Creativity and Innovation Management ? Motivation and Management Layers

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Motivation and Management Layers

A rule of thumb is that idea generation and motivation are inversely proportional to the number of layers between creator and decision maker. So if an individual has to push the idea past one gatekeeper, then:

* The idea is diluted by half.

* The chance of a positive response reduced by half.

* The time to valuable feedback is increased by two.

* Time to implementation doubles.

* Trust is reduced by half.

* All aspects, such as securing finance, become twice as difficult.

This knowledge helps us to design organizational structures, for example ? make sure the decision maker is close to hand.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with an Innovation Management Bible, a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

---

Christmas Carol Coaching - Help to Get Ahead at Holiday Time!

I've always been fascinated by situations where art imitates real life and right here is a perfect example, which links Christmas and business & personal development.If you... Read More

What is Knowledge Management Anyway?

When you think of all the things companies have, you do not always consider the knowledge they have. For instance, a company is only as good as... Read More

Creativity and Innovation Management: The Value Of Due Diligence

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions, for... Read More

Dont Get Side-Tracked By The Nay-Sayers

You, the Entrepreneur, are 'normally' a type-A individual. One who has little patience with the establishment ~ he or she likes to do it 'his/her way' and... Read More

Business Innovation ? Value versus Quality

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

The Seven Cs: Partnership Danger Signs - The 6th C: Changing Vision

A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.The 6th C: Changing VisionIn order for a business to be... Read More

Gossip And Rumors And Hearsay, Oh Why?

In the Wizard of Oz, it was "Lions and tigers and bears, oh my!" Many organizations today are singing a slightly different tune: "Gossip and rumors and... Read More

Motor Vehicle Policy and Your Employee Risks

It is becoming more common for employers to require employees to use their personnel motor vehicles for business use. Reimbursement for business use is commonly by way... Read More

What You Should Know if People Dont Buy From You and People Dont Visit Your Web Site

It is essential to understand what work and what do not work when you run business, especially through Internet. 1. You don't make people feel safe when... Read More

Tales from the Corporate Frontlines: Senior Management and Directional Change

This article relates to the Senior/Top Level management of an organization, and how a huge vision of directional change translates into the day-to-day operation of the company.... Read More

Joint Accountability: Another Key for Your Effectiveness

I once was part of a group of management professors who often taught in executive development seminars. Other non-management professors in the school ran these. Occasionally these... Read More

Tales From the Corporate Frontlines: Managerial Influence

This article relates to the Manager/Supervisor competency, commonly evaluated in employee satisfaction surveys. This competency evaluates an employee's feelings regarding their direct manager or supervisor. The manager/supervisor... Read More

How To Jump Start Your Profits and Keep Your Profits Rolling

There are so many ways to jump start your prifits and keep your profit rolling. These top 20 ways are essential if you want to run a... Read More

Selecting a Business Broker or Intermediary to Help You Sell Your Business

As crazy as it seems, some people spend more time choosing a coffee machine than they do selecting the business broker or intermediary that will sell their... Read More

The New Economy

This technological revolution has organization, efficiency and productivity requirements well above what was needed in the past. And although all three of these have always been important,... Read More

Leading Meetings: The Top Three Challenges

What do people really find challenging about leading meetings? Here are the top three questions that keep on cropping up followed by guidelines or simple ways to... Read More

Are You in AWE of Your Employees?

Employers have become so concerned about seeming "unfair" or worse becoming the victims of lawsuits by unhappy ex-employees that they've stopped requiring minimum standards of employees. This... Read More

Creativity and Innovation Management ? Competition versus Collaboration

There is much confusion as to whether competition or collaboration is most beneficial to creativity and innovation. Though there are negatives to collaboration and it is not... Read More

Business Knowledge Management

In the last few years a lot has been written about Business Process Management, and about technologies supporting it such as BPMS, SOAP and Web Services. Most... Read More

Managing Performance: Don?t Let Slackers Bring Down Your ?A? Players

As a manager, it is your job to ensure that the work gets done effectively. Coaching and discipline are unpleasant tasks. However, it must be a part... Read More

Innovation Management ? Eliciting Dominant Ideas

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this... Read More

5 Steps to Continuous Process Improvement

Part One of Creating Well-Defined Processes SeriesWhat if your sales increased from $100,000 to $110,000 per day and your profit increased from $10,000 to $11,000 ? did... Read More

Four Employee Behaviors That Can Kill Your Business

I found it important to clarify for employees what "deal-breaker" behavior was at my company. These are the things I insisted would not be tolerated and would... Read More

Structure Your Payment Offers to Sell More Products

The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash... Read More

The Comfort Zone

The Comfort Zone I have a friend named Gene, a serial entrepreneur who currently runs a software business. Like many people,... Read More

Status Quo Pep Talks That Can Threaten Your Leadership

Organizations live and die by results. Yet most organizations get a fraction of the results they are capable of. There are many reasons for this: poor strategy,... Read More