Dollars In The Details!

When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.

Let me ask you something. Do you practice Kaizen?

Kai what?

Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?

Or do you just wake up one morning & decide that you need to re do your site?

Do you keep a diary?

Not the Anne Frank kind, a chronological record of the results revealed by your ongoing marketing experience. Documentation of exactly what happened last time you changed the copy on your web site, ad campaign, or sales letter.

If you're like most, you don't bother to go to this trouble, & you don't practice Kaizen.

Now I don't expect you to take my word for it that seemingly trivial changes to your marketing message could have a DRAMATIC impact on your results. I know better than that, see.

But here's a simple three-step method that you can try out for the next six weeks to prove it, for yourself.

There's nothing more fascinating than watching human nature in action, & you'll be amazed at the improvements you can make in your profitability in just a short period of time!

A Simple Three Step "How To"

Follow this roadmap to easily & clearly document your experience with minimum hassle.

Go ahead & try it. It's not rocket science.

Step 1 ? Take a web page that you're running right now, & decide what you would like to see it do better than it does. Would you like to improve the conversion rate? Are average dollars per visitor your thing? Maybe you need to drive cost out of generating opt-ins, or referrals?

Make a copy of it

Now think about the flow of the page & what might be discouraging people from taking the desired action. Sometimes it's the words you've used. Sometimes it's the order of the words, or the phrasing of the words. It could be the headline, or the opening paragraph, take your best guess.

As a rule of thumb, changes to the headline & the opening paragraphs, or around the "calls to action" will have more impact than changes elsewhere on the page. But sometimes even subtle changes like indenting the paragraphs, moving images from right to left or left to right can have surprising effects.

Make just one change on your copied page, and republish.

Now, create a folder on your hard drive with today's date included in the file name, and save both of your pages as HTML files in it.

Step 2 ? Advertise your pages with a redirect link that splits the traffic evenly between the two pages. This is known as "split testing". There are a number of products out there that you can use to do this.

Step 3 ? The page that records the most conversions, is your "control". You will want to reserve this judgment until you have seen it make at least 30 conversions for statistical validity.

Once you have your control, go back to your folder, & rename it by adding the current date to create a date range. So for example, your file name will change from "split test 1 May 25 04", to "split test 1 May 25 04 ? Jun 25 04".

Now, carefully summarize the metrics that you have recorded in a note pad, & save it in the folder with the HTML files. Be careful to provide enough text explanation as necessary to ensure that you will be clear on the meaning of the results when you revisit them at a later date.

Also, be sure to document the traffic source. Different sources of traffic can have a remarkable impact on results, but that's a whole other topic of discussion.

You are now ready to repeat the process.

Copy your "control" & make another change, thereby creating a new "challenger", and so on.

To your success, & until next time, Good Selling!

Japanese Proverb

"If a man has not been seen for three days, his friends should take a good look at him to see what changes have befallen him"

About The Author

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters!

http://www.Advertising-Online-Strategies.com/ad-strategies.html

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

Best Syndication
A-1 Internet Design - Keeping Pace with the Global Internet marketing
Best Syndication, CA - 18 hours ago
Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ...

Affordable Internet Marketing and Web Design Company Proves a ...
PR.com (press release), NY - 4 hours ago
With the competitive nature of internet marketing companies, it can be difficult to find an affordable internet marketing and web design service. ...

Anger Management Guru Offers Free Internet Marketing to Providers
PR.com (press release), NY - 4 hours ago
The Anger Management Resource Directory is currently the most important, visible, and highest rated anger management website on the Internet. ...
Marketing Tips for Certified Anger Management Providers PR-Inside.com (Pressemitteilung)
all 2 news articles

Norwegian Cruise Line Selects Omniture to Provide a More ...
CNNMoney.com - 23 hours ago
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ...
Norwegian Cruise Line Selects Omniture to Provide a More ... International Business Times
all 10 news articles

EEG research 'could aid internet marketing'
Digital Response Media, UK - 1 hour ago
Paul Blunden, chief executive of brand consultancy Foviance, said that EEG could help businesses to measure "the emotional reaction" of consumers when ...

Direct Traffic Media
Online marketing and email pointers for small firms
Direct Traffic Media, UK - 1 hour ago
She points out that "online marketing is about making money", therefore, a strong email drive is essential to "any well-rounded internet marketing campaign" ...
Small firms warned on email lists Zero Strategy
all 4 news articles

Hotelier’s 2009 Top Ten Internet Marketing Resolutions | By Max ...
Hospitality Net (press release) - Jan 6, 2009
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect "survival tool" in the current ...
Hotel Revenue Management Meets the Recession | By Neil Salerno ... Hospitality Net
all 5 news articles

Best Syndication
E-mail Marketing Tips for Small Business
Search Engine Watch - Jan 6, 2009
E-mail marketing isn't necessarily a function of search. Online marketing is about making money any way you can. Any well-rounded Internet marketing ...
Internet Marketing Tips and Predictions for 2009 Promotion World (press release)
all 3 news articles

Internet Marketers Gain Access to High-Quality Low-Cost PLR ...
PR.com (press release), NY - 4 hours ago
Internet Marketers can now purchase professionally written, low-cost Private Label Rights niche articles at The Internet Marketing Maven website. ...

Article Marketing 101
A Pakistan News, Pakistan - 11 hours ago
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands ...

internet marketing - Google News

How Many Sales Have You Made After Your Advertising Campaign?

When you start your online business, you will go through a series of steps like:==>Domain registration==>Website designing and installing your inventory and order links==>Advertising about your products... Read More

Take the Guesswork Out of Niche Marketing

Many of us learn from the Gurus that we should identify a niche and dominate it, so we can make money online. They give us brief glimpses... Read More

Forming Profitable Joint Ventures

You won't be involved in Internet marketing long before you see the term "Joint Venture." Perhaps you are familiar with the term from its application in the... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to... Read More

Aggressive Marketing

If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '... then you don't have to take... Read More

The Power Of Viral Marketing

You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the... Read More

Why Real Estate Agents Need Their Own Website

It is difficult to for a real estate agent to be successful today without a Website. First, your customers and prospective clients expect you to have a... Read More

What Are 7 Psychological Triggers That Make People Buy?

Did you know that there are seven psychological techniques that literary persuade people to buy?When I first used them in my sales letter I increased the response... Read More

Do This - and Destroy Your Resale Rights Business!

There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of... Read More

Learning the Value of an e-Business Website

Starting a business is a huge, but rewarding, task to undertake. An internet-based business is no exception and the same dedication and hard work is required to... Read More

Use Photos as Part of your Marketing Arsenal

Photos should be important parts of your marketing. The photos are useful- to document your offers- to achieve positive acceptance of what you are displaying- to function... Read More

How A 7 Year Old Boy Discovered The Secret To Niche Marketing Success

Niche marketing enthusiast...I'm about to tell you a short story. If you believe me, you will be well rewarded. If you don't believe me; I will make... Read More

Its All About The Leads: Publishing to Capture Profits

All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads... Read More

Start a Fire Sale! Give Your Faithful Clients Bonuses!

When is the last time you received an unexpected gift? Or a larger gift than you had expected?Every quarter, I receive something special from the gardening magazine... Read More

Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits

Do you want to generate more profits from your online promotion?If yes, then do what internet marketing experts do to increase online sales:1. Attend trade shows and... Read More

Joint Ventures: Five Powerful Tips for Building JV Relationships

One of the best and fastest ways to build your business and maximize your profits is to develop joint venture partnerships. Here a five powerful tips that... Read More

If you Sell a Product, Use Online Marketing, Part 1

When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot... Read More

The Most Important Aspect Of Internet Marketing Ever

Hi there,It is still scary to see how many internet marketers overlook email marketing.Every good marketer should knows that the "wealth is in the list" & if... Read More

My Dumbest Marketing Blunder And How You Can Avoid It

When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published.I expected to get some traffic... Read More

Dramatically Boost Your Exposure With A Press Release

Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring... Read More

How to Make Money Online...Driving your Car.

Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes... Read More

Are You A Web Wannabe?

Web marketers see it all of the time.Companies of every size and description still have unrealistic expectations with online marketing.Many can be described as web wannabees because... Read More

Alexa Toolbar - The Ultimate Internet Tool

There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool... Read More

Make Extra Sales with your P.S. - Internet Marketing

This "little" test I ran was in dedication of Corey Rudl. He was always big into "test test test" and then tell someone about it. So here... Read More

5 Keys To Making Money Online

Would you believe there are tens of thousands of people who have found ways to make money online? Not only that, but their incomes are significant and... Read More

Information - The Art Of Selling

Money may well make the world go round, but facts, details and data oil the machine that beats at the heart of it. We supposedly live in... Read More