|
|
|
|
|
|
|
Stitching Up a Niche
I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they're all busy!
When they develop their marketing materials, services, and products, they are able to speak to a very specific segment of the population. Niching allows them to "go deep" into the needs and problems of one particular profession or demographic. For example, clergy have very specific tax situations with their pay, housing allowances, and Social Security taxes. A tax preparer specializing in this market can market to a very specific segment of the population (members of the clergy) with a specific set of challenges (specialized tax rules applying only to clergy). I have also seen a similar service for truck drivers who have specialized tax rules, too.
Recently, I have discovered a new medium aimed at one of my favorite niches-quilters. I have a confession to make?When I'm not helping my customers grow their businesses, I can usually be found stitching away on my sewing machine. (Hi, my name is Caroline and I'm a quilt-a-holic.)
The new medium is an online Quilters News Network. A 24/7 internet based television network of quilting shows, tips, and, of course, advertisements for all the things quilters love. I heard about it from another quilter and as soon as I discovered it, my productivity dropped like a rock off the top of the Empire State Building. Did I mention it's all quilting all day, right on my computer screen? What's a quilter to do?
The quilting community is a great example of a profitable niche. Whenever I go to my quilting group or participate in a quilting event, I pick up a new tip, learn about a new tool or pattern, or meet a new quilter. And we talk. A lot. "Have you been to the new quilt store?" "Have you seen this new tool?" "Have you tried this pattern?" Word spreads like a wild fire through the quilting community when we find something new that we like.
The quilting niche is made up of 22 million happy quilters. It's subdivided into any number of smaller niches-traditional appliqué, machine quilting, hand quilting, trapunto, redwork, etc. It is a hungry market-we can't get enough fabric, tools, and patterns.
What hungry markets can you tap into to build your business to the next level? Serving a niche is the difference between trying to find a needle in a haystack or walking into a room full of quilters and offering them a good deal on sewing machine needles. Which one will give the greatest return on your investment?
Caroline Jordan, MBA would like to find more time for quilting, if only she wasn't so busy serving her niche, self employed professionals who struggle to work both "in" and "on" their businesses. If you're a self employed professional in engineering or consulting and you need help attracting clients you enjoy, improving your cash flow, developing additional streams of revenue, and creating a more successful business visit http://www.TheJordanResult.com for more tips and strategies for business success.
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
Best Syndication
Best Syndication, CA - 7 hours ago
Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ...
CNNMoney.com - 12 hours ago
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ...
Norwegian Cruise Line Selects Omniture to Provide a More ... International Business Times
all 10 news articles
Hospitality Net (press release) - Jan 6, 2009
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect "survival tool" in the current ...
Hotel Revenue Management Meets the Recession | By Neil Salerno ... Hospitality Net
all 3 news articles
Best Syndication
Search Engine Watch - Jan 6, 2009
E-mail marketing isn't necessarily a function of search. Online marketing is about making money any way you can. Any well-rounded Internet marketing ...
Internet Marketing Tips and Predictions for 2009 Promotion World (press release)
all 3 news articles
MSNBC - 1 hour ago
These findings are based on data from Coremetrics Benchmark(TM), the industry's only peer-level benchmarking solution that measures online marketing results ...
A Pakistan News, Pakistan - 44 minutes ago
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands ...
USPRwire (press release), UK - 2 hours ago
Internet Music Marketing ebooks and videos for the 2009 and beyond music artist. Trent Partridge author of the new book "Internet Marketing for Music Artist ...
PowerHomeBiz.com (press release) - 10 hours ago
January 7, 2009 ( PowerHomeBiz ) - India -- India SEO a Professional Internet marketing Firm located in Chandigarh, northern part of India, since 1999 has ...
CNET News
WELT ONLINE, Germany - 1 hour ago
Widget Engine,†said Matt Ackley, VP of Internet Marketing of eBay. "As part of our eBay Anywhere strategy, TV Widgets enable users to access their eBay ...
Samsung's Plasma TVs also connect to the Web Dallas Morning News
CES 2009: Samsung Press Conference G4 TV
LG Electronics Launches Broadband HDTVs With 'NetCast(TM ... PR Newswire (press release)
TechRadar UK - Dallas Morning Newsall 307 news articles
PitchEngine (press release), WY - 6 hours ago
As the President of the Internet marketing and strategy firm, Vision Business Concepts Inc, Lori has created successful techniques that help her clients ...
How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions
Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this... Read More
The Voice of Viral Marketing
Generating buzz through word of mouth will help drive greater sales and from your most important customers.Viral marketing strategies can effectively generate traffic to your website by... Read More
New Form of Click Fraud Discovered
If you use PPC advertising and are in a highly competitive market, you can't afford not to read this.You already know that if you're adventurous enough to... Read More
A Simple 8 Step Formula For Testing Your Headlines
I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don't know. They are successful... Read More
The Most Successful Internet Marketing Model - Start with Free Tools, Spend Money Later
There is a particular web site where I regularly place my free internet marketing articles to generate traffic to my blog. Quite often several so called internet... Read More
How To Get Qualified Visitors to Your Site
Having an eBusiness isn't just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming... Read More
10 Creative Ways to Sell and Market Resale Rights Products Offline
Are you having a tough time selling that ebook or resale rights product online? Is the online market for your info product over saturated? Maybe your ebook... Read More
The Vital Tools To Marketing Success
Special Article Report: Theses Keys Work!Many times over the past few years I have had subscribers and business partners ask me why and how I am able... Read More
Online Parties with a Twist
We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers... Read More
Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions
I recently noticed that my friend's two-year-old, Conor, is getting to be quite the big boy. For one thing, he has suddenly morphed from a pudgy baby... Read More
How To Increase Your Profits By 40% Or More With No Extra Work!
Before I expand on the above heading, I do have a slight confession to make - you will have to do 'some' work for this process to... Read More
4 Tips to More Online Party Sales
I know most of us have held our own online party, been to one, or at least read about them. Many of the materials online are general,... Read More
6 Ways to Guarantee Your Website Will Fail (and how to fix them)
1. Your website is an electronic brochure 2. Can't be found in Google 3. Was last updated when it was created 4. Is organised how you want... Read More
Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics
As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can... Read More
Build the Snowball and It Will Run
Setting up your own online business can seem extremely daunting. Whether you've already got a business and want to sell products and services online or want to... Read More
3 Simple Steps for Revealing Marketing Secrets of the Experts
Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed.Two years ago, I began using ezine advertising... Read More
How To Make Your Market Throw Their Money At You!
The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands... Read More
How To Be An Internet Marketing Champion
How bad do you want to make money on the internet? You know thousands of people are doing it and maybe you've had a little success. But... Read More
Using Back Links to Get Top Search Engine Ranking
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines... Read More
What Can Make You A Fantastic Internet Marketeer?
You've probably know many answers to this question: a good marketeer palces links, bad one - don't, good one makes surveys, bad one - don't, etc. All... Read More
Hype! Has The Internet Gone Too Far?
I remember back in the 1980s (history for many of you reading this), I had a friend working at the University of California who had access to... Read More
What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get... Read More
I Too Was An Internet Marketing Junkie!
I spent every waking hour at my computer, looking for the 'Golden Fleece' of marketing. I spent hours, and days, and more hours in hopes of finding... Read More
Converting Visitors into Subscribers
Copyright 2005 Javier SalcesVisitor conversion is a challenge faced by every marketer.If you're spending money to generate traffic, you want to do everything possible to ensure that... Read More
How To Make A Lot Of Money On The Internet Doing Nothing
"You can make a lot of money on the Internet doing nothing!" That's the number one Internet marketing myth.It's an urban legend, of course. But yet, that... Read More
Exploring Beyond Keywords Into Behavioral Research
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that... Read More
Online Advertising Traffic and the First Law of Web Surfing
Hint: don't send send your online advertising traffic to your homepage. How do you convert online advertising traffic into customers? The key is a phenomenon of human... Read More
How To Get An Instant Flow Of Traffic Doing What You Always Do
How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you... Read More
You Know Internet Marketing Is for You When
There are many people in the world who feel stuck in jobs they hate and lead lives they can barely afford. These people feel frustration is a... Read More
Manipulate Your Visitors With Reverse Psychology
Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they... Read More
Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business
A joint venture is when two or more businesses join together to work on a project for a set period of time.It is an important internet marketing... Read More
Viral Marketing
What is Viral Marketing?"Viral marketing is word of mouth marketing on the web. In other words it is the "e" term for word of mouth marketing."Viral marketing... Read More
Think Outside The Box: Home Internet Business Ideas
Imagine never having to leave your home to work. Not having to deal with traffic, office politics, annoying co-workers, or pretentious bosses make excellent arguments to working... Read More
Four Steps To Eliminate Frustration and Turn Your Online Failure Into Internet Success
OK, you've been bustin' your butt trying to make money online, but it's just not working out.You're one step away from tearing down your website and quitting... Read More
Ten Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).(2) Make sure your... Read More
Your Personal Fortune Is In Your Words!
What is the most important skill you can possess as an Internet Marketer?Your words!The words you choose to use in your ad copy, in your sales letters... Read More
The Power Of Giving
1.Why give away what you could sell?That's a fair enough sort of question. If you write an ebook or report then surely you should be paid... Read More
10 Ways To Get Your Ads Or Messages Noticed
Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your... Read More
Internet Marketing - Article Announcer
Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. Total commitment has been give to the... Read More
Ways To Outsell Your Competition
Competition is fierce on the Internet. There are a multitude of people selling products that are similar to yours. How in the world you you get customers... Read More
Autoresponders = Automatic Internet Marketing Success
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem... Read More
The Internet F-Word
For the last several months I've been collecting and organizing links for the free Christian Resource Center. Now that the public area is up and the members'... Read More
10 Mind Blowing Ways To Increase Your Sales
1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.2. End your sales letter... Read More
Using Web Technology as a Means to Strengthen Competitive Advantage
Many firms underestimate the value of using their websites to gain significant competitive advantage in their given markets. Most businesses only utilize their website as a means... Read More
Cheap & Easy Online Marketing
A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are... Read More
Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers
It is not enough to set up a website to promote your product.It is not enough to attract visitors to your website.So, what if they go to... Read More
Keys To Successful and Profitable Niche Marketing
The market world is increasingly becoming specialized. Instead of offering a wide variety of goods or services, businesses prefer to cater to a select few. Also known... Read More
Successful Internet Marketing Without A Budget
The following excerpts were taken from an interview held with successful web marketer Darren Cronian in June 2005.LM:You are successfully promoting Worldwide Holiday Homes, without a marketing... Read More
8 Things I Have Learned As An Internet Marketer
I started as an internet marketer, like I am sure a few of you have with various mlm programs. After little success with these types of programs... Read More
The Power Of Cross Promoting
Cross promotion is, without doubt, a powerful technique used by many people to increase the exposure of their products or services when they start their Online Business.When... Read More
Sneak Up On Your Competition
Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I... Read More
Marketing Automation For Small Businesses And Web Entrepreneurs
Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve... Read More