10 Important Marketing Tips

Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?

Marketing Tip #1:
Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.

Marketing Tip #2:
Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.

Marketing Tip #3:
Avoid making any claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

Marketing Tip #4:
Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent" ...even if 20 percent is the accurate number.

Marketing Tip #5:
To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer.

Marketing Tip #6:
Develop a series of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to keep using special offers to generate sales without taking time to develop new ones.

Marketing Tip #7:
If you're attracting many prospects who really don't have (or can't get) the money to buy your product or service ...you need to change your market. Target a market where prospects have an intense desire for the benefits produced by your product or service AND the money to buy it.

Marketing Tip #8:
Set yourself apart from competitors by offering an exclusive benefit your competitors cannot copy ...or one they're not willing to copy. One business owner I know includes his personal phone number on every order. His competitors don't ...and they are not likely to start making themselves that accessible to customers.

Marketing Tip #9:
Advertising copy produces the biggest response when each reader can believe the message was written specifically for him or her. As you write any sales message, visualize you're writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style.

Marketing Tip #10:
Most sales are not made on the first contact. Develop a method to capture and save the names and contact information of prospects who don't buy from you. Follow up periodically. A little gentle coaching will eventually convert many of them into buyers.

Each of these 10 marketing tips implements a simple but highly effective marketing tactic. Take action now to apply those you overlooked. You'll be surprised by how much business it produces for you.

Copyright 2004 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your product and want to tell everyone about it. Well, I hate to tell you this, but no... Read More

The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.Have you ever caught a... Read More

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers-80 million of them, nearly 27 percent of the U.S. population-are in their late... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time coming up with what we feel is the perfect price for our new product. We know what... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. It's a common problem... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But... Read More

Beware of Magazine Style Yellow Pages Ad Design.

I have been designing Yellow Page ads for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the... Read More

Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, "Fifty percent of my advertising doesn't work." When questioned why he continued... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about... Read More

Is It Time To Kill Your Marketing Program?

Ouch . . . sounds pretty drastic I know, but . . .If you've been in business for any length of time, you've no doubt been faced... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no... Read More

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the... Read More

Promotions That Build Profit

Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be... Read More

Promotional Products

As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with... Read More

How Price Gouging Can Hurt Your Business

"Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. As a seller, how can you reap... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make easy money at home".Everywhere you look there is a company willing to pay people to participate in... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused. Find your gold mine in... Read More

Medias Dirty Little Secret

I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people."Why am... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct... Read More