|
|
|
|
|
|
|
Magic Of Direct Response Website
For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. But for a small business owner the direct response website is the key to real profits.
Purpose of direct response website is very simple. It just takes orders. The customer reads your product and decides either to buy or leave. Simple and pure business. No confusion at all.
What is a direct response website?
It is a site which aims at stimulating a response from the customer. It focuses on selling a product and getting an immediate response. The response can be a purchase or a lead generation. Mostly it is in form of a sales letter featuring a product and having an order link at the end.
When a customer comes to direct response website he simply has two options. Either he buys the product or leaves.
Beauty of this site lies in easy to reach and accomplish the final deed or sale in just one or two clicks.
A site which requires more than three clicks to reach the order page cannot compete with a direct response site when it comes to making sales if they are getting the same traffic.
The reason is simple. Ease of reaching and reacting to the order.
So if you want to make good money out of your product or want to get ever pouring leads write or get written a killer sales letter, setup a direct response webpage with your order link and go.
The next thing you do is just count your sales.
There are a few things that you need to take care of. A theme based domain name and a good sales letter. If you cannot write one hire somebody who can. A little search and queries in the forum will surely get you one.
The principle of direct response website can also be applied to your existing website. Make your site such that when traffic comes to you it stays till it has gone through what you are offering. Here are few tips
# Do not post unnecessary links on your home and product page
If there are too many internal links the customer gets confused. If there are external links you have already lost the traffic before you could sell something. Design your site with the concept in your mind that your links should pull the visitor to the page where you are selling. Otherwise you have already diluted effectivity
# Your sales page should not be more than three clicks away maximum.
Earlier your potential customer reaches there better the results will be. All your customers are not on fast loading connections. Who will go through unnecessary hassles to reach your sales page if the work is tiresome? So make it easy for them. Everybody likes a comfortable experience.
# Design your site to be fast loading Everybody including me and you hates slow loading sites. Your customer will turn away before your site appears. Cut those unnecessary graphics and test yourself for the results.
I will end the article with a quote from a leading internet marketing guru ?
"A web site created out of a hot sales letter and an image of your product will make you much more money than a web site full of links ever will. This may be the exact opposite of what you have heard. If it is, then what you heard was wrong".
It was true when it was written. Repeated tests have shown that it is still true.
And it will stay this way.
See it your self.
Copyright 2005 Arun Pal Singh
Author is a successful marketer and writer. Visit his website http://www.homeforprofits.com to know more about success in online business. To avail his free Income Course, send an e-mail to subscribe@homeforprofits.com with subject 'subscribe'.
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
Best Syndication
Best Syndication, CA - 3 hours ago
Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ...
CNNMoney.com - 8 hours ago
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ...
Norwegian Cruise Line Selects Omniture to Provide a More ... International Business Times
all 9 news articles
Hospitality Net (press release) - 22 hours ago
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect "survival tool" in the current ...
Hotel Revenue Management Meets the Recession | By Neil Salerno ... Hospitality Net
all 3 news articles
Best Syndication
Search Engine Watch - Jan 6, 2009
E-mail marketing isn't necessarily a function of search. Online marketing is about making money any way you can. Any well-rounded Internet marketing ...
Internet Marketing Tips and Predictions for 2009 Promotion World (press release)
all 3 news articles
PowerHomeBiz.com (press release) - 6 hours ago
January 7, 2009 ( PowerHomeBiz ) - India -- India SEO a Professional Internet marketing Firm located in Chandigarh, northern part of India, since 1999 has ...
The Desert Sun, CA - Jan 6, 2009
An Internet marketing expert is scheduled to speak at this month's Women Leaders Forum of the Coachella Valley Desert Women Entrepreneurs Mixer. ...
dBusinessNews Boston (press release), MA - 20 hours ago
Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, ...
.JPG){kind=spacer}
Wireless Week
Wireless Week - 3 hours ago
In Portland, a mobile Internet plan runs $50 a month for unlimited usage; other plans are offered for less frequent usage, and there’sa day pass for $10. ...
Clearwire Set to Launch Its First WiMax City PC World
Clearwire Launches WiMAX in Portland -- up to 6 Mbps Downlink Converge Network Digest
Will WiMAX Prevail Where WiFi Failed? OPB News
InformationWeek - Earthtimes (press release)all 170 news articles
PR-Inside.com (Pressemitteilung), Austria - 1 hour ago
2009-01-07 21:28:57 - In order to maximize the Internet marketing strategies of all Certified Anderson & Anderson Anger Management Providers in the US,an ...
ReelSEO Online Video News, CA - 1 hour ago
The Internet has now surpassed newspapers and all other media except television as an outlet for national and international news, according to a survey by ...
Top 10 Marketing Tips for Newbie To Start
Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!).1) Know your audience - While... Read More
Marketing to Today?s ?Distracted? Consumer
The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated... Read More
How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?Viral Marketing is the creation of a message that is self-perpetuating and... Read More
Look Smart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising... Read More
How A Change in Perspective Can Help You Make More Holiday Season Sales: Pt. One
Some sites are perfect for the Christmas season - their products fit easily into the idea of gift-giving. But what if the products and services you offer... Read More
Marketing on the Internet: Legal Rules of the Road
The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're thinking about advertising on the Internet, remember that many of the same... Read More
Online Sales: How To Use Customer Feedbacks To Generate More Sales
Communication is the engine that powers business.It is an important online sales skill that you must polish until it shines like the sun.And listening and paying attention... Read More
9 Great Reasons To Help An Internet Marketing Newbie
Zig Ziglar the famous self help guru was once quoted as saying "You can get everything you want in life if you help enough people get everything... Read More
3 Ways In Which You Can Kick Butt With Low Cost Advertising
If you are new to the Internet Marketing arena, or have a limited advertising budget, it must be hard to see where you go to get the... Read More
How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites
There is an interesting phenomenon on the Internet and that is free public domain content. This is content whose copyrights have long since run out, or other... Read More
The Importance of Residual Income
The concept of residual income or passive income is probably one of the most important concepts you will ever learn in your lifetime.I know. This is a... Read More
How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!
For some reason, people who look to the internet to make more money or start their own online business are drawn to the internet marketing or home... Read More
Boost Your Business in 3 Simple Steps
For all those who still think internet marketing is rocket science, it isn't.Back in the middle of October in 2004 I decided to do these 3 things.... Read More
10 Ways to Exceed Your Clients Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas... Read More
What Does Success Look Like?
While we are well into the 21st century too many are still thinking about their business as they did in the 1990's.The face of business has changed... Read More
An Introduction to Mortgage Marketing
The other day I had an appointment to meet with a client about a real estate classifieds website. We decided to meet at a local restaurant and... Read More
Dont Become Another .com Road Kill
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you... Read More
The Forbidden Fruit: Marketing Credit Cards Online
A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied... Read More
10 Explosive Ways To Turbo-Boost Your Sales
1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that... Read More
Getting noticed on the Internet - Digital Marketing for Small Business
The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible... Read More
The Struggling Internet Marketer
Instead of giving you advice on how to make a million bucks, and pretending to be famous and wealthy, I would like to talk about all the... Read More
Collective Courtesy
I don't know what you are promoting, or what methods you prefer, but I'll bet I know one thing for sure. When you post an ad, display... Read More
Making Money in the Online Dating Gold Rush of 2004
Have you noticed the explosion of Websites related to love, sex, matchmaking, relationships, etc.? They're popping up all over the place. Why the sudden popularity you ask?... Read More
How to Profit From Your Ad Space in this Economic Downturn
Recent research predicts that the online ad market will decline by 25% in 2003.**In 2004, net advertising is a buyer's market.Everyone has seen the media spotlight focused... Read More
What Great Online Advertising Really Is!
Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. "Market by advertising to get your... Read More
Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer
In my earlier article, "Online Network Marketing 101A", I wrote the first three things that you have to do in order for you to start your career... Read More
What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get... Read More
What Is Drop Shipping? The Perfect Solution
Drop shipping one of the greatest business innovations since products. Seriously, don't laugh! I'm not joking! With what other service can you use another company's products, their... Read More
What is the Flavor of Your Website?
When I mention, "flavor", I mean the appeal of the products or services, a company offers, to your basic senses, ( taste, touch, feel, sight, etc.). ... Read More
Online Advertising: 10 Flaming Hot Ways To Heat Up Your Sales
If you have a website but not making a lot of sales, I can understand how you feel.So, I want to offer you 10 flaming, online advertising... Read More
How To Win The Marketing War, Capture Your Prospects Mind
As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars.What you... Read More
Internet Marketing Online: 10 Breakthrough Secrets To Heat Up Your Sales
If you desire to heat up your sales online, then pay attention to these 10 breakthrough internet marketing online, secrets:1. Email each visitor a satisfaction questionnaire after... Read More
7 Ways to Become an Obvious Expert in Your Field
Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose... Read More
Things I Learned from Corey Rudl
On Wednesday, the first day of June, I received the following email from Corey;Dear Leeuna,Once I'm finished typing this e-mail, I'm crawling off to bed to sleep...... Read More
How To Increase Your Profits By 40% Or More With No Extra Work!
Before I expand on the above heading, I do have a slight confession to make - you will have to do 'some' work for this process to... Read More
You Attract Who You Are On The Internet!
Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured... Read More
Internet Marketing In A Room FULL Of Naked Men!
NO, that's not one of my secret dreams :-) It's an observation that you need to make. Years ago, I read Harvey MacKay's fantastic best-seller, Beware The... Read More
8 Excellent Ways to Sell Your Back-end Products More Successfully!
A back-end product is a product that you attempt to sell to your customers after they have recently purchased a related item from your business. Selling back-end... Read More
How To Build a Successful Online Reputation
After running an online business (web site design) for a number of years I built a reputation online that helps me to gain and retain a continuous... Read More
Manipulate Your Visitors With Reverse Psychology
Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they... Read More
Marketers: Are We Getting Dumb?
Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)Have... Read More
Income Producing Tasks and The Fluff!
Think about everything you can do in your business that would contribute to bringing money into your bank account.The most important thing is 'Building Your List!* Running... Read More
Internet Marketing, Fact Or Fiction?
I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have... Read More
My Dumbest Marketing Blunder And How You Can Avoid It
When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published.I expected to get some traffic... Read More
Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders
There are two different groups of online marketers.First group: those who are making lots of sales and piles of cash daily.Then the second group: those who are... Read More
Online Marketing Secrets & Marketing Strategy For An Succesful Web Site
starts when a web site is being planned... And is not what many think: just banner advertisement and search engine optimization, Adwords at Google or Pay per... Read More
The Power of Reverse Advertising
How many times have you heard that posting on FFA sites are a complete waste of time?Are FFA sites really a complete waste of time? ...Yes they... Read More
10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales
1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers' contact... Read More
Competitor Analysis - How Writing Rubbish Can Give You an Edge
The Gobbledygook Competitor Analysis TipWhen typing cap can tell you a lot about your competition?One of the great things about Adwords is it allows you to test... Read More
Attitude - The Marketers Most Important Trait
Attitude is a key part of each of us. A central part of our make-up, who we are as individuals. It is also a major factor whether... Read More
Online Marketing & Promotions: Joint Ventures Super Secrets Revealed
What is a Joint Venture?How can this online marketing and promotion help you to boost your sales?A joint venture is when two or more businesses join together... Read More
Resources For Staying Current of IT Advancements For Online Business Owners
The internet and associated technology changes at a relatively fast pace. For anyone working in fields that make extensive use of IT technology, it is crucial to... Read More