What You Should Know if People Dont Buy From You and People Dont Visit Your Web Site

It is essential to understand what work and what do not work when you run business, especially through Internet.

1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.

5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

11. You don't offer free original content. It's important to give your visitors information they can't find any- where else. If you're the only source for a certain type of information, people will flock to your web site.

12. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.

13. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.

14. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place.

15. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.

16. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site.

17. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site.

18. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc.

19. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.

20. You don't offer free samples of your product or service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site.

By knowing the reasons, you then can fix the problems. You will sell more products and service once you understand what work and what NOT work.

Julia Tang publishes "Smart Online Business Tips" Newsletter which helps people to start, run and grow Internet businesses. To get tips, tactics, reliable business opportunities and promotional tools, plus over $200 free bonuses, you can visit http://www.best-internet-businesses.com

---

Whatever it Takes!

I have a sign on my office door. It pretty much summarizes my philosophy of life.The sign simply says?.."Whatever it takes."Short. Simple. To the Point."Whatever it takes,"... Read More

How To Use Outsourcing To Beat Your Competition

Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because... Read More

How to Manage Your People Well: Tips for Managers of Training

As a training manager, there are two important aspects to managing your people well: hiring, supervising, and motivating (managing with your people) and building up corporate support... Read More

Improving Your Inter-Company Communications At No Cost

It's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling... Read More

The Three-category Approach to Performance Management: Effort, Ability, or Environment

Performance Management is the act of managing personal or organizational performance. What can complicate this process are all the factors that can arise where a textbook process... Read More

Customer Focus - Just 5 SimpleThings You Need to Think About

You can boil down the difference between successful businesses and the rest in how they work with their customers, in just five areas.So, what does this mean?... Read More

Hire People For What They Do Best

I recently flew from Seattle to Atlanta, I realized, just as we began our taxi, that it takes hundreds of support personnel to maintain a flight. I... Read More

A Fast and Simple Way to Update Your Business

You open your computer, the flashing button says, "We have a new update for your software program. Do you wish to update now or later?" You choose... Read More

Employee Surveys: a Strategic Tool for Positive Change

Do you want to measure your workers' level of satisfaction? Or change policies and procedures to make them more effective? Or find out if your supervisors are... Read More

ISO 9001 2000, Getting Started on The Route To Registration

ISO 9001 2000, Getting startedBefore starting the ISO 9001 2000 route to registration you will need to have the top management on board. This can be achieved... Read More

Six Sigma Training 101 ? Better Management Basics

What is Six Sigma?Six Sigma is a quality management program that is designed to achieve a "six sigma" level of quality for products. In the mid 1980s,... Read More

Have You Fixed the Broken Window?

Left alone it doesn't take long for a building with a single broken window to rapidly become a building with many broken windows. Fixing problems when they... Read More

Cultural Awareness - an HR Perspective

The use of cultural awareness training has increased rapidly in the majority of global companies over the last decade.My experience working in global companies in which effective... Read More

Never Punish Yourself or Others for Failures

If you want to find success in various ramifications, be it in business or personal relationship, don't punish yourself or others for mistakes, or blunders, or failures,... Read More

Must Project Managers Be Technically Savvy?

"Must Project Managers be technically savvy?" This topic always seems to cause quite a stir. While some believe that all you need to manage a project is... Read More

Interviewing: How to Stay Out of legal Hot Water

Some interviewers ask great questions; others ask dumb questions; and, worst of all, some ask questions that can get them into legal hot water.Every recruiter, hiring manager,... Read More

Test Your Hiring IQ

The purpose of any selection process is to discriminate (albeit fairly) among job candidates. Your goal is to select the right people, with the right skills, at... Read More

Is Your Business Healthy?

Most business owners I work with want to grow their businesses. I guess this probably applies to most businesses in general. But growth for the sake of... Read More

Finding the Right Way to Motivate Your Employees

Fear, Incentives and GrowthZig Ziglar says that there are three main ways to motivate people in general and employees specifically. They are fear, incentives and growth. Let's... Read More

Are You in AWE of Your Employees?

Employers have become so concerned about seeming "unfair" or worse becoming the victims of lawsuits by unhappy ex-employees that they've stopped requiring minimum standards of employees. This... Read More

Great Groups! - Getting a Group to Think Like a Genius

Great Groups! - Getting a Group to Think Like a Genius Wouldn't it be great to have an Edison or Einstein, or Mozart at your next meeting?... Read More

To Thine Own Self Be True--Its Better for Business: What Arthur Andersen Would Say to His Company

As a child, you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lying... Read More

Protect Your Computer System with a Comprehensive Security Policy

The most difficult part of creating a Security Policy for your business is determining what, exactly, to include in it. Never heard of a Security Policy before?... Read More

Creativity and Innovation Management :- Thought Leadership

Leadership is only sustainable when leaders consistently come up with good ideas ? when they are dependable thought leaders. It follows then that leaders would be more... Read More

Ringing Doorbells Without Howitzers

Many operations leaders have been there, done that with re-engineering. And they report, in effect, that the process is like ringing a doorbell with a howitzer shell.Reducing... Read More

Avoid These Seven Deadly Dangers Of Outsourcing

Here are seven dangers of outsourcing your software development. They become deadly if your career or entire company depends on the timely release of your software.Danger #1-... Read More