|
|
|
|
|
|
|
20 Power Marketing Tips
Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.
Create and grant an annual award.
Send hand written congratulations and thank you notes.
Send greeting cards for some occasion other than Christmas.
Send postcards when you travel and even when you are at home.
Give a good book to special clients. Always sign it with a positive message.
Build relationships with the media before you need them.
Associate with winners - attend awards functions.
Build and maintain a database of clients, prospects, and key influencers.
Earn certifications and win awards from your associations - and tell everyone.
Ask happy customers to write testimonial letters for you.
Recruit your suppliers as marketing agents. They work for free.
Join and be active in your chamber of commerce.
Write tips sheets for your customers.
Write and send articles to magazines and newspapers.
Send a news release to the media every three months.
Do something crazy and newsworthy at least once a year.
Send photocopies of your news coverage to your clients.
Build and maintain an informative and interesting web site.
Sponsor a cause, event, charity or community group.
Volunteer for your association, charity or community group.
This article is based on the strategies and techniques described in the national bestseller, "Secrets of Power Marketing: Promote Brand You"
©George Torok is co-author of Secrets of Power Marketing. He delivers motivational keynotes and practical workshops for corporations and associations on communication and thinking skills. He can be reached at 905-335-1997 Register for your free monthly tips at http://www.Torok.com
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
San Jose Mercury News, USA - 1 hour ago
AP LOS ANGELES—The city on Friday unveiled a new marketing campaign built around the slogan "That's So LA" to keep tourists coming despite the nation's ...
New campaign to boost LA tourism abc7.com
all 20 news articles
Reuters
Chicago Tribune, United States - 3 hours ago
Those marketing dollars have an aim to push Audi US sales to 200000 vehicles by 2018. Schwarzenbauer said the company has a goal to sell 1.5 million Audis ...
Audi plans record US marketing spending Reuters
Audi plans to boost US marketing budget Automotive News
Audi says it will increase US marketing efforts Fox 28
DetNews.comall 16 news articles
Bizjournals.com, NC - 6 hours ago
Implications International, which specializes in interactive marketing, brand design, and Web development, has offices in Peoria, Ill., Mumbai, India, ...
MSNBC - 1 hour ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...
Bizjournals.com, NC - 5 hours ago
Effective April 1, Imperial Hotel will start reservations service, sales, marketing and public relations activities within Japan for Halekulani and Waikiki ...
MSNBC - 18 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...
Proton Laboratories opens Southern California office Bizjournals.com
all 9 news articles
Salt Lake Tribune, United States - 3 hours ago
... different companies around the US The Utah Chapter of the Society for Marketing Professional Services recognizes excellence in marketing communications ...
Boston Globe
Bizjournals.com, NC - Jan 8, 2009
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx cuts marketing budget DM News
FedEx to reduce marketing budgets by 25% Brand Republic
all 45 news articles
FMQB, NJ - 9 hours ago
Katz Media Group has launched a new, national marketing unit that will create custom solutions for advertisers and their agencies with the goal of ...
Katz Launches National Marketing Unit, Trims Staff Media Buyer Planner
Katz Media Group forms marketing unit BtoB Magazine
Katz creates unit to handle ads for new radio platforms SmartBrief
all 6 news articles
Examiner.com
Examiner.com - 13 hours ago
by William Sokolic, Jersey Shore Examiner The Hospitality Sales & Marketing Association International will recognize the Cape May County Department of ...
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not... Read More
Keeping Marketing Simple / Ten Simple Steps
1. Business CardsIt is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the... Read More
10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in... Read More
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows,... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the... Read More
Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the... Read More
25 Ways To Get More Business
Special Requirements for Reprint: we ask only that you include Pauls name and resource box, and keep all hyperlinks as live links. Complete Article... Read More
Mortgage Marketing - What Your Client Wants
Your business depends on the success of your marketing efforts. If your marketing works, you'll get rich. If it doesn't you'll go broke. It's simple.The key to... Read More
Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits?... Read More
Tooting Your Own Horn
"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of Free Reports. Most promise to tell you how, in a few hours per week, you can make... Read More
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- http://www.websitemarketingplan.com/online/profit.htm -- I discussed how to consider both long term and short term profitability in your marketing programs and assumptions that go into... Read More
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A... Read More
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. This business takes me about... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both.... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after... Read More
Your Secret Marketing Weapon
As a professional service provider, you're paid for what you know. People come to your firm for the expertise you offer, first and foremost. Did you also... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about... Read More
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for... Read More
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails.... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix. Personally, I have witnessed significant... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot.... Read More
Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don't recommend advertising as a main method of marketing a... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you... Read More
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do... Read More
Do You Make These 5 Common Marketing Mistakes?
The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. The question is? are... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively.... Read More
The Illusion of Print Mail Services
If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou.... Read More
Marketing in Business and Commerce in the New Consciousness
The point is what you give to another you give to yourself; the reason being that there is only one of us. You are apart part of... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other... Read More
Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective... Read More
Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them."To capture a larger market share and remain profitable, you absolutely,... Read More
Getting Personal ? Innovative Marketing for Small Business Owners
The small business marketing strategy you can't afford to miss Everyone loves a story. Even if you don't particularly like reading them chances are you love watching... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the... Read More
Beyond Fear And Greed: Emotions That Sell
Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn't there more to life than those two emotions?Yes, there is.... Read More
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception.... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring... Read More
Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same ? or similar ?... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special... Read More