success is a process, not an event. It... Read More
Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers... Read More
What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing
Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey.What I did was to... Read More
Consumer Confidence Increased With Paypal
In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on... Read More
Using Ad Boards in Your Marketing Campaigns
Are free advertising boards a waste of time?Not if you are consistent.Of course everyone will admit that all these free advertising boards floating around the net can... Read More
Motivating Shoppers with Online Coupons (Part 1 of 2)
Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30%... Read More