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How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?On a personal basis, there are likely almost as many definitions of... Read More
Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service... Read More
As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need... Read More
Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are... Read More
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you... Read More
It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my... Read More
Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.But how do you market... Read More
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Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.How many times have you been told that: great marketing has to be... Read More
Most business people want to see improvements in sales and profits. But how do you get there? What choices do you have?To build your business there are... Read More
Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.Hello, my name... Read More
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is... Read More
My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be... Read More
Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors,... Read More