To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.

Why? Because the would-be "netpreneur" has access to way more training than ever before. It's possible to get up to speed very quickly on what is needed to get started online. This, in turn, means that people quickly recognize what offers true value and what does not. They see so many sales letters that they become, to a certain degree, immune to the typical hype. They're willing to spend - but they want value for money. They want to be treated like intelligent and discerning adults.

So here's a message to all 'gurus' (and aspiring gurus) who are keen to get their share of the dollars waiting to be sent flying their way via cyberspace.

1) What does it take to make people want to buy "you" rather than some other internet marketer?

2) What might make people want to unsubscribe from your list?

3) And what pushes them into asking for a refund?

What Makes People Want to Buy?

- They buy if they can see that a product will give them new knowledge and understanding.

- They buy if the purchase will speed up business growth.

- They buy if a product will automate a task that eats into their time. (People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks.)

Tip: Once newbies have been exposed to a few sales pages, it's not long before they learn to look beyond the sales hype. They study a sales letter carefully to work out what the product will "really" offer them. (Do they need this? Or will it duplicate something else they own?)

They also learn to look for value for money. Some higher-priced products are worth every cent. Some cheaper products add very little to what they already know.

(Note: Savvy internet marketers already realize that if they put together online interviews offering truly valuable information, they are far more likely to attract and keep new customers. A quick example: Jane Smith listens to a one-hour audio interview on search engine optimization and traffic. She finds out some really useful information she has not so far heard anywhere else. She decides that this guy knows what he's talking about and shells out a couple of hundred dollars for his products.)

What Makes People Want to Unsubscribe from a List?

- Getting four identical emails trying to sell them the same product, because the sender hasn't figured out how to move them from one list to another after they buy.

- Getting a 'canned' email sounding full of excitement about a new product or service - which turns out to be a duplicate of the email they get from six other marketers who are affiliates for the same product.

- Getting email from a product creator about anything under the sun because you bought XXX product from them. If your customers sign up for a newsletter, they expect mailings.

What Makes People Want to Ask for a Refund?

In the past, buyers tended to shrug and write off a bad purchase. But increasingly, people are prepared to stand up for their rights. If they feel they have not received value for money, they will ask for a refund.

So what makes them decide to ask for their money back?

- Software that doesn't work as it is supposed to.

- Physical products (CDs, DVDs) that don't work on their systems.

- An e-book that is full of content easily found in an hour's net-surfing.

- An e-book that has skimped on content or that has been poorly written.

- An e-book that not only skimps on content but is full of links to up-sells to get the 'really valuable' information, or is full of affiliate links.

The last case, an e-book full of affiliate links or links to an up-sell...is something you should be giving away free as part of your viral marketing campaign. Charge for it and you risk your reputation for being a source of quality information.

Other things that bite into your customer's valuable time.

- MP3's that are streamed from a website rather than being downloadable.

- e-books that are in ".exe" format only, so the customer can't print them out in one 'hit' (and can't access them on a Mac computer).

Give your clients anything that they can listen to or read away from the computer. Most of them spend enough hours a day at the keyboard already. They'd rather load an audio interview into their MP3 players and listen while they go for a walk or relax in the sun. They'd prefer to print out an e-book and read it or mark it up while sitting in an easy chair.

Please, please don't tether them to the computer!

And finally, about those "name squeeze" pages. People are very quickly getting tired of having to give up their email addresses just to get to a sales page. Do you want them to buy or not? These days, unless there's a huge buzz around the Net and they want to see what it's all about, prospective customers are just as likely to click the 'back' button on their browser, or close the window and leave.

So if you are collecting email addresses, make sure you are giving them something valuable in return. Something that they want and can use. Not just another sales page.

After all, there's always another internet marketer waiting to sell them a product. Probably one very similar to yours. Marketers who respect their client's time and intelligence are the ones who will get their loyalty - and their cash.

Megan Mart, Publisher and Webmaster. Subscribe to Megan's Free Newsletter by visiting: http://www.accessbizinfo.com/signup.html and receive free newsletter advertising!

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Marketing Your Web Site Effectively

Every new generation of a Web site brings the hope of increased success on the Internet for your business or organization, but too often, a project is... Read More

Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds

I know what your thinking, "what the heck does starting a garden and planting seeds have to do with building an online business?"Well... it all depends on... Read More

Building Consumer Confidence Builds Sales

Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still,... Read More

Take the Direct Route to Internet Gurudom

- Are you tired of chasing down publishers just to get a few of your articles distributed? - Do you wonder where those Article Announce emails you... Read More

Why Have An Internet Marketing Business?

"The Internet Gold Rush is under way" Bill Gates, chairman Microsoft Corporation.Early settlers understood if you are going to build a community, build it near a permanent,... Read More

Do Guaranteed Signup Programs Work? Discover the Hidden Truth About Paid Sign Ups

Jeff Mills, a popular internet marketer and entrepreneur told us, "I got suckered in the guaranteed sign ups myth.""It did not come as a surprise, as it... Read More

Dos and Donts for the Internet Marketing Newbie (Part 2)

You are now reading Part 2 of my article the "Do's and Don'ts for the Internet Marketing Newbie". Part 1 covered the Do's and this part will... Read More

6 Ways to Guarantee Your Website Will Fail (and how to fix them)

1. Your website is an electronic brochure 2. Can't be found in Google 3. Was last updated when it was created 4. Is organised how you want... Read More

The Most Important Aspect Of Internet Marketing Ever

Hi there,It is still scary to see how many internet marketers overlook email marketing.Every good marketer should knows that the "wealth is in the list" & if... Read More

The Myth of Internet Marketing: aka The Golden Carrot

Why am I so mad I could throw my computer right out of my upstairs window?Well, I'll tell you. But first I want to tell you who... Read More

Don?t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.You've got a great product, fantastic customer service, and a loyal base of customers... Read More

How Do You Make Gold Online Without A Database?

That is a great question!We all know by now that the long term success for having an online business comes from building and maintaining a database, and... Read More

The Struggling Internet Marketer

Instead of giving you advice on how to make a million bucks, and pretending to be famous and wealthy, I would like to talk about all the... Read More

A Business Guide For The Very New Internet Entrepreneur

Did you recently buy your first computer and just started surfing the Net? Isn't it fun? All the new websites and places to go, sights to see!... Read More

When Is An Ad Not An Ad?

One marketing technique used by advertisers old and new is to conceal sales pages as something else.The Infomercial, for example, extends the TV Advertisment into something that... Read More

Guide To Free Advertising

When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't... Read More

The Secret Of Discovering Your Own Profitable Passion

Many people have stated that they would like to create an on line business but they don't have any idea where to start. I have seen people... Read More

Make Your Internet Marketing Easier With Niche Marketing Keywords

If your home based business depends on niche marketing, keywords are your best friends. If your answer to the first sentence was no, you are missing out... Read More

Using Ad Boards in Your Marketing Campaigns

Are free advertising boards a waste of time?Not if you are consistent.Of course everyone will admit that all these free advertising boards floating around the net can... Read More

Sex and the Gods of Internet Marketing

Whenever I mention my occupation to a non-wired person, it seems to generate the same response:"Isn't there an awful lot of porn on the net?"The question floats... Read More

Five Proven Methods For Increased Internet Sales

There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to... Read More

Online Advertising Mistakes ? 3 Donts For Newbies

Are you new to Network Marketing? If you are, then PLEASE avoid these mistakes when you promote your business opportunity!Mistake#1. SpammingSPAM: Sending People Annoying MessagesYes, you got... Read More

How to Make Money Online...Driving your Car.

Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes... Read More

Internet Marketing Promotion And Advertising Can Build Your Business

Internet marketing promotion & advertising are crucial for your website's success. Take time to create a buzz about your site and that will keep people coming back.... Read More

Online Marketing Law! Whats Happening?

You read that right. There's a new law in California for online marketing. This law is thanks to the California's Online Privacy Protection Act.Who does this affect... Read More

8 Must Know Tips I Wish I Had Known a Year Ago, About Internet Marketing Online

Are you considering working from home. I have been self-teaching myself what it takes for over 5 years. Learn from my mistakes so you don't have to... Read More