|
|
|
|
|
|
|
Take the Guesswork Out of Niche Marketing
Many of us learn from the Gurus that we should identify a niche and dominate it, so we can make money online. They give us brief glimpses about what is to be done, like identifying a niche market by browsing magazines and hanging around in forums and discussion groups to see if we can be hit by an idea brainwave.
Oh how I wish it was that easy. My first attempts at finding a niche made me feel like I've gone deeper into quicksand, and the niche with a great demand had an awful lot of competition. Not one to be outdone, I went and bought software and books to learn what mistakes I made and try to recover from the mistakes. I learnt all about demand, and how "wordtracker" is the best service to use to assess demand for keywords and how to assess and estimate supply from "Google" manually. I saw lots of products offering to teach me how I should target the market, research the keywords, analyse the KEI (Keyword Efficiency Index, which tells you the relative profitability of the keyword you select based on demand,supply and competition), and signed up for a lot of courses to learn more about niche marketing.
To cut the process short, this is what I learned:
a. You must have a niche (this is easy, you don't want to try to compete with the biggies)
b. You must assess the demand - i.e. find buyers in this market with money to spend.
c. You must see who you are pitted against - your supply estimate to see the competition.
d. Having found the demand and supply, and with a fair idea of the competition, you must find the profitability of your niche business idea.
e. Once you feel it is profitable, get into product development around this niche.
f. Promote the product and pocket the cash ...
What you end up learning the hard way is that all these people who write about earning money with google adwords ads don't tell you how much they spent on the ads, and if it is really that profitable..see, it is a numbers game, as I will show you below:
Assume you will have a decent 1% conversion rate for your product. That means for every 100 clicks you will make a sale. At a minimum bid of 5 cents, you will surely turn a profit for every $5 spend you do. But then, real life is not that easy. You have people competing against you, and your 5 cent bid doesnt attract clicks, leave alone buyers. So you either lose this small amount every day, or hike your bid to get some good clicks. Say you hike your bid to $0.25. At this rate, you would spend $25 to make a sale... get the trend of my thinking?
Unless you are lucky and able to find cheap keywords with high demand to bid on, the google adwords will remain a losing proposition. Or else you have to find the words people use when they look to buy something on the internet, and bid high on those keywords, to increase your conversion rate. This was the situation I found myself in..until I found a good software which did everything the sales page said it would do.
With this software, I was able to assess demand, supply and profitability scores on my idea, and come with lots of keywords with these demand/supply/competition data plus the top 3 PPC bids. I knew clearly what I needed to spend, before I went into product creation or promotion. How I wish I found this software before I sunk in money in internet marketing! But then, as they say, better late than never.
Well, now you know the rub... find a good software which does a great job. It takes the guesswork out of niche marketing.
Swaminathan Viramani
http://www.bestebooks.org
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
Best Syndication
Best Syndication, CA - 7 hours ago
Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ...
CNNMoney.com - 12 hours ago
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ...
Norwegian Cruise Line Selects Omniture to Provide a More ... International Business Times
all 10 news articles
Hospitality Net (press release) - Jan 6, 2009
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect "survival tool" in the current ...
Hotel Revenue Management Meets the Recession | By Neil Salerno ... Hospitality Net
all 3 news articles
Best Syndication
Search Engine Watch - Jan 6, 2009
E-mail marketing isn't necessarily a function of search. Online marketing is about making money any way you can. Any well-rounded Internet marketing ...
Internet Marketing Tips and Predictions for 2009 Promotion World (press release)
all 3 news articles
A Pakistan News, Pakistan - 57 minutes ago
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands ...
MSNBC - 1 hour ago
These findings are based on data from Coremetrics Benchmark(TM), the industry's only peer-level benchmarking solution that measures online marketing results ...
USPRwire (press release), UK - 2 hours ago
Internet Music Marketing ebooks and videos for the 2009 and beyond music artist. Trent Partridge author of the new book "Internet Marketing for Music Artist ...
PowerHomeBiz.com (press release) - 10 hours ago
January 7, 2009 ( PowerHomeBiz ) - India -- India SEO a Professional Internet marketing Firm located in Chandigarh, northern part of India, since 1999 has ...
PitchEngine (press release), WY - 6 hours ago
As the President of the Internet marketing and strategy firm, Vision Business Concepts Inc, Lori has created successful techniques that help her clients ...
The Desert Sun, CA - Jan 6, 2009
An Internet marketing expert is scheduled to speak at this month's Women Leaders Forum of the Coachella Valley Desert Women Entrepreneurs Mixer. ...
Never Underestimate the Value of Giving Things Away
"Never underestimate the value of giving things away." I remember as kid hearing these words on a regular basis. In fact this philosophy was re-enforced so much... Read More
Constant Change Is The Only Certainty In Online Marketing
This old saying which addresses the variability of the weather in Montana is also applicable to the volatile market dynamics for an online business. If there is... Read More
Internet Secrets Revealed - Six Easy Steps to Build a Website to Success
Internet Secrets Revealed! Six Easy steps to build a website to success. How to start a business or improve an existing business.Do you have dreams of working... Read More
The Struggling Internet Marketer
Instead of giving you advice on how to make a million bucks, and pretending to be famous and wealthy, I would like to talk about all the... Read More
Ten Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).(2) Make sure your... Read More
Twenty Ways To Profits Online
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to... Read More
Getting noticed on the Internet - Digital Marketing for Small Business
The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible... Read More
Marketing Gurus: Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe... Read More
Seven Tips For A Successful Internet Marketing Campaign
Often there can seem to be very little difference between two marketing campaigns. However the difference between average marketing and profitable marketing is immense. Here are my... Read More
How to Profit From Your Ad Space in this Economic Downturn
Recent research predicts that the online ad market will decline by 25% in 2003.**In 2004, net advertising is a buyer's market.Everyone has seen the media spotlight focused... Read More
9 Pointers for Evaluating a Business Proposal
Finding a business opportunity on the net is easy. But evaluating the right one for you, takes a little knowledge. With so many scams, takers and failed... Read More
A Frugal Internet Marketing Strategy That Works!
So you finally created the website that your business or brand needs to market globally, but nobody is clicking on your site and the phone never rings.... Read More
Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business
A joint venture is when two or more businesses join together to work on a project for a set period of time.It is an important internet marketing... Read More
5 Ways To Treat Your Website Like An Employee And Reap The Rewards
People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:"Michael, give me some practical things... Read More
The Secret Of Discovering Your Own Profitable Passion
Many people have stated that they would like to create an on line business but they don't have any idea where to start. I have seen people... Read More
List Building Through Cooperative Partnerships....
This is a little tip I got from Alex Sampson, a true marketing master.Fact#1:The ownership of an optin list of subscribers is the #1 thing you can... Read More
Strategic Internet Marketing Using Joint Ventures
The goal of most webmasters is driving more traffic to their website in order to increase revenue. As a result, finding creative ways to market on the... Read More
E Is for Everything?
Just this week, a member of my audience asked me the following:"Why would a local company, with a large investment in trained, professional sales people need a... Read More
Providing Information Will Boost Your Web Site
I was at a meeting the other day when one member of the audience came up to chat to me after I had given my presentation. 'I... Read More
Can You Really Make Money While You Sleep?
If you've been utilizing the Internet for any length of time it's likely you have been bombarded with junk mail claiming you can make money "while you... Read More
Online Advertising Sinks into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a... Read More
Automated Selling and Recruiting - A Simple System
Some years ago, on the recommendation of a friend, I visited Amazon.com for the first time. My friend was someone whose judgement I trusted - and I... Read More
Seven Steps to Starting Your Internet Business
There is no reason to be afraid of creating an online business. It is a very easy process if you take it one step at a time.... Read More
Repetition: The Secret to Visibility and Attention!
Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not... Read More
Tracking & Troubleshooting for Increased Sales
So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing... Read More
Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space
Perhaps the online community today is not so different from Don Quixote chasing after windmills, mistaking them for giants. Excessive web browsing might yield more or less... Read More
Implementing an SMS Marketing Campaign
SMS Marketing can be used to acquire customers, strengthen existing customer and prospect relationships and provide a service to your customers.The golden rule "Keep It Simple Stupid"... Read More
Internet Marketing Requires Persistence
Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet... Read More
5 Ways To Treat Your Website Like An Employee And Reap The Rewards
People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:"Michael, give me some practical things... Read More
Build the Snowball and It Will Run
Setting up your own online business can seem extremely daunting. Whether you've already got a business and want to sell products and services online or want to... Read More
Internet Marketing Solution - Content, Content, Content
If you're looking for the number one, hot Internet marketing solution that will propel your website to the number one spot on the most popular search engines... Read More
Do This - and Destroy Your Resale Rights Business!
There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of... Read More
Internet Marketing
What is Internet Marketing?Internet Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.Internet Marketing is about?.Internet is a distribution channel. The Internet... Read More
GoDaddy?s Super Bowl Commercial Success
GoDaddy made a calculated decision to nationally "brand" their name using the Super Bowl commercial. They also decided to make their commercial "news" by making it a... Read More
Secrets To Successful Selling Online
What is the secret to selling online? This is a significant question on the mind of anyone who has ever attempted to market a product or service... Read More
You Can Become A Successful Internet Entrepreneur!
Everyday people ask me if they will make money with the internet. Of course i said. But it takes times and determination. You cannot expect to make... Read More
Headlines Bring Sales--Where and How to Use Them - Part 1
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your... Read More
A Day in the Life of an Internet Marketer
I have been working on the Internet since 1998 and I often get emails from people that think that working online is an 'easy ride' and won't... Read More
How You Can Acquire Exclusive Rights To Products; Part 2 of 2
The steps to gaining exclusive rightsYou will need to give valid reasons to the manufacturer as to "why" you should have exclusive rights to his product for... Read More
8 Must Know Tips I Wish I Had Known a Year Ago, About Internet Marketing Online
Are you considering working from home. I have been self-teaching myself what it takes for over 5 years. Learn from my mistakes so you don't have to... Read More
Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed!
Both affiliate marketing and network marketing pay people for referring a product or service. What then is the difference between affiliate marketing and network marketing?The difference is... Read More
Resources For Staying Current of IT Advancements For Online Business Owners
The internet and associated technology changes at a relatively fast pace. For anyone working in fields that make extensive use of IT technology, it is crucial to... Read More
e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
What is e-Marketing?e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one... Read More
Online Sales: How To Use Customer Feedbacks To Generate More Sales
Communication is the engine that powers business.It is an important online sales skill that you must polish until it shines like the sun.And listening and paying attention... Read More
Dealing with Refund Requests ? Internet Marketing
I think we all cringe and dread when we open our mail box and see that dreaded "Refund Request" in the subject line. And I guess we... Read More
Online Network Marketing 101A - Basic Must Steps to Follow to be a Successful Marketer
This guide is for people who know what network marketing is but still in need of a "boost" to start either because they are lost and not... Read More
Niche Marketing: Finding JV Partners
Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.If they are done right Joint Ventures... Read More
How to Use Viral Marketing for Online Profit
When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. Every message sent by a subscriber... Read More
Magic Of Direct Response Website
For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not... Read More
Niche Marketing - How to Find Your Perfect Niche Market
If you don't find a niche market for the product or service you offer, you will have a difficult time being successful. Most newcomers who wish to... Read More
How to Tap the Profits Hidden in Your Internet Business!
I'd like to show you five secret strategies to extract profits hidden in your Internet business. Pay particular attention because any of these can boost bottom line... Read More
Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer
In my earlier article, "Online Network Marketing 101A", I wrote the first three things that you have to do in order for you to start your career... Read More