A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

But on a windswept stormy day, you could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.

And so it is with your sales message.

Your prospects are in a trance that is like a still pool of awareness. They are in an "I'm worried about money" trance. They are in an "I wish I could finally find that somebody special" trance. They are in an "I'm sick of my dead end job" trance, & so on.

If you enter that trance with your words, your prospects will follow you, & accept your suggestions. They will give those suggestions power, like the pebble that makes its presence felt on the shore.

Selling your product or service involves introducing new ideas, more often than not. How do you enter an existing trance, & turn it into a new one?

Frequently, your research will tell you that there is an ideological hurdle that you must clear in order to make the sale.

"Belief Is All-Powerful!"

To enter the buyer's trance, begin your sales message by demonstrating where your position agrees with their accepted beliefs.

As you move forward, make a logical connection between that which is accepted, & another conclusion that is a step closer to the new conclusion you wish to promote.

This act of mental agreement creates momentum.

For example, if your target market believes that Guaranteed Investment Certificates are the best way to invest their money, they are unlikely to listen to you if you boldly proclaim the superiority of Mutual Funds.

But would they give you some attention if you began with, "Would you be interested in more of the kind of money growth you've enjoyed through Guaranteed Investment Certificates?"

And then, "If there were a low risk strategy for using GICs, together with Mutual Funds to increase your returns by 53% or more, would you want to find out about it?"

And then, "Give me just 15 minutes, & I'll show you the failsafe secret to an earlier retirement!"

By establishing empathy in your sales message, you enter the trance.

Each successive point or question should do three things.

1) Echo accepted belief. 2) Introduce a new element that when logically combined with the previous conclusion, creates a new hypothesis. 3) Raise the level of commitment to the new idea.

Begin pursuing a small yes response, & gradually grow that agreement into a big YES response.

Use questions, statements, & logic that get your prospects responding in the affirmative!

Why Does This Work?

To be human, is to have unlimited freedom of choice. We are able to consciously decide our response to every stimulus. This is our god given gift.

However, we forget this. Instead, we are a bundle of conditioned responses. We hypnotize ourselves into believing that external circumstances give rise to our thoughts.

For instance, if I were to say to you that you are stupid, you would probably become angry, & think I was a jerk for saying so. That is a choice you make.

You could just as easily make a choice to ignore my remark. You could make any choice you wish. You could even decide to think that I am a jealous fool, & feel sorry for me. The choice is all yours.

On the other hand, if I were to say to you that you are brilliant, you would no doubt feel pleased with yourself. Again, this is a choice. You could just as easily decide to pay no attention to my opinion.

But you forget you are making a choice, and you automatically become angry or flattered, depending on the stimulus. You are in a trance of your own making.

To be human, is to be full of such conditioning.

When we see a logical conclusion that incorporates our own accepted beliefs, we are conditioned to accept another one, & then another. Until without even realizing it, we have accepted a new belief that we would not have accepted, had it been forced on us in the first place.

Such is the judo of persuasion.

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online -Strategies.com/ad-strategies.html

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

Reuters
Audi says it will increase US marketing efforts
Chicago Tribune, United States - 3 hours ago
Those marketing dollars have an aim to push Audi US sales to 200000 vehicles by 2018. Schwarzenbauer said the company has a goal to sell 1.5 million Audis ...
Audi plans record US marketing spending Reuters
Audi plans to boost US marketing budget Automotive News
Audi says it will increase US marketing efforts Fox 28
DetNews.comall 15 news articles

Columbus tech firm buys Dayton marketing company
Bizjournals.com, NC - 5 hours ago
Implications International, which specializes in interactive marketing, brand design, and Web development, has offices in Peoria, Ill., Mumbai, India, ...

Wellstar/TMI Begins Marketing Imaging System to Long-Term Care ...
MSNBC - 33 minutes ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...

Halekulani to get marketing boost from Japanese hotel
Bizjournals.com, NC - 4 hours ago
Effective April 1, Imperial Hotel will start reservations service, sales, marketing and public relations activities within Japan for Halekulani and Waikiki ...

LA reveals unveils new tourism marketing slogan
San Francisco Chronicle,  USA - 4 minutes ago
The city on Friday unveiled a new marketing campaign built around the slogan "That's So LA" to keep tourists coming despite the nation's economic turndown. ...

Proton Laboratories Announces New Sales & Marketing Office
MSNBC - 17 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...
Proton Laboratories opens Southern California office Bizjournals.com
all 9 news articles

Zoo honored for marketing campaign
Salt Lake Tribune, United States - 2 hours ago
... different companies around the US The Utah Chapter of the Society for Marketing Professional Services recognizes excellence in marketing communications ...

Boston Globe
FedEx trims '09 marketing budget by 25%
Bizjournals.com, NC - Jan 8, 2009
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx cuts marketing budget DM News
FedEx to reduce marketing budgets by 25% Brand Republic
all 45 news articles

Katz Media Launches New Marketing Unit
FMQB, NJ - 8 hours ago
Katz Media Group has launched a new, national marketing unit that will create custom solutions for advertisers and their agencies with the goal of ...
Katz Launches National Marketing Unit, Trims Staff Media Buyer Planner
Katz Media Group forms marketing unit BtoB Magazine
Katz creates unit to handle ads for new radio platforms SmartBrief
all 6 news articles

Examiner.com
Cape May tourism department wins marketing award
Examiner.com - 12 hours ago
by William Sokolic, Jersey Shore Examiner The Hospitality Sales & Marketing Association International will recognize the Cape May County Department of ...

marketing - Google News

4 Steps To Increase Your Job Sign Marketing

It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns... Read More

Raise Your Income!

How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so... Read More

You Cannot - Not Market

Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other... Read More

Low-Cost Marketing With Postcards

Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards... Read More

Marketing Smarter To Earn More

An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take... Read More

The 5 Musts of Marketing

For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you... Read More

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business... Read More

Effective Lead Generation

How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an... Read More

Creating Your Own Lead Capture Pages

Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a thousand names or more, you're sitting on a gold mine. All it takes is for you to... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may... Read More

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is... Read More

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough transcript of the conversation.Think about it?(Telemarketer) Hello, Mr. Yuille? (Me) Yes?Mr. Yuille, it's Tracy from XYZ marketing... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter,... Read More