|
|
|
|
|
|
|
Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases
There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision.
Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constituted by 2 or more words).
If you're not using a keyword tracking software to correlate your customers with the search engine keywords that motivated them to visit your web site, read your sales letter and submit an order, you're missing bits of very critical information.
One known method to track your referrals via search engines is by using a cgi/php script. All you need is to place a snippet of HTML, JavaScript or SSI code onto your web pages to track referrals and keywords. You also need to place a tracking code to the "Thank You" page to track the sale and identify the customer.
Most Internet customers use two or more keywords to find products / services on the Internet. Critical data can be extracted from keywords that your customers used to visit your web site...
How to make Best Use of Keywords to Improve your Sales Letters and Boost ROI...
Let's assume that you already have a database of customers and in a database-field (let's name it field "K"), the keywords (or keyword phrases) they used to order your product.
Now print the "K" field and start studying the keywords. Evaluate your web site and discern the strong points of your sales letter.
You can make appropriate adjustments in your sales copy by reinforcing the conceivable value of your product and using the "K" field as a compass.
You'll also discover that prospective customers use a variation of keyword combinations.
Once you discover your most profitable keywords that customers use via search engines to visit and order your goods, your promotions will start reaping more fruit.
Another technique you can use based on keyword metrics, is the addition of "alluring incentives" that compel prospects to take action now! It's almost like reading your prospects' mind! Can you see the power behind this methodology?
That's the focal "golden concept" to using the Internet as an Ultimate Sales Genie.
Hint: Some forceful marketers use Search Engine Keyword Tracking, to produce even more compelling infomercials on TV as well.
A Crucial Internet Keyword-Research Tool to Discover what your Prospective Customers are using Now, to Buy Products on the Internet...
Stop targeting the wrong keywords to promote your web site on search engines. There's a powerful keyword researching tool which is very accurate and immensely crucial for your online business.
Did you know that the "most popular keywords" are the ones that are will drain your budget on pay-per-click search engines? It is a statistical fact that popular searches are conducted by "freebie" hunters and accrue too much competition.
Here's where "Word Tracker" comes in to automate your researches for the most profitable keywords. You can use this tool to optimize your web site, discover "new buying trends" and even outperform your competition on the search engines.
Hint: Don't rely on Overture's keyword researching tool. It's often too bamboozled.
Here's the URL for Word Tracker : http://traffic-engine.net/keywords
If you were asked to describe your product with just one word, that wouldn't be feasible of course. A "description" is always constituted by a phrase and that's where your most profitable keywords originate (from a multi-word phrase).
On the contrary a single word cannot describe a product or service. For instance, if you were offering "car quotes" this keyword-phrase would characterize your online business (not just "cars", or "quotes" - but "car quotes", or "new car quotes"...etc).
Recapping the entire methodology to leverage your productivity and ROI (Return On Investment):
- Use Referral Tracking Software to Target your Customers
- Create a Database and match Referrer Sales Information with the correlated keywords to Optimize your Advertising Campaigns.
- Automate your researches with keyword metrical tools (like Word Tracker).
- Improve your sales copy and literature by succumbing emphasis on the most profitable keyword phrases entered in search engines by your customers.
Once you start implementing the "exposed" methodology you'll start harnessing biggest "bangs" on your advertising dollars... better ROI and high conversion ratios. More targeted traffic and highly-optimized marketing campaigns.
You can even match your optimum keywords with demographic variables using sophisticated databases. The Internet is fairly considered an "Unrivaled Weapon" in every marketing arsenal. Use it wisely and watch your customer base skyrocket!
About The Author
Jhonny Papas is the co-author of http://www.Traffic-Engine.NET and eCommerce Analyst.
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
CNNMoney.com - 5 hours ago
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ...
Norwegian Cruise Line Selects Omniture to Provide a More ... International Business Times
all 8 news articles
Best Syndication
Search Engine Watch - Jan 6, 2009
E-mail marketing isn't necessarily a function of search. Online marketing is about making money any way you can. Any well-rounded Internet marketing ...
Internet Marketing Tips and Predictions for 2009 Promotion World (press release)
all 3 news articles
PowerHomeBiz.com (press release) - 3 hours ago
January 7, 2009 ( PowerHomeBiz ) - India -- India SEO a Professional Internet marketing Firm located in Chandigarh, northern part of India, since 1999 has ...
Hospitality Net - Jan 5, 2009
By Max Starkov & Jason Price Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect ...
The Desert Sun, CA - Jan 6, 2009
An Internet marketing expert is scheduled to speak at this month's Women Leaders Forum of the Coachella Valley Desert Women Entrepreneurs Mixer. ...
dBusinessNews Boston (press release), MA - 17 hours ago
Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, ...
Creative Coast Initiative, GA - Jan 6, 2009
Ippolito strives to simplify Internet Marketing and infuse his clients with skills to better publicize themselves. He was selected as Savannah's Small ...
PR-Inside.com (Pressemitteilung), Austria - 20 hours ago
The Anger Management Resource Directory is currently the most important, visible, and highest rated anger management website on the Internet. ...
Meadow Free Press, ID - Jan 5, 2009
... the other writing may be a necessity when it comes to paying the bills, Internet Marketing has opened up entirely new avenues to many aspiring writers. ...
Meadow Free Press, ID - Jan 5, 2009
Making money selling affiliate products using a method known as internet article marketing is a proven method of generating income online. ...
DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings
The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that... Read More
Why You Need To And How To Follow Up Your Visitor Or Customer
The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a... Read More
How To Produce The PERFECT Viral Ebook
Viral marketing is probably the number one method for generating traffic and sales - IF it is set up properly.Take the case of a viral ebook -... Read More
How To Profit Using Public Domain Works
The public domain is full of books, journals, literary works, videos, audio, music sheets, software and government works that you can use any way you choose and... Read More
Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits
Free bonuses are like honey that can get your website visitors hooked to you and make them to keep buying from you.So, below are some online promotion... Read More
My Wacky Test Marketing Experiment Succeeded
In a previous article I recounted engaging in a wacky piece of test marketing ? and now I'd like to provide you with a progress report.I set... Read More
Finding The Right Internet Marketing Technique For You
Finding the right Internet marketing technique that works best for you is probably going to be trial and error. Different web marketers have found their successful by... Read More
Top 10 Internet Marketing Tips For Your Home Based Business
This article can determine the success or failure of your internet marketing strategy. You see, there is ONE question anyone getting started with a home based business... Read More
My Dumbest Marketing Blunder And How You Can Avoid It
When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published.I expected to get some traffic... Read More
When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else.The Infomercial, for example, extends the TV Advertisment into something that... Read More
Internet Marketing And Public Speaking: Ten Tips For When The Twain Shall Meet
Internet marketing and public speaking? Not quite ham and eggs, is it?Those two phrases are rarely found in the same sentence. After all, many people decide to... Read More
Article Submitting: How To Study A Publisher?s Website
There are many websites that will host your articles on the Internet. Some small, some large, some with guidelines, some without, some support streams of topics, some... Read More
Cheap & Easy Online Marketing
A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are... Read More
Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering
If you've a business, you must always keep an eye on your Competitors.By doing so, you'll gain market insight on how to gain an edge over them... Read More
Aggressive Marketing
If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '... then you don't have to take... Read More
Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed
Do you remember the first time you got on the internet to start marketing?Do you remember all the problems you had as a newbie?Well, every newbie also... Read More
Dont Treat Your Business Like a Casino
It's amazing how many people are jumping into the internet marketing business. The good news is that the pie is pretty unlimited so we can all get... Read More
The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you... Read More
Internet Marketing Simplified! 2 Pillars For Achieving Massive Results
Are you confused by the flood of information on how to improve your internet marketing results?Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles,... Read More
What The Internet Owes Me
What does the internet owe me for all my hard work? What am I entitled to in return for the money I spend advertising my business every... Read More
Getting Members For Your Community
If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online... Read More
A Frugal Internet Marketing Strategy That Works!
So you finally created the website that your business or brand needs to market globally, but nobody is clicking on your site and the phone never rings.... Read More
How To Be An Internet Marketing Champion
How bad do you want to make money on the internet? You know thousands of people are doing it and maybe you've had a little success. But... Read More
Online Advertising Sinks into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a... Read More
Internet Marketing Online: How To Help Yourself By Helping Others
If you want to go far in business, and be a roaring success, you must understand that your success depends on others.This is an important success secret... Read More
Consumer Confidence Increased With Paypal
In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on... Read More
3 Reasons Why I Never Delete Spam Immediately
All of us hate spam and all of us have our own methods of fighting it. Unfortunately, all the methods in the world cannot help us to... Read More
Golf Pros Jet to be Sold early 2006 -- Market NOW to Make Large Deposit
Marketing gurus travel all over...Malaysia, London, San Francisco ..so make plans to go along on your jet in '06.Here's how to market/create a large downpayment...in the next... Read More
Find Your Niche
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing... Read More
Website Marketers Enemy No. 1
There comes a time in your efforts to market your website that you realise that it's no longer enough to tell your family and friends to visit... Read More
Marketing Your Networking Group
Several months ago I went on the cruise from hell. It wasn't advertised as a cruise from hell, but instead as an opportunity to check out a... Read More
Marketing and Design to Get the Most out of Your Website
Once you have figured out your what your focus should be,think of ideas and sketch out each page. Start with you home page; this page should be... Read More
With Todays Internet, Is Banner Advertising Worth Your Time?
A banner exchange program is a network of websites that group together to promote each other's website. This is a free service and to join you simply... Read More
They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong!
When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. I learned... Read More
Planning Your Way to Success
Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan. Why?... Read More
What Does Success Look Like?
While we are well into the 21st century too many are still thinking about their business as they did in the 1990's.The face of business has changed... Read More
The Most Profitable Internet Marketing Strategy Ever
So what's the most profitable internet marketing strategy you can apply to your business right now and start profiting from it for years to come?It's having your... Read More
Beyond Viral Marketings Its Exponential Multiplication
Exponential Multiplication a Real Life Example:Double a penny every day for a month and what do you get? Over ten million dollars! That's the power of exponential... Read More
Attitude - The Marketers Most Important Trait
Attitude is a key part of each of us. A central part of our make-up, who we are as individuals. It is also a major factor whether... Read More
How Old is Too Old?
How does a 74-year-old newbie break into the world of Internet marketing?You gotta admire an old codger like that trying to break into a complex, technical, all-new-to-him... Read More
Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible
You know that using testimonials can help persuade your website visitors to buy from you.Here are 10 website marketing tactics to make the testimonials more believable and... Read More
After Fifteen Years Or More Of Frustration With Internet Marketing, I Think Ive Found It!
Hello Internet junkies and friends,Did I mention my frustration with online marketing and the years it took me to get where I am today?Did I mention I've... Read More
Avoid Marketing Stagnation Using 3 Basic Methods
You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come... Read More
In Depth Analysis of a Successful Niche Product
The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.comThere are a few niche information products targeting pet owners.... Read More
Attract More Orders
Attracting More Orders! Jump Starting Sales! Sky-Rocketing Profits! Whatever you want to call it. It all boils down to one thing, MORE TRAFFIC! And the different ways... Read More
The Secret Of Discovering Your Own Profitable Passion
Many people have stated that they would like to create an on line business but they don't have any idea where to start. I have seen people... Read More
How To Cheaply and Powerfully Reposition Yourself On the Web
It goes without saying that all of us would like better response and conversion numbers from our websites. This is an ongoing dilemma which, unfortunately for many... Read More
Forming Profitable Joint Ventures
You won't be involved in Internet marketing long before you see the term "Joint Venture." Perhaps you are familiar with the term from its application in the... Read More
Anatomy of an Online Marketing Failure
Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."Husband: "I know Sweetheart. I'm going to turn things... Read More
Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these... Read More
What Big Pharma Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book... Read More
Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines... Read More