|
|
|
|
|
|
|
|
|
|
|
Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked-which is why we have such great insight into the flaws in the system. But there needs to be a transparency to the work. You need to know exactly what you're getting, how long it takes, and how much it costs. You need to know that you're only paying for time actually spent on your account. And you need to know that no risk will ever be taken with your system just to maintain your contractor's profitability. The inherent structure of fixed pricing makes this kind of transparency an impossibility. Here's why:
1. Fixed pricing is designed to function with the absolute minimum amount of human attention. The more the company does not work for the client, the higher the profit. This creates an adversarial system where the caretakers fight to do as little work as possible no matter how much they are being paid.
2. Fixed pricing encourages wastage. Since a fixed price contractor has an hourly rate in mind - say $120/hr - then when they quote $12,000 per month, that really means that they intend to spend no more than 100 hours per month on your account. But if near the end of the month they have only done 20 hours, for example, then what happens to the other 80 hours? Nothing. You would have received inferior services for an astronomical hourly rate and have no recourse to approach the contractor and ask that they put in a little TLC.
3. Fixed pricing encourages increased risk. This one has a little math behind it: If a problem can be corrected in 1 hour but has a 10% chance of reoccurring in 2 months, or can be corrected in 5 hours and will never happen again, the fixed price contractor will always pick the 1 hour solution. Why? Imagine that they have 10 different clients with the same problem. They can spend 50 hours fixing it the right way for everyone, or spend 10 hours fixing them all the wrong way knowing that only 1 in the 10 (10%) will have a problem in 2 months (incurring another 1 hour then). Therefore, the total time saved by doing it the wrong way is 39 hours. A huge savings to the contractor.
Now imagine if that problem has downtime or data loss associated to it. This will never factor into their profitability equation.
4. Fixed pricing can be deceptive as far as measure of quality. Take database administration, for example, since that's what I know best. The measure of the DBA job in a fixed price model is to ensure that the database is up. Performance improvement or dealing with performance decline is not even in the contract. Also missing is any diagnosis of complex performance or network issues which may involve more than one piece of the architecture puzzle.
As soon as the fixed price DBA determines that "it is not the DB", the client is on their own trying to correct an issue where a DBA could be invaluable in diagnosis and building a plan for corrective action.
5. Fixed pricing estimates are high. They are high on a per hour basis and on an hours spent basis. This is because fixed-price contractors have to back their estimate for a year. You are paying for the risk that they have estimated another account improperly and need to make it up on yours. You are also paying for the risk that you may develop chronic problems-and so they charge for that in advance whether it happens or not.
Once the year is out, the best case scenario is that you have managed to be a "problem account" for them and have actually received some bang for your buck. Now that they know what kind of hours it takes to manage your account, you will receive a new estimate that will be calculated as follows: (yearly hours)*(markup for risk)*(200/hr)/12=(monthly rate). You will most likely not be told this formula but I guarantee that it exists. You can never beat it. You will always pay premium rates, even if you make it through the first year fighting for attention.
6. Fixed pricing never goes down, and it usually goes substantially up after the first year. Whatever the price is, the fixed price contractor always has an hourly rate in mind, like $200/hour. Ask. If you have already hired a fixed rate contractor, ask for a monthly report of how many hours they spend on you. Ask. You will most likely be denied since the hourly rate can be astronomical if they have successfully avoided doing work, but definitely ask.
And what happens if your technical needs are much greater than anticipated? At the end of the year, your fixed rate will be increased based on your hourly usage in the previous year so that you are back at their target profitability level (which they will still not share with you). Since you can never know how many hours they are really spending, you will never know what you are buying.
No matter how good it might seem at the outset, fixed pricing never adds up. You can never truly get the best deal-and you may be putting valuable data at risk. Because with a fixed-price model, if it ain't broke, they won't fix it.
Steve Pickard
CEO, Founder
Working actively with Oracle since the early '90s, Steve has architected and developed everything from large data-warehouses and decision-support solutions to award-winning instant Web applications. Steve has degrees in Mathematics and in Management of Information Systems from Ottawa University. Before founding Pythian, Steve worked as a consultant for numerous companies as well as the Canadian government. He remains the key architect of Pythian's highly sophisticated internal applications and business process systems.
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!


Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a... Read More
Lots of people get confounded when attempting to exchange links, you're not alone. The people who have the spot you want are competitors. The people who don't... Read More
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you... Read More
Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive,... Read More
No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did!Maybe it was how many new clients you... Read More
You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you... Read More
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do... Read More
Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and... Read More
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you... Read More
Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways... Read More
Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the... Read More
Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?Well, I'm just enough of a... Read More
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later,... Read More
The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very... Read More
Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard.... Read More
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT STREETTRADERSUNITED.COMHammer Force Ltd, a Croydon-based online service provider offers people who enjoy an alternative to... Read More
There are so many competitions by running business. So you must do something in a smart way. Check this list to see which ones you can use... Read More
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is... Read More
According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as... Read More
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional'... Read More
Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done... Read More
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc.... Read More
Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card... Read More
If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the... Read More
Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you... Read More
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this... Read More
In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words,... Read More
Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done... Read More
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc.... Read More
Social scientists have proven that people experience what they come to expect. It's like the first time you watched your favorite movie. Before you saw it maybe... Read More
As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online... Read More
In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White... Read More
Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive,... Read More
"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of... Read More
Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get... Read More
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later,... Read More
Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors,... Read More
Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of... Read More
I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought... Read More
Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you... Read More
Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act... Read More
Here's one of the most important success principles you'll ever learn. It is this: The more people you know and who know you in a favorable way,... Read More
Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's... Read More
Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey's philosophy, "start with... Read More
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not... Read More
Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get... Read More
1. Focus your fax marketing on one objectiveFax is a flexible medium, and is being used by Adestra clients to sell off-the-page, to conduct research, for broadcasting... Read More
There are four parts to a marketing system and they rest on ten cornerstones. Marketing results are only as powerful as your marketing systems. To build your... Read More
In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. While this management style may produce some... Read More
Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever... Read More
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's... Read More
Skilful business writing involves getting your message across simply and quickly. This often means writing in a style that is easily read and understood by a broad... Read More