The Budget Webmasters Guide to Increased Credibility - Part One

Hey, I just noticed something. I've been sitting here filling out a bajillion forms, submitting my dang article 'til I'm blue in the face (Vent much? Why, yes and thanks for listening!), and I realized what makes me give out my real email address.

With the volume of mail I get as webmaster of several sites, even my hyper-organized Outlook Folder and Rules System is just not good enough to handle the volume of incoming email. So I have several accounts.

I have one free email account I NEVER open- anything that has spam potential goes to that address. I've got one I clear out once a month- I check some of the titles that look interesting, but they're mostly either junk, status reports or emails I need to look at once then throw out.

There's another I clear out once a week, there's semi-important stuff in there- information I can't keep track of, back ups of emails or attachments. Then there's the one I use ONLY for signing up for things. If I subscribed to your newsletter, that's probably where it'll end up.

But after a while, if I really like your ezine and you don't spam me, I'll also subscribe at one of my real email addresses.

One of my real email addresses is a personal one, that's the one for family and friends to send me personal stuff, where I get all my jokes and horoscopes and what not.

The other real email address is my premium support business email. It is a fortress against spam because no one who would spam me knows I have it. It's an important list to be on if you want access to me, and here's why.

I stay on a computer about ten hours a day. During those ten hours I leave this account open in my email client. If you're a client of mine, this is the email address you have to get directly in touch with me at any hour. And I realized today, that I let a few more people into one of those top three email boxes today- guess why? We'll get back to that in a minute.

Now, I'm sure all your clients aren't as crazy as I am with the spam-proof fortresses and the highly organized email system. But any savvy consumer on the Net learns eventually to have more than one email address, usually only two.

There's normally the ISP email address, the one they use for primary communication with family and friends, and for information that is near and dear to their hearts. This is where you want to be.

Most people who spend any significant amount of time online also have a second one -an email address they can dump if they feel their privacy is being violated. You never even want to be associated with this address.

And if they are fellow marketers, or small business owners, they will also either have additional addresses or some type of spam blocker.

I don't even have Spam Assassin, or any other spam filter, turned on for my private email. Why should I? No one who would spam me knows it exists. So again, why do you think I would let anyone get my one of my primary email addresses, since I guard it so closely?

They made me believe I could trust them with my information. How?

Privacy Policy.

They promised me no spam. Ever. No sharing. Ever. Never Ever EVER.

Value.

Something they were going to send me was as precious to my business as air is to me.

Reciprocation.

If I gave them my email address, they gave me something of theirs that I wanted.

Past Trust Lasts Unless It's Violated.

In the past I wasn't sure what they would do with my email address and something they did or said, or just my experiences with them earned them my trust. Once they earned it, they never violated it.

Disclosure.

They told me what they were going to use it for, when, how often, why and who would have access to it. Then they stuck to what they said, or at least notified me if it could potentially change

Personal relationship.

The person who contacted me at that email address didn't send me some generic blahblah form email, or stop with their smart auto-responder message. They reached out to me person to person and asked my opinion, offered their help, or wanted my advice. They gave me THEIR real email address and what else could I do but reciprocate?

Quality

There was so much great stuff going on at this site, such a great product that I wanted to consider for future purchase, so much information that was so frequently updated, that I wanted to make sure I came back. I figured any webmaster worth their salt would remind me on a weekly basis to return.

Which of these do you offer to your visitors? Is some version of your privacy policy, or a link to it, on every main page of your site? Do you offer value to your visitors, or are you recycling the same bonuses they can get anywhere? Does your site make your visitors want to come back? Do you remind them to?

Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast.

What I'm saying here is that perceptions speak louder than words.

Take another look at your site, or, better yet, get a fresh eye from another person in an online community you belong to. It may not be clear to your visitors that you are employing some of the techniques above.

Perhaps making your customers feel how I felt will get them to give you their real information and their Primary Email address. And, maybe that email address will one day lead to a lifelong customer.

Copyright 2004 Tinu AbayomiPaul

If you are having trouble getting subscribers to join, and you've been properly exposing your ezine, and packing it with value, maybe the issue is trust. We explore this issue of trust between you and your visitors more deeply in an upcoming issue of Free Traffic Secrets. Subscribe at http://www.freetrafficdirectory.com or ftdsecrets-topica.com

About The Author

Tinu is a free traffic FANATIC. She has been offered treatment for this condition but says it just saves her too much money!

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

Best Syndication
A-1 Internet Design - Keeping Pace with the Global Internet marketing
Best Syndication, CA - 4 hours ago
Their web programming services are wide ranging; A-1 Internet Design professional expertise also extends to providing Internet marketing and search engine ...

Hotelier’s 2009 Top Ten Internet Marketing Resolutions | By Max ...
Hospitality Net (press release) - 23 hours ago
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect "survival tool" in the current ...
Hotel Revenue Management Meets the Recession | By Neil Salerno ... Hospitality Net
all 3 news articles

Best Syndication
Internet Marketing Tips and Predictions for 2009
Promotion World (press release), CA - Jan 6, 2009
We will get through this year and here are some of my thoughts and predictions on what you can expect in 2009 as it relates to your Internet marketing ...
E-mail Marketing Tips for Small Business Search Engine Watch
all 3 news articles

IndiaBook Indian SEO Company Launches Search Marketing Outsourcing ...
PowerHomeBiz.com (press release) - 7 hours ago
January 7, 2009 ( PowerHomeBiz ) - India -- India SEO a Professional Internet marketing Firm located in Chandigarh, northern part of India, since 1999 has ...

Mixer alert! Learn about Internet marketing
The Desert Sun, CA - Jan 6, 2009
An Internet marketing expert is scheduled to speak at this month's Women Leaders Forum of the Coachella Valley Desert Women Entrepreneurs Mixer. ...

Digitaltrends.com
Clearwire Launches Mobile WiMAX in Portland
Wireless Week - 4 hours ago
The launch was accompanied by a marketing blitz – new billboards, TV commercials and even cupcakes in giant bubbles situated outside the World Trade Center ...
Clearwire Set to Launch Its First WiMax City PC World
Clearwire Launches WiMAX in Portland -- up to 6 Mbps Downlink Converge Network Digest
Will WiMAX Prevail Where WiFi Failed? OPB News
InformationWeek - Earthtimes (press release)all 160 news articles

Marketing Tips for Certified Anger Management Providers
PR-Inside.com (Pressemitteilung), Austria - 2 hours ago
2009-01-07 21:28:57 - In order to maximize the Internet marketing strategies of all Certified Anderson & Anderson Anger Management Providers in the US,an ...

Anger Management Guru Offers Free Internet Marketing to Providers
PR-Inside.com (Pressemitteilung), Austria - Jan 6, 2009
To assist all providers in marketing their practices, internationally recognized anger management Guru, George Anderson, is offering a free listing on The ...

Tiziani Whitmyre Announces Three Interactive Marketing Appointments
dBusinessNews Boston (press release), MA - 21 hours ago
Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, ...

Writing and Internet Marketing
Meadow Free Press, ID - Jan 5, 2009
... the other writing may be a necessity when it comes to paying the bills, Internet Marketing has opened up entirely new avenues to many aspiring writers. ...

internet marketing - Google News

How to Use Viral Marketing for Online Profit

When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. Every message sent by a subscriber... Read More

Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility

Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before they read your ad... Read More

Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC) banner advertisements, ezline... Read More

Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant

Did you ever wish that you could sit at the feet of an Internet marketing master?Would you like a true expert to cast an eye over your... Read More

What is Guerrilla Marketing?

The history of these battles is the history of guerrilla warfare.There are similar stories in business.One example is that of the "Marlboro Man". Before the Marlboro Man,... Read More

Internet Marketing - A Leap Of Faith

Do you remember as a child having to do something you really didn't want to do because it was difficult?Was it music lessons? Or dancing? Or some... Read More

Are You Running Your Online Business On Half Empty?

The idea of paying $1000 for a marketing package to MOST people would be a nonsense.After all, think of all the other wonderful things you could buy... Read More

The Website Marketing Strategy that Never Fails

Developing a successful web site takes more than simply building a web site with an active URL. Instead, it takes a marketing strategy that takes into account... Read More

Do Online Business Ethics Exist?

In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so... Read More

Your E-Business Strategy: Is It Love ... Or Fear?

I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to... Read More

5 Things More Important to Internet Buyers than WHAT Youre Selling II

Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an... Read More

Top 3 Online Business Success Needs

1) Web SiteThis is for sure the most important part of your online business, this is how you create your presence on the Internet. Being in business... Read More

Writing An Effective, Profit Producing Ad

One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad... Read More

What Not To Do?

As the Internet grows in popularity and importance, the quality of web sites needs to keep pace and creating and maintaining high-quality, professional web sites is more... Read More

Automatic Internet Marketing and Business Success On A $25.00 Budget

There are plenty of free tools online for marketing. And many will get you sign ups and sales. This report is not a commentary on the quality... Read More

Internet Marketing Requires Lots of Patience!

When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of... Read More

Three Easy Lessons to Take Your Online Marketing to the Next Level

I just spent the last week in two very different, but parallel universes. After helping researchers in a federal government agency work on getting their science understood... Read More

How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!

For some reason, people who look to the internet to make more money or start their own online business are drawn to the internet marketing or home... Read More

Yahoo Search Marketing: Is an Effective Online Marketing Tool

Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in... Read More

Anatomy of an Online Marketing Failure

Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."Husband: "I know Sweetheart. I'm going to turn things... Read More

3 Simple Steps To Get Free Original Content for Your Website

As a web business owner you will be well aware that content for your website is good. The more content the better, but of course it must... Read More

Can You Really Make Money While You Sleep?

If you've been utilizing the Internet for any length of time it's likely you have been bombarded with junk mail claiming you can make money "while you... Read More

3 Steps to Finding More Customers

Step one: Knowing your CustomerTo find your ideal customer, you first have to know them. Other than the fact your future customer wants your products, what else... Read More

The Seven Secrets of a High-Sales Marketer

If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:1. Think sales not... Read More

Niche Marketing, Niching Niches for the Ultimate Payoff

Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you.Staying with the basics, here... Read More

Road Map to Internet Marketing Success

Today, the internet has become part of our life. We communicate, trade, and find entertainment over the internet. It makes our life simple, easier and get faster... Read More