|
|
|
|
|
|
|
|
|
|
|
With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.
When a Web site is created with the intent of having it ranked highly, one thing often happens. The focus gets placed solely on the optimization and is taken almost completely away from the visitor. This leaves your site in a dangerous state of unbalance. Let's take a look at some examples.
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!


Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached... Read More
What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe,... Read More
Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get... Read More
We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes!... Read More
I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo. Or... Read More
Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the... Read More
If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be... Read More
My niece recently graduated from high school, and my family spent the entire morning, evening, and night celebrating this wonderful once in a lifetime event with her.Our... Read More
Recently, I've received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about... Read More
This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get. And when I say easy? I really mean EASY.It's... Read More
Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the... Read More
I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are... Read More
Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you... Read More
A great way to gain more local sales is to rent a booth at a fair or bizaar. These can be a fun way to spend the... Read More
There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct... Read More
Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?Well, I'm just enough of a... Read More
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a... Read More
Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a... Read More
Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding... Read More
What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't... Read More
I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant... Read More
I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm... Read More
We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business... Read More
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the... Read More
This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter... Read More
Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the... Read More
When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let... Read More
One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. But you also want to be fiscally responsible. You cannot... Read More
After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided... Read More
I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until... Read More
Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present... Read More
Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get... Read More
But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging... Read More
Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct... Read More
One of the most effective ways to market your products/services is to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base... Read More
Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special event, the first thing they do is slip into... Read More
The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor... Read More
I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar... Read More
Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives,... Read More
Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying... Read More
Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and... Read More
Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of... Read More
Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to... Read More
One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much... Read More
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable.... Read More
You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"Well, a year ago I might have... Read More
Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the... Read More
Every business person who has any kind of product or service, and the merest beginning of marketing sense, invites TESTIMONIALS. These might be called "reviews" or... Read More
That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really!Which scenario is better or best for your... Read More
Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't... Read More
Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates... Read More
It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and how to fix them" book, ebook or at least an article! But apparently... Read More