Convey Website Credibility Authentically!

Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site can be even more of a challenge.

Integrity From a Distance!

Because a great many designers, developers, web masters and business owners in today's market conduct their business primarily by way of the Internet, in all likelihood they will never come face to face with clients or business contacts. Convincing people of our integrity from a distance definitely presents a more formidable task, but one that can be overcome. How? By giving site visitors the facts!

Gain Your Client's Trust!

If your goal as a business owner is primarily focused on helping your clients increase sales, improve efficiency, prevent a crisis or understand why a particular strategy might work for them, you must do whatever it takes to gain your clients' trust. To be chosen for their next project, you have to find a way to prove yourself.

Alleviate a Lack of Connection!

One great strategy that can boost project inquiries is through the appropriate online presentation of your skills, experience, and professionalism. One of the best ways is through a factual and professionally prepared bio presentation. A well prepared biography can alleviate the lack of connection you have with your clients plus a descriptive and authentic presentation of your experience can add valuable credibility to your business.

What Is a Bio?

A bio is most appropriate when incorporated into a web site, proposals, business plans, portfolios and press kits. Most often entrepreneurs, artists, writers, designers, web developers, business owners, professionals and consultants use a bio. But what exactly is a bio? It's a portal into your professional experience or your company's growth and expansion. It is a condensed version of your career history designed to give potential clients insight into who you are and what you about. However, while your bio is the short story of your professional life, keep in mind that it should highlight the most important aspects of your experience so that it demonstrates your credibility.

What's Included in a Bio?

As you prepare your bio, remember its purpose: to make a strong statement that boosts your credibility. Consider first the types of people that might be interested in your services or products. What kinds of information do you think a prospect would want to know? What will impress them? As an example, web designing and development have become highly competitive fields, therefore you must show prospects why they should choose you over your competitors. Don't be hesitant to do a bit of boasting, but don't lie about having done something you haven't achieved. There's nothing wrong with presenting yourself dynamically, but never make anything up. It can come back to haunt you.

The First Few Seconds!

The first few seconds of reading your online presentation are the most critical. Since you're attempting to convince viewers that you have what they want, convey your expertise proudly. Ideally, your presentation should be no longer than a page. Here's a list of the key points your bio might contain:

1. Reference your name and business title.

2. Share your business philosophy or mission statement.

3. Illustrate your qualifications and strengths.

4. Explain how you got involved in your particular business.

5. Note how many years of experience you have.

6. Mention some of your goals and successes.

7. Outline the background of your company.

8. Add education or any specialized training you've had.

9. List any special associations to which you belong.

10. Include licensing if it's a necessity to your credibility.

11. Describe any awards or special recognition you've received.

12. Identify the thing that sets you apart from everyone else.

Should You Get Help?

Writing about yourself can be a daunting task, as it may appear as self-promoting or arrogant. But there is a way to express yourself honestly without appearing arrogant or conceited and it's called telling the truth! When information is conveyed honestly, it never appears as smug. But if you find it difficult to write about yourself, consider having a professional prepare your presentation. It's often much easier for an outsider to be objective about your experience. Copyright2005

Charlene Rashkow brings 15 years of experience as a Writing Stylist/Consultant to her creative efforts as a freelance writer. She has successfully helped countless companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, letters and all other forms of marketing material. You may contact Charlene at http://www.allyourwritingneeds.com

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

Internet Marketing News
A-1 Internet Design - Keeping Pace with the Global Internet marketing
Best Syndication, CA - Jan 7, 2009
Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ...
NY SEO Firm Ranks High With NY Businesses WebWire (press release)
Cybertegic's Search Engine Optimization Services Puts ... PR Web (press release)
Vancouver Internet Marketing Company Adds Social Media Marketing ... Promotion World (press release)
dBusinessNews Cleveland (press release) - WebSite Host Directory (press release)all 67 news articles

Affordable Internet Marketing and Web Design Company Proves a ...
PR.com (press release), NY - 12 hours ago
With the competitive nature of internet marketing companies, it can be difficult to find an affordable internet marketing and web design service. ...

Search Engine Watch
Search Marketing Expo West, Offers Eary Bird Rates
TheHostingNews.com (press release), OR - 4 hours ago
Search Marketing Expo -- SMX West is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals ...
Going to Search Engine Strategies? In a New York Minute! Search Engine Watch
all 11 news articles

Anger Management Guru Offers Free Internet Marketing to Providers
PR.com (press release), NY - 12 hours ago
The Anger Management Resource Directory is currently the most important, visible, and highest rated anger management website on the Internet. ...
Marketing Tips for Certified Anger Management Providers PR-Inside.com (Pressemitteilung)
all 2 news articles

EEG research 'could aid internet marketing'
Digital Response Media, UK - 8 hours ago
Paul Blunden, chief executive of brand consultancy Foviance, said that EEG could help businesses to measure "the emotional reaction" of consumers when ...

Direct Traffic Media
Online marketing and email pointers for small firms
Direct Traffic Media, UK - 8 hours ago
She points out that "online marketing is about making money", therefore, a strong email drive is essential to "any well-rounded internet marketing campaign" ...
Small firms warned on email lists Zero Strategy
all 8 news articles

Norwegian Cruise Line Selects Omniture to Provide a More ...
CNNMoney.com - Jan 7, 2009
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ...
Norwegian Cruise Line Selects Omniture to Provide a More ... International Business Times
all 10 news articles

Hotelier’s 2009 Top Ten Internet Marketing Resolutions | By Max ...
Hospitality Net (press release) - Jan 6, 2009
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect "survival tool" in the current ...
Hotel Revenue Management Meets the Recession | By Neil Salerno ... Hospitality Net
all 5 news articles

Best Syndication
E-mail Marketing Tips for Small Business
Search Engine Watch - Jan 6, 2009
E-mail marketing isn't necessarily a function of search. Online marketing is about making money any way you can. Any well-rounded Internet marketing ...
Internet Marketing Tips and Predictions for 2009 Promotion World (press release)
all 3 news articles

Internet Marketers Gain Access to High-Quality Low-Cost PLR ...
PR.com (press release), NY - 12 hours ago
Internet Marketers can now purchase professionally written, low-cost Private Label Rights niche articles at The Internet Marketing Maven website. ...

internet marketing - Google News

Headlines Bring Sales--Where and How to Use Them - Part 2

Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your... Read More

How To Make Your Market Throw Their Money At You!

The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands... Read More

Make Use of the Signature Line in Your Email

Think about it, how many emails do you send out every day? How many of these forwarded jokes, pictures, stories etc do you receive every week?Why not... Read More

The Secret To Having A Successful Online Business

For three years in Internet Marketing, I've tried to find what the secret was to having a successful online business. During the first 9 months it was... Read More

Subconsciously Command Your Readers To Buy

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to... Read More

How to Set Up a 7 Day E-Course

Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the... Read More

Standing Out Head and Shoulders Above the Rest

Using Online Communities to Differentiate Your WebsiteAs a young girl I remember how "cool" it was to dress like my friends; we wore our hair the same... Read More

The Tao of Web Marketing

A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to... Read More

What is RSS - For Marketers

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get... Read More

Top 7 Internet Marketing Sites for 2005

Are you confused by what really works when marketing your business online?I know the feeling. There are literally thousands of sites out there that either promise to... Read More

Yahoo Search Marketing: Is an Effective Online Marketing Tool

Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in... Read More

How The Right Domain Name Can Improve Your Sales

So you're starting a website and have visions of making hundreds, even thousands of dollars in sales a day.You've done your market research, found a profitable niche,... Read More

Convey Website Credibility Authentically!

Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial... Read More

Taking E-mail Marketing To The Next Level

Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have... Read More

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed

Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market... Read More

The ABCs of Online Customer Support

Want to provide great online customer support? Want to provide the kind of customer support that will grow your business, by building customer loyalty and satisfaction? It's... Read More

Yanik Silver Asked Some Questions That Peaked My Curiosity

It's so simple! I wish I'd discovered it a year ago!There are a few marketers that stand out from the crowd. One of the hippest guy's on... Read More

8 Myths About Online Marketing

These myths about online marketing. Seasoned marketers and beginners alike should think again what approach they should take when marketing online.1. Hit = SalesYou got hits; is... Read More

Why Should I Visit Your Website?

If we can't attract visitors to our websites there's little point in having them in the first place. But with millions of sites already available and thousands... Read More

FREE Classifieds-Advertising: Your Online Work From Home Business

If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally... Read More

How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper

What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity.Increased computer usage has allowed... Read More

Visibility Equates to Higher Profits

One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are... Read More

E-Psychology: Increasing Your Sales On-Line

As any successful entrepreneur knows, there's more to generating on-line sales than owning a web site. To produce sales, your web presence must be effective, easy to... Read More

Creating Multiple Streams Of Income Part 1

One day I was talking to a friend who had made his money in real estate. He had bought apartment buildings, paid them off, and now lives... Read More